By Caroline Moore, Published October 29, 2014 You all know what ads are. You see them all over the place in tons of different formats. You use them to advertise for your products and services. But what’s an ad impression? The Interactive Advertising Bureau (IAB) says it’s “a measurement of responses from an ad delivery … Continue reading Ad Impressions: Now You See Them, Now You Don’t
Learn the intricacies of how advertising messages are delivered to consumers in our digital advertising ecosystem as columnist Peter Minnium explains the path in detail. Peter Minnium on October 29, 2014 The digital advertising ecosystem has often been opportunistically portrayed with excessively complex diagrams featuring hundreds of logos and arrows indicating multiple flows and directions. … Continue reading The Definitive Guide To The Digital Display Ad Ecosystem
by Laurie Sullivan, October 29, 2014 Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company finds enormous success capturing potential customers through digital advertising, after years of trying to lure thrill-seekers through out-of-home advertising. Fear Overload spends about $50,000 annually on digital … Continue reading Fear Overload Puts AdWords To Work During Halloween
By Ray Wang, Published October 27, 2014 An AdWords Placement Targeting campaign lets you display ads on specific and qualified webpages that belong to the Display Network. For example, if you’re a female apparel retailer, you can specifically show ads on women fashion-related webpages such as How to Get Dressed Without Getting Dressed or 11 Ways To Easily Transition Your Career Style From Summer … Continue reading 3 Ways to Find Targeted Websites for Your Placement Targeting Campaign
by Victoria Hoffman October 27th, 2014 Ever since Oreo’s “dunk in the dark” moment during Super Bowl XLVII, brands have been getting creative with how they insert themselves into trending conversations on Twitter. Take, for example, this promoted tweet that appeared in my timeline during the 2014 Primetime Emmy Awards: Of course, this is … Continue reading How To Do Twitter Advertising – Part 1: Objective
Ads run across Google’s in-app display network. Ginny Marvin on October 24, 2014 Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google … Continue reading Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
Data precedes DAA introduction of “AppChoices” consumer tool. Greg Sterling on October 26, 2014 The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues. At the highest level, the … Continue reading Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models
By Jason Bowden, Published October 25, 2014 The Google DoubleClick (DFP) Optimization is helping digital advertisers empower their ad campaigns. Every ad campaign should be unique and must address every publisher’s marketing needs. Google offers a new advertising engine through its DoubleClick (DFP) Optimization technology that helps to empower advertisers to create, build and manage … Continue reading Google DoubleClick (DFP) Optimization Ads Empowerment
By Bryan Evans, Published October 23, 2014 As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some of the most memorable concepts that caught our attention this year. From the sound of your voice to … Continue reading Top Five Public Relations Takeaways of 2014 (So Far)
Having a successful PPC strategy is crucial for businesses that pump the majority of budgets into Google AdWords. Competition for keywords is fierce, so advertisers can’t afford to settle for lower than average conversion rates. That’s why it’s important that PPC advertisers can accurately track PPC ad conversions to optimise their campaigns. Most companies measure … Continue reading 5 Statistics That Will Change Your Mind About PPC Call Tracking
