Michelle BrammerMarch 8, 2015 Online marketing comes in many forms. And it’s only becoming more popular with the increase in mobile usage. Today, it includes things like search engine marketing, SEO, social media, email marketing, and more. These ads appear in more places than you might think, including a page’s body text. Scrolling through a … Continue reading Want More Money from Your Website? Try In-Text Advertising
Katey FerenziMarch 8, 2015 This is the eighth installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to find a product niche, how to source your product, how to evaluate your small business idea, business laws and nuances you’ll need to address, how to conduct market research and … Continue reading Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas
Alex CharalambousMarch 6, 2015 If you haven’t heard about native advertising, you should take notice. Hotly contested by some and praised by others, this developing media strategy is on the rise and showing promise of superseding traditional means of advertising. What is native advertising? Simply put by The Guardian, “native advertising is a sub-set of … Continue reading Native Advertising vs Traditional Advertising: The New Frontier
Miranda MillerMarch 5, 2015 Google announced this week that their AdWords app for Android is now available globally. A limited rollout last month was oddly offered only to users in Canada (as a Canadian, I’m not complaining, but we’re usually not top of the heap for new tools and features from… well, anyone). The Android … Continue reading Google Rolls New AdWords App for Android Out Globally
Messaging app now offers targeting by gender, geography and mobile device for the 60 brands using its Promoted Chat product. Martin Beck on March 5, 2015 Brands using mobile messaging app Kik to make connections with fans got an upgrade today. Kik announced that it has added the ability to target followers by gender, geography … Continue reading Kik Adds Targeting To Promoted Chats For Brands
How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald’s. Rick Miller on February 27, 2015 On Super Bowl Mondays — after games go in the history books and uneaten cheese dip goes in the trash — media wonks and marketing pundits take … Continue reading What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising
Megan IngenbrandtFebruary 27, 2015 So you’ve decided to add pay per click into your advertising strategy, but you aren’t quite sure what to do next. You may not know what to do, but you do know that you want to do it right. So what’s the secret to PPC success? It’s no secret at all, … Continue reading 4 PPC Tools to Jump-Start Your Campaigns
Ashleigh BetvardehFebruary 27, 2015 Google Analytics has changed the way digital marketing is measured. Google Analytics and AdWords are what butter is to bread. It makes it better and easier to take in. If you haven’t used Google Analytics before, it can seem daunting. But when you start to use it and the data consistently, … Continue reading How to Take Your AdWords Data Further with Google Analytics
Dean KeipertFebruary 26, 2015 In October of 2000, Google introduced something that took online marketing by storm. They introduced what we now call Google Adwords. If you’re not familiar with Adwords, it’s those little ads you see on the sides and bottom of the page when you use a search engine. It’s a pay-per-click (PPC) … Continue reading Tips & Tricks For Better Adwords Performance
Columnist Peter Minnium of the Interactive Advertising Bureau (IAB) says online ads are getting more creative, and more tailored to their objectives. Peter Minnium on February 25, 2015 Digital advertising creativity is flourishing, having undergone a dramatic transformation over the past several years. Gone are the days of using digital ads almost exclusively for direct … Continue reading The 3 Ad Creative Types Digital Marketers Need To Master
