Mark IrvineFebruary 25, 2015 It’s the most exciting time of the year at WordStream – annual revenue reports! But we’re not the ones excited about it; the search giants all released their annual revenue reports earlier this month. If you missed the excitement in it all, you can catch all the juicy details here for … Continue reading 7 Ways Bing Ads Beats Google AdWords
Michelle BrammerFebruary 25, 2015 As a PPC marketer, Google’s Quality Score is a metric you love to hate. Think about it. Having a strong quality score (the average score is 5) not only defines the quality of your ad, but impacts so many other parts of your campaign. A higher quality score can get you: … Continue reading How to Improve Your AdWords Quality Score [Infographic]
Sarah GoligerFebruary 24, 2015 As a business owner or a marketer, it’s your job to figure out the best weapons for driving traffic to your website and increasing sales. There are many tools to help you do just that, and a lot of them don’t cost a thing. Organic marketing methods, such as creating a … Continue reading How to Build the Best Paid Advertising Strategy For Your Business
Amy PowerFebruary 24, 2015 With the move to content, content, content as a result of Google’s constant tweaking of its search algorithm, one would think that pay-per-click (PPC) would be dead. But you’d be wrong. When done right, PPC still provides a great return on investment. What’s more, it truly does drive traffic to a … Continue reading Is Pay-Per-Click Dead?
Howard J. SewellFebruary 24, 2015 The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and … Continue reading Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
Shannon SyskoFebruary 24, 2015 There’s more to advertising than just ads. In any online marketing campaign, there are extra elements that support the ads. One of these is the landing page. Landing pages are separate pages from your homepage, that guide visitors to a destination. The destination depends on what type of landing page you … Continue reading 4 Essentials For The Best PPC Landing Page
Eric HammisFebruary 23, 2015 If you’ve got a digital marketing plan, you should be using Google Adwords. Driving traffic to your site can be tough at times, if not, at all times. We can thank Google for handing us traffic on a platter through the use of Google Adwords. Google Adwords is an online service … Continue reading Top 5 Mistakes With Your Adwords Campaign
by Robert Brady February 23rd, 2015 Robert Brady Robert Brady is the head PPC wizard at Righteous Marketing, a Google AdWords Certified Partner and Microsoft adExcellence Member. He manages PPC accounts for both small and large businesses and offers a PPC training program for the DIYer. In the PPC industry I come across a … Continue reading 5 Things Successful PPC Managers Do In The Morning
Navah FuchsFebruary 20, 2015 In 2014, the average conversion rate across industries was between 1.13%-3.69% on desktop. These numbers fluctuated even more when factoring in mobile and tablets. While there are many factors contributing to these low numbers (volume for one), a big reason e-commerce sites lose on conversions is because they cast nets that … Continue reading Looking For Love In All The ROI Places: Winning At E-Commerce PPC
Since acquiring Bizo last August, LinkedIn has now integrated Bizo’s lead gen tools to expand its Marketing Solutions portfolio. Amy Gesenhues on February 19, 2015 LinkedIn is going after more marketing and advertising dollars, announcing today it is expanding its existing portfolio of marketing solutions. The site has added a new B2B “Lead Accelerator” tool, … Continue reading LinkedIn Rolls Out New “Lead Accelerator” Tool & Expands Display Ad Network Beyond LinkedIn Platform
