Michelle BrammerMarch 25, 2015 Pay per click advertising, or PPC, can be an integral part of any company’s marketing plan, if it’s done well. PPC is a form of advertising where you pay each time a person clicks your ad. A customer searches a query and your ad attracts their attention, generating a click through … Continue reading The Anatomy of a Paid Search Ad
Steve McClellan @mp_mcclellan, (March 25, 2015) ESPN Research announced the results of a “Valuing Video” study from the ESPN Lab at the 4A’s Transformation conference. The study explores the impact and effectiveness of video advertising across TV, OTT, PC and mobile platforms, and is reinforced by longitudinal learning from ESPN’s ongoing cross-platform effectiveness initiative, ESPN … Continue reading More Screens Are Better Than One: ESPN Unveils New Cross Screen Research At 4As
Laurie Sullivan @lauriesullivan, (March 22, 2015) Epson recently signed a deal with Mercedes’ AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual reality glasses running Android, Google’s operating system, could provide a visual tour to give the history of the car and who drove it as the … Continue reading When Augmented, Virtual Reality Becomes Real For Advertisers
Brittany BergerMarch 20, 2015 The numbers involved in PPC sometimes astound me. You’ll go to take one last look at a spreadsheet you’ve spent hours in, and your eyes cross. How did they not cross sooner? There’s CPC, position, and impression share, along with 10 other numbers and percentages. All lined up next to each … Continue reading Solving the Conundrum of Your PPC Budget
Gyles SewardMarch 19, 2015 Managing your PPC campaign can seem like a never ending chore – with micro-management only leading to more and more work. Unfortunately, there isn’t a bot or bit of code written that can manage your campaign for you. Instead, there is a best practice that you can follow to ensure that … Continue reading How to Structure Your PPC Campaign
Business.comMarch 16, 2015 Is your paid media driving sales? It should be. Increase your ROI from paid advertising with strong and relevant ad copy that generates engagement. By offering valuable and effective copy in ads, you can develop clarity and compel users to take action. Leveraging the tips below can help construct campaigns that resonate … Continue reading C’mon Click Happy: Elevating PPC ROI With First-Class Ad Copy
Columnist Rob Rasko asserts that differentiating between “native” and “in-feed” ads is key to delivering a true premium ad product that’s worth a higher price. Rob Rasko on March 16, 2015 It’s no secret that there is very little consensus on the definition of native advertising. Some digital marketers will argue that a native ad … Continue reading Looking For A New Ad Product That Delivers Premium Results? Look No Further Than Native
Columnist Matt Umbro shares tips on creating account update reports with just the right amount of — and the most impactful — detail. Matt Umbro on March 11, 2015 Creating meaningful reports that readily showcase the performance of paid search initiatives is easier said than done. I’ve found that the majority of reports fall into … Continue reading 3 Tactics To Ensure Your PPC Reports Matter
Scott LambertMarch 9, 2015 In previous articles, we have looked at the various elements of Inbound Marketing. Now that we’ve gone over the “what and why” and have started on the “how”, it’s time to delve deeper into the “how” and uncover another vital tool in your Inbound Marketing tool kit: social media. What Role … Continue reading 4 Ways Social Media Positively Impacts Your Inbound Marketing Campaign
Ian NewcombeMarch 8, 2015 Click and collect is in high demand by consumers. But provision varies – and whether your customers will pay for it remains up for debate. Click and collect is a great opportunity for online retailers to improve their customers’ shopping experiences. The number of UK shoppers using click and collect is set to more than double … Continue reading Would You Pay for Click & Collect?
