The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM. Constantine von Hoffman on September 25, 2025 Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says … Continue reading Klaviyo introduces marketing agent to automate campaigns
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes. Mike Pastore on June 16, 2025 Adobe announced today Adobe LLM Optimizer, an enterprise application built to help businesses increase relevance in an environment where consumers embrace generative AI-powered interfaces to find and … Continue reading Adobe introduces LLM Optimizer to help teams improve AI search visibility
Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value. Mike Pastore on May 16, 2025 The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll. According to Salesforce’s CIO AI Trends research, 90% of CIOs report that … Continue reading Salesforce introduces new Agentforce pricing models
Reddit introduces AI-powered ‘Reddit Answers’ search feature You can stop adding “Reddit” to all your Google searches. karissa bell Mon, Dec 9, 2024 Reddit Earlier this year Reddit cracked down on AI companies and some major search engines, saying that companies would not be allowed to scrape its site unless they struck … Continue reading Reddit introduces AI-powered ‘Reddit Answers’ search feature
Following the iOS 18 update, many more phones have RCS. Now marketers can reach these users with rich content. Chris Wood on November 13, 2024 Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In the U.S., … Continue reading Sinch introduces RCS features in Customer Dashboard
New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success. Chris Wood on October 2, 2024 This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and … Continue reading Pinterest introduces Performance+ ad campaign suite
IRCODE combines app, advanced computer vision and an AI neural network to make out-of-home, video and TV ads scannable and shoppable. Chris Wood on September 24, 2024 This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that … Continue reading QR code alternative introduces shoppable video ad tool
The new offering combines location and purchase insights for mobile and multichannel campaigns. Chris Wood on September 10, 2024 Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Previously, … Continue reading Foursquare introduces Sales Impact attribution features
You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. Anu Adegbola on September 3, 2024 Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context … Continue reading Google Analytics 4 introduces benchmarking data
Indiegogo introduces its new guaranteed shipping program The Shipping Guaranteed program ensures you get the product or your money back. jeremy gan Mon, Aug 26, 2024 Indiegogo Indiegogo has just introduced a Shipping Guarantee program to assure buyers they’ll get their products. Previously, there was no guarantee that you would receive the … Continue reading Indiegogo introduces its new guaranteed shipping program
