Tag Archives: Introduces

Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari

Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari by Laurie Sullivan @lauriesullivan, January 31, 2018 Getting serious about helping marketers follow the click, Bing on Wednesday introduced a way to follow ad clicks on Safari after Apple changed the way that marketers could track conversions on its browser. Apple made the change … Continue reading Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari

Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product

Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Greg Sterling on June 11, 2017 at 3:58 pm In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week, the company … Continue reading Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product

Cortana introduces “suggested reminders” based on email content

Useful feature will automatically remind users of time-sensitive events. Greg Sterling on February 16, 2017   In the battle of the virtual assistants, there are the rumblings of a feature war. Microsoft’s Cortana is introducing a new “suggested reminders” feature that mines email for deadlines, commitments or time-sensitive events and turns those into reminders automatically. … Continue reading Cortana introduces “suggested reminders” based on email content

Criteo Finally Introduces Predictive Search Platform For Google Shopping

by Laurie Sullivan@lauriesullivan, October 25, 2016 Criteo introduced a search platform for Google Shopping Tuesday after months of speculation. The platform takes a strong effort at predictive search based partly on machine learning and technology from its Datapop acquisition in 2015. Predictive Search combines Datapop’s product feed, content optimization and responsive campaign technology with Criteo’s … Continue reading Criteo Finally Introduces Predictive Search Platform For Google Shopping

Foursquare Introduces ‘Attribution’ To Measure Offline Results

Company’s entry into location analytics segment adds further momentum to the attribution revolution. Greg Sterling on February 23, 2016   Foursquare began as a “check-in app” and later evolved into a Yelp competitor. More recently, it has introduced location intelligence and become an ad platform for brands, relying on its first-party data for targeting. Now, … Continue reading Foursquare Introduces ‘Attribution’ To Measure Offline Results

Instagram Introduces Partner Program To Help Businesses Market Better On Instagram

Facebook-owned network launches program with 40 partners to help with ad tech, community management and content marketing. Martin Beck on November 10, 2015 Instagram continues to mature as a marketing tool. Today, the Facebook-owned social network introduced the Instagram Partner Program to help advertisers and businesses use Instagram to reach consumers. It’s a natural next … Continue reading Instagram Introduces Partner Program To Help Businesses Market Better On Instagram

Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers

Andrew SheridanOctober 11, 2015 Online advertising vendors are in an arms race and Google has made the latest advance with the release of their new Customer Match feature. Customer Match will allow advertisers to use email addresses to target ads across their Search, Display, YouTube, and Gmail ad networks. This feature works by allowing you … Continue reading Google’s New Customer Match Feature Introduces Advanced Targeting Opportunities For Digital Marketers

Garbage Be Gone: Google Introduces New Truth-Detection Superpowers

Zak BeckerApril 1, 2015 Have you ever posted a viral meme or article link on social media, only to find out you were guilty of spreading false info? It’s a pretty terrible feeling to discover you’ve shared an incorrect or inaccurate article, honestly. Considering that 56% of Americans rely on major social media networks as … Continue reading Garbage Be Gone: Google Introduces New Truth-Detection Superpowers