X introduces audio and video calls for Android users The Premium feature was already available on iOS. Sarah Fielding Fri, Jan 19, 2024 SOPA Images via Getty Images X (formerly Twitter) rolled out audio and video calling for iOS users back in October 2023. Now, the feature is coming to Android, with an … Continue reading X introduces audio and video calls for Android users
Nigeria’s central bank lifts crypto ban, introduces new regulations Maxwell William / Last Updated: Dec 23, 2023 The Central Bank of Nigeria has lifted its ban on cryptocurrency transactions, acknowledging the global trend towards regulating digital assets, according to a recent Reuters report. This move marks a departure from the bank’s February 2021 decision, … Continue reading Nigeria’s central bank lifts crypto ban, introduces new regulations
OpenAI introduces new governance model for AI safety oversight Maxwell William / Last Updated: Dec 19, 2023 OpenAI has introduced a new governance structure that grants its board the authority to withhold the release of AI models, even if company leadership has deemed them safe, according to a recent Bloomberg report. The decision, detailed … Continue reading OpenAI introduces new governance model for AI safety oversight
The Spotify CTV Partner Network aims at helping advertisers reach users on any device. Spotify has had a Roku app for over a decade. Chris Wood on September 28, 2023 Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad experience — seen by users … Continue reading Spotify introduces video ads on Roku
Through a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers. Chris Wood on September 25, 2023 Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. “With BrightLine’s advanced capabilities, advertisers are now able to … Continue reading Samsung Ads introduces new CTV ad types
The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers. Chris Wood on September 19, 2023 AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally … Continue reading Movable Ink introduces Universal Data Activation for cross-channel personalization
Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo. Kim Davis on September 15, 2023 Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and … Continue reading Stensul introduces dynamic content authoring for Salesforce and Marketo
Reddit Introduces First-Party Measurement Tools by Laurie Sullivan @lauriesullivan, August 24, 2023 Reddit has launched two first-party measurement tools — Reddit Brand Lift and Reddit Conversion Lift — which are intended to quantify the incremental impact and overall effectiveness of campaigns. The tools were introduced Thursday, along with the company’s internal analyses justifying their worth. The two … Continue reading Reddit Introduces First-Party Measurement Tools
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start. Chris Wood on August 24, 2023 This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare … Continue reading Lyft introduces in-app ads as part of an expanded rider experience
The new add-on generates first emails and follow-ups for B2B outreach. Chris Wood on March 14, 2023 This week, business communications platform Reply.io rolled out Jason AI, an add-on that uses ChatGPT’s API, along with Reply.io’s natural language processing (NLP), to generate, personalize and optimize emails. While earlier versions of Reply.io’s technology have been available … Continue reading Reply.io introduces ChatGPT-powered Jason AI
