Consumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election). Kim Davis on May 29, 2024 Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — … Continue reading Salesforce: Shoppers are saving their big moments for later in 2024
Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video. Chris Wood on May 16, 2024 Video ad spend is expected to rise 16% year-over-year in 2024. Brands are interested because of the deep penetration that CTV and digital video have with U.S. households. Streaming services and other publishers are … Continue reading 3 reasons why digital video and CTV are booming in 2024
What to expect at Google I/O 2024: Gemini, Android 15, WearOS and more details Let’s set the over/under on ‘AI’ mentions at 150. kris holt Updated Mon, May 13, 2024 ASSOCIATED PRESS It’s almost that time again, folks: we’re about to find out about some of Google’s big ideas for the year ahead at … Continue reading What to expect at Google I/O 2024: Gemini, Android 15 and more
April’s update also includes changes to permission for both users and admins. Nate Mattison on May 6, 2024 The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s … Continue reading Marketo April 2024 releases: Webinar enhancements, Activities API update and more
The latest updates will help you transform business operations with AI-assisted workflows and big service updates. Tyler Samani-Sprunk on May 3, 2024 The April 2024 HubSpot updates introduce a variety of features designed to streamline your team’s workflows and improve customer interactions through advanced automation and integration capabilities. Here’s what’s new. This month’s releases … Continue reading HubSpot’s April 2024 updates: More AI tools, refined service features and more
April 30, 2024 Brands That Matter 2024 early-rate application deadline is almost here Fast Company aims to honor brands that not only know why they exist, but are able to creatively and effectively communicate that purpose. BY Jeff Beer The early-rate application deadline for Fast Company‘s Brands That Matter recognition program is coming up fast. You … Continue reading Brands That Matter 2024 early-rate application deadline is almost here
April 22, 2024 Big Six tech companies’ profit momentum could ‘collapse’ in 2024, UBS says The earnings momentum of the Big Six has experienced four distinct cyclical waves, UBS said. BY Reuters Profit growth momentum of the so-called Big Six technology stocks could “collapse” over the next few quarters, UBS Global Research strategists said on Monday, … Continue reading Big Six tech companies’ profit momentum could ‘collapse’ in 2024, UBS says
April 21, 2024 What does it mean to be ‘middle class’ in 2024? The idea of the middle class may seem mythical and out of reach for more Americans. We talked to people across the country to hear their experiences. BY Kathleen Davis When I was a kid, $100,000 sounded like an impossibly large sum of … Continue reading What does it mean to be ‘middle class’ in 2024?
On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out. Comarch on April 19, 2024 Studies show that loyal customers are responsible for as much … Continue reading Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024 by Comarch
Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data. Angelina Eng on April 19, 2024 Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders … Continue reading The state of data in 2024: How the ad industry is adapting to privacy regulations
