Tag Archives: 2024

Here’s what happened at B2BMX 2024

B2B

Every year, B2B marketers gather in Scottsdale, Ariz., to mingle and talk shop. This year, they talked a lot about AI. Scott Gillum on March 7, 2024 The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with … Continue reading Here’s what happened at B2BMX 2024 →

Salesforce’s Spring 2024 release includes Einstein-powered AI features

Salesforce

Semantic search and content generation for promos come courtesy of Einstein. Joe Anzalone on March 7, 2024 Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. It includes a plethora of enhancements designed to empower businesses, streamline processes, and enhance customer experiences. … Continue reading Salesforce’s Spring 2024 release includes Einstein-powered AI features →

MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Marketing Technology

With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering. Anita Brearton on February 29, 2024 In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with … Continue reading MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds? →

MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Marketing Technology

The AI train is coming down the track and 2024 is the year winning brands and vendors will climb aboard. Anita Brearton on February 27, 2024 AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze and act upon the customer data we’ve collected … Continue reading MarTech in 2024: Who will be the enterprise and vendor winners and losers? →

Building a center of excellence for CDPs in 2024

Business Excellence

Dive into the changing dynamics of CDP ownership, usage and collaboration between marketing and other internal teams. Craig Schinn on February 22, 2024 “Who should the primary user of my CDP be?” “What should the team look like supporting my CDP effort?”“Who should own this initiative?” Brands adopting a CDP often ask me a version … Continue reading Building a center of excellence for CDPs in 2024 →

It’s 2024: Why is there still a gender pay gap?

Gender Gap

By Associated Press March 12, 2024 Not even education can close the pay gap that persists between women and men, according to a recent U.S. Census report. Whether women earn a postsecondary certificate or graduate from a top-tier university, they still make about 71 cents on the dollar compared with men at the same … Continue reading It’s 2024: Why is there still a gender pay gap? →

Why integrations will be critical to AI in 2024

AI Development

When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically. Ali Schwanke on February 7, 2024 Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI … Continue reading Why integrations will be critical to AI in 2024 →

3 keys for email marketing in 2024: AI, change, learn

Email Marketing Strategy

Here’s how email marketers can embrace artificial intelligence, drive strategic changes and commit to continuous learning this year. Ryan Phelan on January 25, 2024 Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can … Continue reading 3 keys for email marketing in 2024: AI, change, learn →

It’s not too late to create career resolutions for 2024. Here’s how to set yours

Career Evolution

By Andrew Fennell January 25, 2024 Are you ready to take the next step in your career? If so, the start of a new year is a great time to take action. Filled with fresh hope, a new year can provide you with the perfect opportunity to review the past 12 months and set … Continue reading It’s not too late to create career resolutions for 2024. Here’s how to set yours →