All posts by admin

This new pay transparency tool lets tech workers check their salaries against their colleagues

March 22, 2024 This new pay transparency tool lets tech workers check their salaries against their colleagues FairComp wants to help workers evaluate job offers and make sure they’re being paid fairly, by giving them access to the type of compensation data used by employers. BY Pavithra Mohan In his former life as a chief people … Continue reading This new pay transparency tool lets tech workers check their salaries against their colleagues

The secret to excellence is in this surprisingly simple regimen from the world’s top performers

March 22, 2024 The secret to excellence is in this surprisingly simple regimen from the world’s top performers The difference between good and great isn’t physical. It is entirely mental. The world’s best performers learn excellence. BY Next Big Idea Club Dr. Eric Potterat has a 30-year career as a clinical and performance psychologist. He has … Continue reading The secret to excellence is in this surprisingly simple regimen from the world’s top performers

Laying the groundwork for AI in MOps: How to get started

A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams. Greg Kihlstrom on March 21, 2024 As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established … Continue reading Laying the groundwork for AI in MOps: How to get started

A new generation of social media apps is helping people find ‘their people’

March 21, 2024 A new generation of social media apps is helping people find ‘their people’ As larger social networks fracture, upstart platforms like Letterboxd, the Nudge, Spill, and Lex are pulling in users. BY Veronica Irwin The desire to feel supported, included, and in community with others, online or IRL, is universal. But many huge … Continue reading A new generation of social media apps is helping people find ‘their people’

Why March Madness is marketing madness for brands and women’s basketball

March 21, 2024 Why March Madness is marketing madness for brands and women’s basketball This isn’t the end of women’s basketball season for brands. It’s the beginning of something bigger. BY Jeff Beer To mark the tip-off of the 2024 Women’s NCAA basketball tournament, State Farm is launching a new commercial starring—you guessed it—Caitlin Clark.  It’s … Continue reading Why March Madness is marketing madness for brands and women’s basketball

How Far Will Google And Microsoft Go To Collaborate?

How Far Will Google And Microsoft Go To Collaborate? by Laurie Sullivan , Staff Writer @lauriesullivan, March 21, 2024 Microsoft and Google have a complex relationship. The two companies are rivals, but on occasion support each other’s projects.  If Microsoft Advertising could provide a Performance Max product with capabilities similar to Google Performance Max in Google … Continue reading How Far Will Google And Microsoft Go To Collaborate?

How Beef ‘O’ Brady’s streamlines customer experience

The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data. Chris Wood on March 21, 2024 Family sports pub chain Beef ‘O’ Brady’s is building a unified customer experience for pickup, delivery and dining in. By managing these many moving parts within a single platform (or technically, two … Continue reading How Beef ‘O’ Brady’s streamlines customer experience

What you should and shouldn’t post on LinkedIn after your layoff

March 21, 2024 What you should and shouldn’t post on LinkedIn after your layoff Experts say you should be strategic about posting about your layoff. Here’s what to know. BY Hillary Hoffower The worst case scenario has happened—you’ve become part of the layoffs sweeping tech, media, and countless other industries.  If your first impulse is to … Continue reading What you should and shouldn’t post on LinkedIn after your layoff