Hidden costs and punitive fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term loyalty. Here is how to price for partnership. By Annette Franz Published on April 3, 2026 Leaders often treat fees as a pricing decision, but customers experience them as a trust decision. Every fee sends a … Continue reading What the fees customers hate reveal about your pricing strategy
Iowa Senate passes bill regulating and taxing fast growing prediction markets Suswati Basu The Iowa Senate has signed off on a bill that would bring new rules and taxes to a fast-expanding corner of finance often called prediction markets. Lawmakers approved Senate File 2470 on Tuesday (March 31), making it the first time … Continue reading Iowa Senate passes bill regulating and taxing fast growing prediction markets
April 02, 2026 ‘I don’t want to waste my days’: Eva Longoria on thriving in your 50s BY Erica Lamberg Eva Longoria, 51, has come a long way from being a desperate housewife on Wisteria Lane over 20 years ago. After becoming a star on the hit show, she says she’s continued to rely on … Continue reading ‘I don’t want to waste my days’: Eva Longoria on thriving in your 50s
April 03, 2026 Your CEO gives you the ick. Now what? BY Kathryn Landis Emily, the Chief Revenue Officer at a global financial services company, learned something about her CEO she cannot unknow. She recently discovered that her CEO is having an affair. The relationship appears private and consensual. It does not violate company policy. … Continue reading Your CEO gives you the ick. Now what?
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions. By Frans Riemersma Published on April 2, 2026 AI agents are rapidly appearing across company stacks, but most remain isolated in use cases rather than integrated into core workflows. While 90.3% … Continue reading Why AI adoption is high but integration is failing in martech
April 02, 2026 What to do after a life-defining mistake BY Next Big Idea Club Below, co-authors Joshua Steiner and Michael Lynton share five key insights from their new book, From Mistakes to Meaning: Owning Your Past So It Doesn’t Own You. Joshua has worked in government, finance, and the nonprofit sector. After serving as chief of … Continue reading What to do after a life-defining mistake
How ‘And A Coke’ Campaign Leads To Performance by Laurie Sullivan , Staff Writer, April 2, 2026 Coca-Cola debuted a new U.S. campaign, “And a Coke,” the first-of-its-kind collaboration that combines 13 iconic quick-service restaurant (QSR) brands in one to support a national effort. Arby’s, Culver’s, Domino’s, Five Guys, Jack in the Box, Jimmy John’s, Panda … Continue reading How ‘And A Coke’ Campaign Leads To Performance
HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job. By Mike Pastore Published on April 2, 2026 HubSpot announced today that it is moving to outcome-based pricing for two of its Breeze AI agents, effective April 14, 2026. The pricing change … Continue reading HubSpot moves to outcome-based pricing for some Breeze AI agents
CFTC and DOJ sue states over prediction markets regulation dispute Suswati Basu Federal regulators have taken Arizona, Illinois, and Connecticut to court, opening a new front in the fight over so-called event contracts and who gets to regulate them. The Commodity Futures Trading Commission, joined by the United States, filed lawsuits in federal … Continue reading CFTC and DOJ sue states over prediction markets regulation dispute
April 02, 2026 This International Fact-Checking Day, use these 5 tips to spot AI-generated content BY Associated Press Artificial intelligence-generated content is everywhere these days, making it increasingly difficult to separate fact from fiction, particularly when it comes to breaking news. Look no further than the Iran war. Since the U.S. and Israel attacked Iran on … Continue reading This International Fact-Checking Day, use these 5 tips to spot AI-generated content
