The 20-year-old social media platform is a hot topic now. Here’s what you need to know about it get the most for your marketing dollar. Constantine von Hoffman on April 24, 2024 Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for … Continue reading A marketer’s guide to Reddit
Perplexity Referrals To Brand Sites Growing, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2024 BrightEdge’s analysis shows referrals from Perplexity, an AI-driven “ask” engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as … Continue reading Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows
Practical strategies to navigate your day with energy, focus and balance by aligning with your natural ultradian rhythms. Hana Jacover on April 3, 2024 Productivity is often viewed solely through the lens of hustle and output. However, natural biological cycles within us influence our energy levels, mood and cognitive abilities throughout the day. This article … Continue reading Marketing’s inner game: Unlocking the power of natural productivity cycles
April 03, 2024 How do I make up for lack of experience on my résumé? It feels like the biggest catch-22 of the working world: You can’t get a job without experience, but you can’t get experience without a job. The good news is, it’s not as impossible as it sounds. BY Kathleen Davis Welcome to … Continue reading How do I make up for lack of experience on my résumé?
There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP. Kim Davis on April 2, 2024 With all the enthusiasm among Adobe executives about Firefly AI, the AI-powered content supply chain and Adobe GenStudio, other announcements at 2024 Summit were in danger of … Continue reading Adobe: Enhancements to B2B and CDP offerings
April 03, 2024 10 highly rated companies with more than 600 open remote jobs Have your cake and eat it too: These companies will let you work from anywhere, and their current employees say they’re great. BY Doug Aamoth The best remote jobs are at companies that aren’t only open-minded about where you live but … Continue reading 10 highly rated companies with more than 600 open remote jobs
IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers’ privacy. Chris Wood on April 2, 2024 Two years ago, IAB CEO David Cohen called the situation adtech faced a “slow-motion train wreck.” Last week, IAB Tech Lab CEO Anthony Katsur called for a … Continue reading Digital advertising braces for signal loss and Privacy Sandbox
Search Generative Experience As A Complete Alternative To Search by Laurie Sullivan , Staff Writer @lauriesullivan, April 2, 2024 Some say generative AI will never replace traditional search engines — but the change could come sooner than expected, especially if consumers show a willingness to take the leap. Google began asking users who had not … Continue reading Search Generative Experience As A Complete Alternative To Search
X names its third head of safety in less than two years The role had been empty since last June when Ella Irwin resigned following criticism from Elon Musk. Karissa Bell Wed, Apr 3, 2024 NurPhoto via Getty Images X has named a new head of safety nearly a year after the last executive … Continue reading X names its third head of safety in less than two years
The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses. Constantine von Hoffman on April 2, 2024 Can adtech and marketing do anything to cool down our overheating world? That existential question is the focus of a conference in New York next week. “Two … Continue reading Adtech’s climate challenge: Can marketing cool the planet?
