Category Archives: Digital Video Competition

Digital video enters a new era of competition

Digital video now dominates TV ad spending, shifting marketers’ focus from channel selection to targeting, measurement, and AI-powered execution. By Constantine von Hoffman   Published on July 14, 2026   U.S. digital video ad spending is expected to reach $ 81.9 billion in 2026, doubling what advertisers spent just five years ago, according to IAB’s … Continue reading Digital video enters a new era of competition