November 21, 2025 Eli Lilly becomes first healthcare company to hit $1 trillion
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The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing. Scott Gillum on November 21, 2025 Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the … Continue reading The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands
Yankee Candle designed a new luxury candle line
November 21, 2025 Yankee Candle designed a new luxury candle line
Maryland becomes latest state to warn licensees about prediction markets
Maryland becomes latest state to warn licensees about prediction markets Sophie Atkinson Suswati Basu Maryland has become the latest state to warn licensees about offering prediction markets, as it joins a growing list of state regulators. On Wednesday (November 19), the Maryland Lottery and Gaming Control Commission sent a notification to its … Continue reading Maryland becomes latest state to warn licensees about prediction markets
Turning Black Friday Message Fatigue Upside Down
Turning Black Friday Message Fatigue Upside Down by Laurie Sullivan , Staff Writer, November 21, 2025 Consumer fatigue is driven not by message volume in ads, but by ads with irrelevant messages, according to a new report that analyzes Black Friday and Cyber Monday messages and campaigns. The report finds that some 56% of consumers … Continue reading Turning Black Friday Message Fatigue Upside Down
The rise of the builder C-suite
November 20, 2025 The rise of the builder C-suite
Google announces expansion of offline gambling restriction ads across 35 countries
Google announces expansion of offline gambling restriction ads across 35 countries Ross Kilvington Suswati Basu Google has recently announced an expansion of its Gambling and Games policy on Wednesday (November 19). It comes only weeks after the tech giant changed how it classified sweepstakes casino games, which are no longer considered social … Continue reading Google announces expansion of offline gambling restriction ads across 35 countries
The three forces that shaped martech in 2025
Hesitant buyers, maturing AI and market swings pushed marketers to adapt. Here’s what those shifts mean for 2026. Ryan Phelan on November 20, 2025 I just got back from visiting a friend — a 9-hour drive each way. As I often do on trips like this, I use the time away from my screens … Continue reading The three forces that shaped martech in 2025
Selling to machines: How AI will change e-commerce
November 20, 2025 Selling to machines: How AI will change e-commerce
Google Meets Apple On Yellow Brick Road
Google Meets Apple On Yellow Brick Road by Laurie Sullivan , Staff Writer, November 20, 2025 Google took its love-rivalry relationship with Apple down the Yellow Brick Road in its newest advertising campaign, which draws a parallel between the Google Pixel 10 Pro and Apple iPhone 17 Pro. The ad campaign plays on the latest … Continue reading Google Meets Apple On Yellow Brick Road
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Microsoft is killing the standalone Cortana app for Windows in late 2023
