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Soapbox: Are we falling in love with technology or building what SMBs need?

Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses. Bill Dinan on October 31, 2019 Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic often yields features that don’t solve real … Continue reading Soapbox: Are we falling in love with technology or building what SMBs need?

4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out

Amanda Clark — October 30, 2019 Follow @GrammarChicInc Is it too soon to talk about the holiday shopping season? Not if you work in advertising, marketing, or digital commerce. After all, Black Friday and Cyber Monday— two of the biggest shopping days of the year— will be here before you know it. The time to … Continue reading 4 Ways to Make Your Black Friday & Cyber Monday Emails Stand Out

How to Retain Your High-Potential Employees

Darleen DeRosa — October 30, 2019 Follow @onpoint_llc Identifying and developing high-potential employees is an important part of an organization’s talent strategy. These employees represent the future leaders and innovators companies need to thrive in a disruptive and competitive business environment. Unfortunately, the characteristics of high-potential employees also make them difficult to retain. Their desire … Continue reading How to Retain Your High-Potential Employees

Tech Entrepreneur: From Side Hustle to Full Time Job [Infographic]

Brian Wallace — October 30, 2019 Follow @nowsourcing There’s never been a more perfect time than now to sell your knowledge online to earn an extra buck. Interestingly enough, the global e-learning market is expected to reach $ 400 billion by 2026, so using the technology you already know is a sure-fire way to secure … Continue reading Tech Entrepreneur: From Side Hustle to Full Time Job [Infographic]

Social Video Trends: Consumer & Marketers Insights for 2020 [Infographic]

Jess Rozario-Ospino — October 30, 2019 Every year, my company, Animoto, conducts a survey of 500 marketers and 1,000 consumers to learn more about current social media marketing trends, how they’re impacting consumer purchase behavior, and the way brands communicate with their audience. This year’s results included a range of insights. For consumers, video was … Continue reading Social Video Trends: Consumer & Marketers Insights for 2020 [Infographic]

Startups Masquerading as Tech Firms is Not Paying Off For Investors

Daniel Payne — October 30, 2019 Last week The Atlantic published a piece about the bursting of the “not-come bubble”. They refer to the unicorn companies like Uber, Lyft, WeWork and Peloton which became overvalued by masquerading as tech firms. A few years ago, two major trends happened that in my mind, caused this bubble … Continue reading Startups Masquerading as Tech Firms is Not Paying Off For Investors

Forrester predictions for CMO role are dire, but there is hope for current CMOs

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty. Jennifer Cannon on October 30, 2019 The role of the chief marketing officer (CMO) has been increasingly scrutinized in recent years. Dozens of CMO positions have been axed from some of the world’s most recognizable … Continue reading Forrester predictions for CMO role are dire, but there is hope for current CMOs