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4 Ways to Model Leadership in Upper-Level Management

Laura Spawn June 25, 2020 For upper-level managers to maximize the productivity and profitability of their businesses, they must evolve from managers into leaders. From a leadership mindset, rather than a management-focused mindset, upper-level managers can become instruments of change, take calculated risks, plan long-term, expand their knowledge and skills, and mentor others. Leaders move … Continue reading 4 Ways to Model Leadership in Upper-Level Management

9 Tips For Creating a Winning Infographic

Mark Armstrong June 25, 2020 Illustration: Mark Armstrong What’s an infographic? Consider the following definitions: A chart, diagram, or illustration that uses graphic elements to present information in a visually striking way. A chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often of a complex subject. Infographics … Continue reading 9 Tips For Creating a Winning Infographic

The need for (mobile) speed: Small improvements have a big conversion impact

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds. Greg Sterling on June 24, 2020 Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. … Continue reading The need for (mobile) speed: Small improvements have a big conversion impact

How Digital Marketing Helps Your Business Grow

Jock Breitwieser June 25, 2020 In easy words, digital marketing is any type of promotional effort done on the Internet. It includes every kind of advertisement, piece of content, website, social media post, business-related email, and more that you access from your computer, smartphone, or any other connected device. While this explanation is comprehensive, it … Continue reading How Digital Marketing Helps Your Business Grow

3 Important Strategies Marketing Executives Are Losing Sleep On

Bob Van Rossum June 25, 2020 What a challenging year for marketing executive search in 2020. The economic downturn due to COVID-19 has made top CMOs’ responsibilities even more complicated. Extensive research demonstrates marketing executives have three main focuses during rough times. How will you support the business to exceed revenue goals? What is the … Continue reading 3 Important Strategies Marketing Executives Are Losing Sleep On

Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Alan K’necht on June 25, 2020 One thing online businesses need to use as a cornerstone of their business decision making  process is their digital analytics data (analytics data … Continue reading Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data

11 Top Strategies Entrepreneurs Can Use to Up Their Twitter Game

Young Entrepreneur Council June 25, 2020 For the busy entrepreneur looking for fast and effective ways to build a social media presence, connect with their peers and engage with their target audience in real time, Twitter is the ideal place. If used correctly, the platform can become a true goldmine of relevant industry information, valuable … Continue reading 11 Top Strategies Entrepreneurs Can Use to Up Their Twitter Game

7 Employee Advocacy Platforms Your Company Should Consider Using

Todd Kunsman June 25, 2020 No matter where employees are working — whether remotely or in various office locations — your organization must find ways to keep them engaged and contributing. One of the best ways to do so is with an employee advocacy platform. These are platforms that act as the organized central hub … Continue reading 7 Employee Advocacy Platforms Your Company Should Consider Using

3 Ways Managers Can Get Ahead of Artificial Intelligence

Peter Mulford June 24, 2020 Many companies are ready to go all-in with artificial intelligence. In fact, spending on AI systems will increase by 31% this year, reaching $ 49.2 billion. This technology promises to shift the way we live and work, whether it helps us manage our lives, takes the reins with transportation, or … Continue reading 3 Ways Managers Can Get Ahead of Artificial Intelligence