Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance. Katie Robbert on March 8, 2024 As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re … Continue reading How to assess your organization’s AI readiness with the 5P framework
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AI skills acting as catalyst for higher salaries
AI skills acting as catalyst for higher salaries Graeme Hanna Tech Journalist A survey has found employees are willing to pay 44% more for workers skilled in artificial intelligence (AI) for the IT sector and 41% more for staff working in research and development. The study was conducted by Access Partnership on behalf of … Continue reading AI skills acting as catalyst for higher salaries
Building your generative AI marketing skillset: Training and upskilling
Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters Lisa Peyton on March 8, 2024 This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both … Continue reading Building your generative AI marketing skillset: Training and upskilling
Political polarization reflected in voters’ shopping, media habits
As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news. Chris Wood on March 8, 2024 Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between … Continue reading Political polarization reflected in voters’ shopping, media habits
Joe Biden says he would sign bill that would force a sale or ban of TikTok
Joe Biden says he would sign bill that would force a sale or ban of TikTok Support for the measure is quickly growing Karissa Bell Updated Sat, Mar 9, 2024 Chip Somodevilla via Getty Images TikTok’s future is looking increasingly uncertain as support grows for a new bill that would force the company to … Continue reading Joe Biden says he would sign bill that would force a sale or ban of TikTok
Reddit IPO update: target stock price, shares on offer revealed as NYSE listing date nears
March 11, 2024 Reddit IPO update: target stock price, shares on offer revealed as NYSE listing date nears The social media company anticipates a range between $31 and $34 a share in its closely watched initial public offering. BY Michael Grothaus Reddit’s initial public offering is getting closer, as evidenced by the company’s latest filing to … Continue reading Reddit IPO update: target stock price, shares on offer revealed as NYSE listing date nears
Number of women in marketing up, but salary and seniority remain problems
Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions. Constantine von Hoffman on March 8, 2024 The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn, … Continue reading Number of women in marketing up, but salary and seniority remain problems
TikTok Users Recruited To Influence U.S. Bill That Could Ban App
TikTok Users Recruited To Influence U.S. Bill That Could Ban App by Laurie Sullivan , Staff Writer @lauriesullivan, March 8, 2024 TikTok on Thursday sent a “direly worded alert” for those using the platform, urging them to call Congress and stop the bill that could ban the app. The move recruited TikTok users to influence the … Continue reading TikTok Users Recruited To Influence U.S. Bill That Could Ban App
Goodbye to cookies: Digital advertising’s leap in the dark
It’s been one step forward, two steps back for Google’s Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in. Kim Davis on March 7, 2024 Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari … Continue reading Goodbye to cookies: Digital advertising’s leap in the dark
Here’s what happened at B2BMX 2024
Every year, B2B marketers gather in Scottsdale, Ariz., to mingle and talk shop. This year, they talked a lot about AI. Scott Gillum on March 7, 2024 The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with … Continue reading Here’s what happened at B2BMX 2024