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Why your martech still feels like a cost center  —  and how AI changes that

Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back. Ana Mourão on November 14, 2025   Despite the significant investment poured into martech, most organizations still operate at a basic level, sending batch-and-blast emails and running simple A/B tests. New McKinsey research adds more … Continue reading Why your martech still feels like a cost center  —  and how AI changes that

October 2025 HubSpot updates include faster files, cleaner data and smarter AI

Even the smallest updates can be massive time savers. Here’s what HubSpot tackled in October. Tyler Samani-Sprunk on November 14, 2025   October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record views, new AI enhancements and … Continue reading October 2025 HubSpot updates include faster files, cleaner data and smarter AI

SGLA testifies before Massachusetts committee about ‘Social Plus’ gaming

SGLA testifies before Massachusetts committee about ‘Social Plus’ gaming Sophie Atkinson   Suswati Basu     The Social Gaming Leadership Alliance (SGLA) has this week (November 13) testified before a Massachusetts committee on a bill that contains provisions that could see Social Plus games banned in the Commonwealth. Just the day before, the alliance announced … Continue reading SGLA testifies before Massachusetts committee about ‘Social Plus’ gaming