Conversational AI has gone mainstream, with more than 80% of consumers using it in the past three months. Mike Pastore on November 14, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “Inside the Conversational AI Revolution,” from Twilio. The use of conversational AI for customer service and sales … Continue reading Conversational AI is growing rapidly, but consumers have a few concerns
November 14, 2025 In the face of a lousy job market, many Gen Zers are taking the leap into solopreneurship
Misaligned messaging breaks trust fast. Dropbox shows how disciplined positioning scales. Here’s how to fix your internal signals. Zac Stucki on November 14, 2025 Many teams position around what sounds compelling instead of what’s true. It works for a moment — demos spike and early reactions look positive. However, the gap between the pitch … Continue reading The quiet positioning mistakes that kill growth
November 14, 2025 Picture this: A DTC-era company that’s thriving In the late 2010s, at the height of the direct-to-consumer boom, Framebridge founder Susan Tynan was green with envy. Many other venture-backed startups from the era—like Casper, Away, and Glossier—were growing much faster than her custom framing business. While these other buzzy brands focused on … Continue reading Picture this: A DTC-era company that’s thriving
At the November MarTech Conference we discussed AI consent compliance, changing regulations and more. Here’s a recap. MarTechBot on November 13, 2025 At the November MarTech Conference, Tim Hillison, founder and CMO of Entry Point 1, moderated a session called “Consent, compliance and trust in the AI age,” a practical discussion at the intersection … Continue reading The stakes around trust, compliance and consent are higher than ever
November 14, 2025 3 signs your workplace is unprepared for a crisis
Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams. Constantine von Hoffman on November 13, 2025 Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $ 100 million, betting big on enterprise search tech that’s barely out of stealth mode. … Continue reading Salesforce buys AI startup to boost its enterprise search abilities
Google Reduces Cost Of MMM Tests by Laurie Sullivan , Staff Writer, November 13, 2025 Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers should have the knowledge to recognize the influence of the words … Continue reading Google Brings Down Cost Of Running MMM Tests
FanDuel Predicts debuts as CME partnership pushes prediction markets mainstream forward Rachael Davies Suswati Basu Gambling giant FanDuel is entering the world of prediction markets with a new app, FanDuel Predicts, launched through a partnership with derivatives marketplace CME Group. FanDuel has announced that it will launch a prediction markets app called FanDuel … Continue reading FanDuel Predicts debuts as CME partnership pushes prediction markets mainstream forward
November 13, 2025 Most companies are one resignation away from a leadership crisis
