Tag Archives: Tech

Visual Search Preferred New Tech

Visual Search Preferred New Tech by Jack Loechner , Staff Writer @mp_research, September 4, 2018 ViSenze recently announced the findings of its study analyzing Gen Z and Millennial consumers’ attitudes towards emerging technologies, and their impact on both in-store and online shopping experiences. The study found that 62% of respondents want visual search capabilities enabling them … Continue reading Visual Search Preferred New Tech

Simple Tech for Small Business Owners, Part Two: PPC Advertising

Paige Duffy — August 9, 2018 — August 9, 2018 In the last post in our series, we talked about the ever-present need for understanding search engine optimization (SEO). But when you’re a small business, it can be difficult to compete with much larger websites. Often, a potential customer using a search engine won’t even … Continue reading Simple Tech for Small Business Owners, Part Two: PPC Advertising

U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up?

U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up? by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) The United States has lost its footing in innovation. In fact, the U.S. dropped out of the top 10 ranking in the 2018 Bloomberg Innovation Index, released earlier this year, for the … Continue reading U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up?

Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech

Chris Bruce — July 10, 2018 — July 10, 2018 Employee engagement remains the number one strategic objective for 80% of HR and reward professionals. Studies confirm that engaged employees are more productive, provide better customer service, and are more likely to stay with their employer. However, increasing employee engagement remains a struggle for the … Continue reading Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech

Tech Companies Won’t Fight California Privacy Proposal

Tech Companies Won’t Fight California Privacy Proposal by Wendy Davis  @wendyndavis, June 27, 2018 The Silicon Valley lobbying group Internet Association said Wednesday that it won’t lobby against a privacy bill that is moving quickly through California’s legislature. The “California Consumer Privacy Act of 2018” (AB 375) would allow consumers to learn what “personal information” … Continue reading Tech Companies Won’t Fight California Privacy Proposal

Martech + Ad tech, Part 1: The tools to transform insight into action

Navigating the convergence of martech and ad tech isn’t for the faint-hearted, but contributor Jose Cebrian describes the possibilities now arising. Jose Cebrian on June 18, 2018    Every marketer knows how important it is to collect data and use it to inform strategies and analyze performance. But the collection and parsing of data is … Continue reading Martech + Ad tech, Part 1: The tools to transform insight into action