Tag Archives: Tech

Tech Tricks: How to Manage a Remote and Hybrid Workforce Effectively

Tech Tricks: How to Manage a Remote and Hybrid Workforce Effectively Shannon Flynn / 25 May 2022   There’s no doubt that the COVID-19 pandemic has created monumental shifts in the global workforce. Businesses had to quickly adapt and allow employees to work remotely, whether it was transitioning to a home-based or hybrid model.  It’s … Continue reading Tech Tricks: How to Manage a Remote and Hybrid Workforce Effectively

Martech Morass: Marketers Say They’re Confused By The Tech Landscape

Martech Morass: Marketers Say They’re Confused By The Tech Landscape by Ray Schultz , Columnist, May 26, 2022 Marketing technology causes as many problems as it solves, judging by From Digital Transformation To Digital Evolution: Survival of the Quickest,” a study from Netcel, Optimizely and Siteimprove in partnership with London Research.Of the marketers  polled, 64% agree with … Continue reading Martech Morass: Marketers Say They’re Confused By The Tech Landscape

IAS Debuts Tech To Find Inefficiencies In Supply Paths

IAS Debuts Tech To Find Inefficiencies In Supply Paths by Laurie Sullivan  @lauriesullivan, May 26, 2022 Integral Ad Science (IAS) has announced new capabilities to enable marketers to better understand the true financial impact of supply quality and optimize toward efficient and high-quality paths. Advertisers can now visualize the “true” financial impact of media quality, said … Continue reading IAS Debuts Tech To Find Inefficiencies In Supply Paths

It’s not all bad news: These 5 tech stocks are rallying at the end of a punishing week

By Sam Becker   May 13, 2022 It was a week to forget for many investors, especially those with portfolios heavy on the tech side. Earlier this week, big tech companies combined to lose more than $1 trillion in value in just three days, according to CNBC—a list that includes Microsoft, Tesla, Amazon, Alphabet, Nvidia, … Continue reading It’s not all bad news: These 5 tech stocks are rallying at the end of a punishing week

Knowledge management for content marketers: My tech stack

How to deal with the modern deluge of information and tap into it when you need it. Pamela Parker on April 29, 2022   While I’m not technically a content marketer, the workflows I’ve developed as a journalist and researcher can benefit anyone creating content in our diverse, information-rich environment. In this article, I’ll explain … Continue reading Knowledge management for content marketers: My tech stack

How to spot human bias in the tech your company uses

By Rachel Brennan   April 14, 2022   Throughout the pandemic, technology decision-makers have quickly adopted new solutions to streamline remote and hybrid business processes. But this onboarding process shined a light on a long-standing problem: the inherent biases introduced to tech products by humans.  Although many tech solutions are powered by AI, the tech … Continue reading How to spot human bias in the tech your company uses