Tag Archives: Tech

Taking your digital advertising in-house? Start with the right people and tech

Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.” Ryan Kelly on February 21, 2019 Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are … Continue reading Taking your digital advertising in-house? Start with the right people and tech

What the US data protection law will mean for ad tech and marketers

It’s not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework could be next. Tim Sleath on February 19, 2019 We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions … Continue reading What the US data protection law will mean for ad tech and marketers

Simple Tech for Small Business Owners, Part 10: How to Measure Your PPC Campaign

Paige Duffy — January 21, 2019 — January 21, 2019 cuncon / Pixabay Previously in our Simple Tech for Small Business Owners series, we talked about PPC (pay per click) advertising. This is a great method for small businesses to get ads out there since they only need to pay for ads that generate actual … Continue reading Simple Tech for Small Business Owners, Part 10: How to Measure Your PPC Campaign

What working with tech brands taught me about the future of agencies

As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful. Ming Chan on January 17, 2019  For agencies, tech companies have always posed a unique challenge. Besides educating audiences about complicated technology-related products, agencies also need to excel at traditional marketing – … Continue reading What working with tech brands taught me about the future of agencies

Simple Tech for Small Business Owners, Part 7: Video Campaigns

Paige Duffy — December 30, 2018 — December 30, 2018 mohamed_hassan / Pixabay If you’ve ever used a video streaming service, then you’ve likely seen a video ad before. Video is an increasingly popular form of media, which makes it the perfect form of advertising. Not just for large companies, but for smaller businesses as … Continue reading Simple Tech for Small Business Owners, Part 7: Video Campaigns

Simple Tech for Small Business Owners, Part 6: HTTP vs HTTPS

Paige Duffy — December 17, 2018 — December 17, 2018 skylarvision / Pixabay Cybersecurity is something that is on everyone’s minds these days. From the risks of potential hackers to phishing schemes, we’re always wondering what new threat will come to the surface. In addition to these problems, website owners have their own worries about … Continue reading Simple Tech for Small Business Owners, Part 6: HTTP vs HTTPS

Data ownership is shifting so enterprises are stepping up their tech game

Prepare for a significantly intensified focus on data quality, governance, analysis and risk management in 2019. Julian Baring on December 19, 2018 For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics … Continue reading Data ownership is shifting so enterprises are stepping up their tech game