Tag Archives: Tech

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2.  Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies

The Best Tech Companies For Remote Jobs In 2021 According to Glassdoor

Louis Columbus December 28, 2020 Glassdoor shows 3,937 companies in the middle of a hiring surge during Covid-19, 960 of which are in information technology. Leading software companies going through a hiring surge right now include Aha! Software, Appen, Clevertech, CrowdStrike, Datadog, Dataiku, Fastly, Hashicorp, Leidos, Liveops, Netskope, Proofpoint, Rackspace, Zapier and Zendesk. Modern Tribe, … Continue reading The Best Tech Companies For Remote Jobs In 2021 According to Glassdoor

4 Mistakes to Avoid When Integrating Systems into Your Tech Stack

Brent Worley December 22, 2020 If your organization is working with multiple tech platforms, integrating those systems will provide better insights into the full picture of how your business is performing. However, integrating systems often involves a project that can be lengthy and costly. Here are a few areas where tech stack integration project mistakes … Continue reading 4 Mistakes to Avoid When Integrating Systems into Your Tech Stack

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing by Ray Schultz , Columnist, December 17, 2020 There’s nothing mysterious about the challenges facing companies when implementing marketing technology.  Many are hobbled by budget issues, plain and simple, and by other practical problems, according to Marketing Technology Implementation: Strategies, Tactics & Trends, … Continue reading Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing

5 Steps to Plan a Successful Tech Stack Integration Project

Brent Worley December 9, 2020 If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, here is a simple five phase approach to setting up a successful tech stack integration project. 1. Discovery The discovery phase defines the “what” of the project: What … Continue reading 5 Steps to Plan a Successful Tech Stack Integration Project

New Post-COVID Remote Work Challenges + Tech Fixes

Eduard Klein October 30, 2020 The reality of the COVID-19 pandemic has changed how we work and live. Remote jobs have become the new normal and will remain that way for the foreseeable future. The Coronavirus is here to stay. Engin_Akyurt / Pixabay Twitter announced it would let employees work from home full-time indefinitely, Facebook … Continue reading New Post-COVID Remote Work Challenges + Tech Fixes

Tech Phobia: Marketers Are Anxious About AI And Machine Learning

Tech Phobia: Marketers Are Anxious About AI And Machine Learning by Ray Schultz , Columnist, September 11, 2020 Email marketers are becoming increasingly dependent on artificial intelligence (AI) and machine learning (ML). But are they really comfortable with it? The answer is no, assuming that email pros are like other team members in the marketing … Continue reading Tech Phobia: Marketers Are Anxious About AI And Machine Learning

WFH digital marketers and tech workers are more productive — and burned out

Opportunities and challenges abound in the new WFH economy. Greg Sterling on July 9, 2020 Working from home (WFH) is one of the major long-term economic and cultural shifts that will be with us long after the pandemic. Initially forced by COVID-19 to implement WFH policies, many companies are now making WFH a permanent option, … Continue reading WFH digital marketers and tech workers are more productive — and burned out