Tag Archives: Acquires

Sendoso acquires Alyce, as gifting, direct mail platforms consolidate

Mergers and Acquisitions

Remote work presented challenges for direct mail. Can AI make a difference? Mike Pastore on February 1, 2024 Corporate gifting platform Sendoso announced it acquired Alyce, combining two of the biggest players in the corporate gifting platform space.  There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the … Continue reading Sendoso acquires Alyce, as gifting, direct mail platforms consolidate →

Audio giant Rode acquires rival Mackie to expand its focus on creators

Mergers and Acquisitions

Audio giant Rode acquires rival Mackie to expand its focus on creators Both companies were major players in the home recording boom of the 1990s and early 2000s. Lawrence Bonk   Tue, Dec 5, 2023 Freedman Group Audio device leader Rode just acquired rival company Mackie, creating something of a pro audio and streaming powerhouse. … Continue reading Audio giant Rode acquires rival Mackie to expand its focus on creators →

Acquia acquires tech platform to expand DXP capabilities

Mergers and Acquisitions

The new technology will let users automate content accessibility issues, brand compliance and user privacy compliance. Constantine von Hoffman on November 14, 2023 Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website … Continue reading Acquia acquires tech platform to expand DXP capabilities →

Omnicom acquires Flywheel Digital for e-commerce growth

Mergers and Acquisitions

Omnicom acquires Flywheel Digital for e-commerce growth Deanna Ritchie / Oct 30, 2023   Omnicom, a top-tier advertising conglomerate, has publicized its intention to buy prominent e-commerce company Flywheel Digital for an estimated net cash purchase price of around $ 835 million. This transaction represents the biggest buyout in Omnicom’s history. The acquisition of Flywheel Digital … Continue reading Omnicom acquires Flywheel Digital for e-commerce growth →

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer

Mergers and Acquisitions

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer by Laurie Sullivan  @lauriesullivan, June 15, 2023 The Brandtech Group has acquired Pencil, a generative artificial intelligence (GAI) creative and distribution software as a service (SaaS) platform, with plans to introduce an enterprise-level GAI product, Pencil Pro, to support global brands. Pencil has generated … Continue reading The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer →

Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia

Mergers and Acquisitions

Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia by Richard Whitman , Columnist, April 5, 2023 Public affairs-focused research firm Fors Marsh has acquired marketing agency Brunet-Garcia, a minority-owned firm that specializes in cause-related issues.   The two organizations have worked together in the past and are now combining to take on some of today’s challenging … Continue reading Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia →

WPP Acquires Shopify Commerce Specialist Diff

Corporate Appointments

WPP Acquires Shopify Commerce Specialist Diff by Richard Whitman , Columnist, December 9, 2022 WPP is bolstering its North American commerce capabilities with the acquisition of Montreal-based Diff. Financial terms weren’t disclosed.  Diff provides commerce solutions for the rapidly growing Shopify commerce ecosystem. Services include growth strategy, front-end design, site optimization and system integrations. Founded … Continue reading WPP Acquires Shopify Commerce Specialist Diff →

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