Olga Mykhoparkina — September 13, 2019 — September 13, 2019 I’ve started my marketing career as an SEO analyst. Back in 2010 backlink building process was fairly easy. I’d see people putting together a press release and distribute it to hundreds of no-name platforms. Some would leave a bunch of useless comments jam-packed with links … Continue reading The Ultimate Guide to Backlink Building for Your SaaS Website
William Harris — September 8, 2019 Follow @wmharris101 — September 8, 2019 In 2011, Justin Dube, a motorcycle enthusiast, lost his job as a convenience store manager and was struggling to make ends meet, so he started a side business dismantling motorcycles and selling the parts on eBay. He made his first sale on the … Continue reading Selling on eBay: A Beginner’s Guide for Online Retailers
Veronica Green-Gott — August 28, 2019 — August 28, 2019 Out of all of the social advertising platforms, Facebook Ad Manager is perhaps the most complicated, at least to me. It can be difficult to get to, complicated to navigate, and the analytics can be particularly hard to work with. I might be biased— LinkedIn … Continue reading Facebook Ads for IT Consultants: A Guide to Facebook Ad Manager
Laura Jensen — August 16, 2019 — August 16, 2019 In the first instalment of our guide to sharing on social, we looked at the content you should be sharing on the social platforms you use. We focused on the four main social platforms – Facebook, Twitter, LinkedIn and Instagram. In part 2, we’re looking … Continue reading Guide to Sharing on Social (Part 2)
Victoria Taylor — August 22, 2019 — August 22, 2019 Caption contests on Facebook are a great way to engage creative people or anyone with a witty sense of humor. They are an easy way to showcase your brand’s personality, help you connect better with your audience and attract followers interested in your company or … Continue reading How to Run a Facebook Caption Contest (Step-by-Step Guide)
Karl Sakas — August 20, 2019 Follow @KarlSakas — August 20, 2019 Upgrade your agency’s lead-gen events via smart planning, execution, and follow-through. Running your own lead-gen events can be a great way to find new clients… but if you get it wrong, your hard work might be for nothing. Sound familiar? I feel your … Continue reading Lead-Gen Events That *Actually* Convert: The Ultimate Guide For Agencies
Rich Page — August 16, 2019 Follow @richpage — August 16, 2019 It’s no longer just about driving more traffic to your website to increase sales. To really increase sales you need to optimize your website experience to convert more of your visitors. This new technique is called conversion rate optimization (CRO), and many websites … Continue reading The Ultimate Guide to Conversion Rate Optimization
William Harris — August 12, 2019 Follow @wmharris101 — August 12, 2019 Ecommerce continues to grow as more stores appear online and more sellers choose to sell on online marketplaces. As ecommerce grows, it also evolves. For example, an online marketplace like Amazon has multiple product categories available, insightful customer reviews attached to most listings, … Continue reading A Guide to Buying UPC Codes in Order to Sell on Amazon
Stefan Wolpers — August 12, 2019 Follow @StefanW — August 12, 2019 TL; DR: Scrum First Principles Popularized by Elon Musk, utilizing first principles thinking to solve problems in an innovative, creative, and less biased way has proven popular in the tech community. Given that its sibling empiricism is an integral part of Scrum as … Continue reading Scrum First Principles — How to Elon Musk the Scrum Guide
Stephanie Lee — August 7, 2019 — August 7, 2019 Ecommerce and social media have fundamentally changed the average customer journey. Purchasing power, user reviews, and information about products and services can all be accessed online. As a result, it’s getting harder and harder to reach prospective or even current customers with traditional marketing tactics. … Continue reading Guide to Email Marketing
