Tag Archives: Guide

The Anatomy of a Successful Call Center: A How-To Guide for Managing a Call Center Team Full of Stellar Agents

Laura Krajewski — March 15, 2020 Stop me if you’ve heard this story before: You start your job as a new customer service agent at your company. You go through training, get coached to use the company software, and learn to de-escalate situations with angry customers. You learn the products, services, and you know how … Continue reading The Anatomy of a Successful Call Center: A How-To Guide for Managing a Call Center Team Full of Stellar Agents

UTM Parameters: A Complete Guide for Traffic Attribution

Ahmad Kanani — March 2, 2020 Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Simple as it may sound, attributing … Continue reading UTM Parameters: A Complete Guide for Traffic Attribution

An Entrepreneur Guide to Starting an Equity Crowdfunding Business

Philip Volna — February 4, 2020 Running an equity crowdfunding business is a lot like operating a private equity firm, but on a mass scale. Private equity (PE) firms work with accredited and corporate investors as well as corporate fundraisers or startups. In contrast, a crowdfunding platform focuses on retail and high net worth investors … Continue reading An Entrepreneur Guide to Starting an Equity Crowdfunding Business

Best Payment Form UX Practices — An Ultimate Guide to Online Payments

Sandra Wrobel-Konior — January 31, 2020 If you run an online business, checkout is the most important part of your selling process, as it’s the step that converts into revenue. What are the best ways to optimize your payment form UX and to design a checkout process to make users complete a purchase? The credit … Continue reading Best Payment Form UX Practices — An Ultimate Guide to Online Payments