Alex Papageorgiou — January 10, 2020 Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores. It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. Despite being a free … Continue reading A Marketer’s Guide to Kaggle for Analytics and Data Science
Veronica Krieg — January 10, 2020 More than 80% of CX professionals said they were starting or in the middle of a digital transformation project in 2019. And, the focal point for these transformative moves is improving customer experience. As disruptors and new competitors emerge in markets, companies continue to seek out ways to level … Continue reading A Guide to Change Management in Your Contact Center: 4 Strategies to Align People and Processes as You Move your Tech to the Cloud and Mature your Systems this Year
Josh Slone — January 1, 2020 Follow @Josh_Slone Reaching an important decision maker directly is always a challenge. They usually have people employed to take their calls to filter out sales reps and anyone else not deemed to be directly important. These are the Gatekeepers. Your sales success depends on knowing how to get past … Continue reading How to Get Past the Gatekeeper [A Guide to Getting Contact with Decision Makers]
Email marketers share their advice for nurturing subscribers, how to make email a two-way street for communicating with subscribers, opt-out practices and security tips to protect your email marketing lists. Jennifer Cannon on December 23, 2019 at 10:16 am As we come to the close of a decade of unprecedented, rapid technological innovation for modern … Continue reading A geek’s guide to managing your email list in 2020
Lauren Barry — December 12, 2019 Webinars can be a powerful video marketing tool for gaining new leads and engaging with your current customers. But setting up your first webinar may seem a little overwhelming. After all, you have to coordinate a lot of moving parts to ensure your live event goes off without a … Continue reading How to Run a Webinar: The Ultimate 101 Guide
Farahnaz Mohammed — December 9, 2019 Blogging is the heart of any content marketing strategy. Producing your own original content showcases your voice, your knowledge builds trust among your readers and positions you as more than a service provider: it gives your company a personality and your writers as experts. Once you’ve mastered blogging, guest … Continue reading Guest Posting: The Ultimate Guide for Marketing Writers
Susan Friesen — December 3, 2019 Follow @eVisionMedia How a Few Hashtag Keywords Can Increase Your Social Media Engagement I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there! But have you also noticed the majority of those tips focus on general info, like how to get more followers or … Continue reading The Entrepreneur’s Beginner’s Guide to Hashtags
Hannah Cohen — November 26, 2019 A project timeline is a key part of any project manager’s arsenal. Learn how to make one in this article. Where does your project currently stand? How much work has been completed? How much remains to be done? A project timeline answers all these questions. It visualizes the project’s … Continue reading The Ultimate Guide to Creating a Project Timeline
David Hunter — November 27, 2019 Follow @DavidHunterErie Optimizing your Google My Business listing consists of a lot of moving parts: posts, Q&A, reviews, and much more. But one of the most important aspects: Google My Business photos and the optimization of those photos. Here is your ultimate guide to GMB photos and how they … Continue reading The Ultimate Guide to Google My Business Photos
Brian Mikes — November 24, 2019 Follow @betwext As I write this, Black Friday is approaching. As business owners, we all know what a critical time of the year this is. It’s literally Make it or Break it. I know some businesses are on the edge right now… and if they don’t have a stunning … Continue reading Quick Guide to Text Marketing on Black Friday
