Tag Archives: Guide

A 4-step guide to creating a self-service marketing organization

Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues. Constantine von Hoffman on December 14, 2022 at 12:11 pm | Reading time: 6 minutes Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent … Continue reading A 4-step guide to creating a self-service marketing organization

HubSpot’s November releases: A manager’s guide

You can now engage with customers where they are with HubSpot’s WhatsApp integration and protect your marketing email process with Approvals. Jen Bergren on December 14, 2022 The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month:  Marketing emails can now be prevented … Continue reading HubSpot’s November releases: A manager’s guide

HubSpot’s October releases: A manager’s guide

The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more. Jen Bergren on November 17, 2022 Customer journey analytics, which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases.   The ability to customize lifecycle stages and goals for business-specific success … Continue reading HubSpot’s October releases: A manager’s guide

Why we care about B2C marketing: A guide for marketers

Here’s what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. Johanna Marmon on November 11, 2022 Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world.  B2C marketers must understand the impact … Continue reading Why we care about B2C marketing: A guide for marketers

HubSpot’s September releases: A manager’s guide

HubSpot has new Campaign templates, CRM records improvements, video overlays, SEO and Payments reporting. Jen Bergren on October 21, 2022 HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. Use … Continue reading HubSpot’s September releases: A manager’s guide