The Ultimate Guide to Marketing Automation in 2023 Jessica Wade / 19 Dec 2022 In 2023, the landscape of marketing automation will continue to evolve as new technologies and trends emerge. Businesses should stay ahead of the curve to compete at their best. Now It is time to start planning your marketing automation strategy … Continue reading The Ultimate Guide to Marketing Automation in 2023
Self-service marketing increases efficiency, gives marketers more skills and lets marketing operations focus on strategic issues. Constantine von Hoffman on December 14, 2022 at 12:11 pm | Reading time: 6 minutes Marketing operations teams have a big problem with staff burnout and turnover. Among the many reasons for this is the amount of time spent … Continue reading A 4-step guide to creating a self-service marketing organization
You can now engage with customers where they are with HubSpot’s WhatsApp integration and protect your marketing email process with Approvals. Jen Bergren on December 14, 2022 The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented … Continue reading HubSpot’s November releases: A manager’s guide
The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more. Jen Bergren on November 17, 2022 Customer journey analytics, which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. The ability to customize lifecycle stages and goals for business-specific success … Continue reading HubSpot’s October releases: A manager’s guide
Here’s what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. Johanna Marmon on November 11, 2022 Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketers must understand the impact … Continue reading Why we care about B2C marketing: A guide for marketers
HubSpot has new Campaign templates, CRM records improvements, video overlays, SEO and Payments reporting. Jen Bergren on October 21, 2022 HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. Use … Continue reading HubSpot’s September releases: A manager’s guide
A Quick Guide to Understanding Your phpMyAdmin Area Bob Buckley / 29 Sep 2022 If you use a WordPress website, it probably uses a MySQL database. Another one that it might use is called MariaDB. Every website needs one of those to store information like passwords, posts, and user data. When WordPress can’t connect … Continue reading A Quick Guide to Understanding Your phpMyAdmin Area
Everything you need to know to prep your clients for the change. CallRail on October 11, 2022 On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). While these changes will benefit the average user without … Continue reading A guide to Google Analytics 4 for marketing agencies
The Complete Guide to SEO and Guest Blogging for Beginners Debraj Chatterjee / 20 Sep 2022 Guest blogging is one of the most effective ways to increase your brand’s authority, reach new customers and rank higher in Google’s search results. With this guide, you’ll learn everything you need to know about beginner guest blogging, … Continue reading The Complete Guide to SEO and Guest Blogging for Beginners
How to decide which marketing tasks can be offshored and which can’t. Spence Darrington on September 19, 2022 The first part of this guide can be found here. In Part I of this article we explored Context vs. Skill as it applies to marketing tasks. Tasks requiring higher levels of cultural context and skills are … Continue reading An incredibly brief guide to shifting marketing offshore: Part 2
