Robert Woo — October 12, 2018 — October 12, 2018 Black Friday is just around the corner, and this one is shaping up to be a special one for e-commerce. Not only has online shopping been booming year-over-year (last year’s Black Friday topped $ 2 billion for purchases via desktop computers for the first time), … Continue reading The Black Friday Prep Guide for e-Commerce Businesses
Warren Knight — October 12, 2018 Follow @warrenknight — October 12, 2018 As I revealed in my very first blog this year, thinking digital first is your number one priority for your marketing. The good news is that there are some great tools out there to help you. Understanding SERPS, how they work, and how … Continue reading The Ultimate Guide to Google SERPs Optimisation
Dave Kosmayer — October 11, 2018 Follow @DavidKosmayer — October 11, 2018 Do you remember when you subscribed to an unplanned product and service? The countless times you downloaded Dropbox, Spotify or even Evernote? Perhaps you even signed up for an online class! The fact is that you signed up for each of these products … Continue reading The No-Brainer’s Guide to Call-to-Actions
Christina Clark — September 27, 2018 — September 27, 2018 15299 / Pixabay As marketers, we spend a significant amount of time, energy, and resources attracting people to our website. After all, driving traffic to your homepage gets you one step closer to a coveted conversion, or even better—a purchase! But what are visitors actually … Continue reading A Beginner’s Guide to Retargeting Ads
To get the most out of your content writers, you need to set them on the right track from the start. How to develop guidelines and reduce the required editing time. Jessica Foster on September 25, 2018 “How do I find good writers?” “My writers are inconsistent.” “How do I know if a writer … Continue reading How to create a style guide for your SEO content writers
BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says by Wendy Davis , Staff Writer @wendyndavis, (September 21, 2018) Digital publisher BuzzFeed recently posted a shopping guide to skincare that recommended 32 products, including a St. Ives face cream. The shopping guide’s copy for the cream — which included the statement that “collagen and elastin proteins … Continue reading BuzzFeed Shopping Guide Is ‘Editorial,’ Not ‘Advertising,’ Industry Watchdog Says
Chris Smith — September 18, 2018 Follow @officialsilb— September 18, 2018 It’s no secret that a lot of people have ambitions to give up their current jobs and start their own businesses. This is particularly acute in the services industry sector, where online platforms like Etsy and Redbubble have allowed independent designers and manufacturers to … Continue reading Setting Up a Retail Business – A Guide for Entreprenuers
Andrew Edwards — September 17, 2018 — September 17, 2018 fancycrave1 / Pixabay Without a doubt, the most important part of a live stream happens in the preparation. You’ve heard of Murphy’s law: Anything that can go wrong will go wrong. Well, in live streaming we follow another adage that says, “Murphy was an optimist!” … Continue reading Live Stream Guide: Maintain Viewership and Keep Your Stream Up-and-Running
Kaleigh Moore — September 16, 2018 Follow @kaleighf — September 16, 2018 For a tradition that only dates to 2010, you have to hand it to Small Business Saturday. The unofficial shopping holiday now has 70% awareness amongst U.S. consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day … Continue reading Your Small Business Saturday Guide: Tips, Tools, and Statistics for Local Companies
Kaleigh Moore — September 15, 2018 Follow @kaleighf — September 15, 2018 Thanksgiving is supposed to wear us out. And even if a turkey-tryptophan-sleep connection isn’t rock-solid as we were once led to believe, every Thanksgiving still brings the draining combination of travel, preparation, and digestion. It’s a coma-inducer. However, if Black Friday proves anything, … Continue reading Black Friday 2018: An Ecommerce Survival Guide
