Tag Archives: Guide

Navigating new spam policies: A guide to effective cold email outreach

Email Marketing Platforms

Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results. Vladyslav Podoliako on March 6, 2024 Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less … Continue reading Navigating new spam policies: A guide to effective cold email outreach →

HubSpot’s December 2023 Releases: The Manager’s Guide

HubSpot

December HubSpot updates included more personalization, better reporting and more AI to make your life easier. Tyler Samani-Sprunk on January 22, 2024 The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer … Continue reading HubSpot’s December 2023 Releases: The Manager’s Guide →

An 18-point guide to eliminating tension between leadership and employees

Leadership Skills

  By Featured January 19, 2024 Keeping the peace is important at any time in the work year, and no employee wants to feel a tense buildup in the office. Leadership teams across the board can benefit from guidance on what to stay away from in maintaining equilibrium at work.  To uncover root causes, we’ve … Continue reading An 18-point guide to eliminating tension between leadership and employees →

Breaking down data silos: A practical guide to integrated marketing data

Marketing Data

Get insights into integrating isolated data across various teams to fuel data-driven decision making and maximize marketing performance. Theresa Kushner on December 15, 2023 Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers.  This is the first of two articles exploring … Continue reading Breaking down data silos: A practical guide to integrated marketing data →

HubSpot’s November 2023 releases: The manager’s guide

HubSpot

Learn about HubSpot releases for deal pipeline rules, adding guests to meetings, funnel reporting and more. Jen Bergren on December 15, 2023 HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more.   Here are the updates relevant for managers:  Deal pipeline rules … Continue reading HubSpot’s November 2023 releases: The manager’s guide →

The CMO’s guide to aligning martech and business strategy

Content Management

Learn how syncing your martech stack with overall business vision and goals can improve efficiency, customer satisfaction and growth. Gene De Libero on December 14, 2023 Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure … Continue reading The CMO’s guide to aligning martech and business strategy →

Your guide to successful content creator partnerships

Content Optimization

When outsourcing content creation, success depends on the strength of your partnerships. Here’s how to make them work. Michael Brenner on December 13, 2023 Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly.  Brands get … Continue reading Your guide to successful content creator partnerships →

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