Privacy Update: ATT IDFA Opt-In Rate At 25% Overall, But Varies By Vertical by Karlene Lukovitz @KLmarketdaily, May 5, 2022 It’s been a year since Apple’s industry-shaking rollout, as part of the iOS 14.5 launch, of the App Tracking Transparency (ATT) framework requiring user consent to share the Identifier for Advertisers (IDFA). The move sent … Continue reading A guide to the strange new world of identity resolution
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape. Akshat Biyani on May 3, 2022 Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree … Continue reading Why we care about social media marketing: A guide for brands
Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of. Akshat Biyani on April 15, 2022 The B2B buyer journey is evolving rapidly as it becomes more digitized, less predictable, and more complex. The challenge for B2B marketers is to support what is now largely a … Continue reading Why we care about B2B marketing: A guide for marketers
4 Marketing Books to Guide Your Strategy in 2022 Deanna Ritchie / 16 Mar 2022 It’s 2022. Welcome to the changed — and changing — landscape of post-pandemic marketing. Yet even if you boast the most robust marketing tech stack on the block, you can still find yourself struggling for wins. One natural response … Continue reading 4 Marketing Books to Guide Your Strategy in 2022
MarTech is a vendor-agnostic conference series that explores the complex marketing technology landscape. Our goal is to help you use martech effectively. Corey Patterson on March 18, 2022 As the upcoming spring edition of MarTech approaches, we thought it would be a good opportunity to look at all of the great insights and intelligence shared … Continue reading Guide to what you missed at the fall 2022 MarTech Conference
RevOps seeks to maximize your brand’s revenue potential by aligning departments and processes. Here’s why organizations should consider implementing it. Akshat Biyani on March 17, 2022 The siloing of marketing and sales has never been good for business, and organizations are starting to agree. That’s given rise to RevOps, short for revenue operations, which is … Continue reading Why we care about RevOps: A marketer’s guide
Everything you need to know about virtual events in our increasingly digital world. Chris Elwell on March 16, 2022 Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, … Continue reading Why we care about virtual events: The ultimate marketers’ guide
Timothy Atkins Last updated: 31 January 2022 Non-fungible tokens (NFTs) are a new type of crypto asset taking the blockchain world by storm. It’s hard to go a day without hearing something about NFTs. But what are they, and why are they so popular? This article will give you everything you need to know about … Continue reading What is an NFT? The Complete Guide to Non-Fungible Tokens
Peter Barker Last updated: 2 March 2022 Non-fungible tokens (NFTs) are a new type of crypto asset taking the blockchain world by storm. It’s hard to go a day without hearing something about NFTs. But what are they, and why are they so popular? This article will give you everything you need to know about … Continue reading What is an NFT? The Complete Guide to Non-Fungible Tokens
The Beginner’s Guide to Learning to Trade in Bitcoin Leslie Wilder / 11 Feb 2022 2021 was a year of significant highs and lows for crypto investors. As the market fluctuates, the curiosity surrounding crypto trading looms large. As a result, it will be worthwhile learning how to trade in Bitcoin. Suppose you are feeling … Continue reading The Beginner’s Guide to Learning to Trade in Bitcoin
