Tag Archives: Guide

Blind Hiring: A How-To Guide To Reduce Bias & Increase Diversity

Ji-A Min — June 8, 2017 — June 8, 2017 The government of Canada recently made headlines for their blind hiring pilot project: removing candidates’ names before hiring managers review their applications. Government officials state this blind hiring initiative is designed to “reduce unconscious bias” and “promote gender and ethnic equality.” The original blind hiring … Continue reading Blind Hiring: A How-To Guide To Reduce Bias & Increase Diversity

Brand Style Guide: Matching Your Print and Digital Marketing Assets

Julie Chomiak — June 2, 2017 — June 2, 2017 As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in marketing collateral. Before you get to this point, it’s wise to take a step … Continue reading Brand Style Guide: Matching Your Print and Digital Marketing Assets

A Beginner’s Guide to Local SEO Strategies for Small Business

Justin Wong — June 2, 2017 Follow @Curvecomms— June 2, 2017 pixelcreatures / Pixabay In today’s marketplace, with more and more consumers using smartphones to find the products and services they need, a strong web presence that is optimized for search engines is essential for any business. Through search engines, the internet provides businesses with … Continue reading A Beginner’s Guide to Local SEO Strategies for Small Business

Starter Guide: Apps & Tools for Businesses on a Shoestring Budget

Tad Nikolich — May 23, 2017 — May 23, 2017 Having worked with many entrepreneurs and startups over the years, I’ve heard about all sorts of apps, tips and tools across just about every category of running a small business. Sometimes clients, particularly new companies that are just getting established, ask: are there any basic … Continue reading Starter Guide: Apps & Tools for Businesses on a Shoestring Budget