ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance. By John Horn Published on August 11, 2026 What could become one of the most important ad platforms of the next decade is live, and most advertisers still haven’t run a single campaign … Continue reading A 7-step guide to running ads on ChatGPT
Create an institutional memory that helps teams understand past brand decisions and make more intentional ones going forward. By Tamara Scott Published on July 29, 2026 Keeping your brand’s evolution within your control is easier than you think, but most marketing and creative departments let busyness get in the way of documenting … Continue reading 3 ways to document and guide your brand’s evolution
June 02, 2026 A guide to navigating uncertainty head-on BY Next Big Idea Club Below, Simone Stolzoff shares five key insights from his new book, How to Not Know: The Value of Uncertainty in a World That Demands Answers. Simone is a journalist. His work has been featured in The New York Times, The Atlantic, and on the TED … Continue reading A guide to navigating uncertainty head-on
April 19, 2026 A leader’s guide to getting AI right BY Art Markman Companies are currently grappling with how to use AI, and results vary. At times it can feel like the blind are leading the blind. As you watch leadership in your organization chart a path to engage with AI, what can you do … Continue reading A leader’s guide to getting AI right
Strategy isn’t about a fixed plan. It defines how organizations win as conditions change — and why stability quietly undermines that ability. By Mark Stouse , January 27, 2026 The reason so many companies dispense with strategy during stable periods is not just complacency or success. It’s something more basic and more … Continue reading A marketer’s guide to what strategy is and isn’t
How Much Does SEO Cost? Your Ultimate Guide in 2025 Wisam Abdulaziz Nov 10, 2025 If you have ever asked things like: “How much does SEO cost?” “How much should I pay for SEO services?” “How much do SEO freelancers, agencies, or consultants charge?” you are in the right place. … Continue reading How Much Does SEO Cost? Your Ultimate Guide in 2025
Stop apologizing for your “outdated” stack. While competitors chase shiny new tools, you can build something lean, effective and profitable. Gene De Libero on July 8, 2025 The pressure to modernize your marketing technology stack is real. Your competitors seem to be running circles around you with sophisticated automation, your CEO keeps asking why … Continue reading An honest guide to smart martech modernization (DD)
May 11, 2025 A manager’s guide to helping grieving employees BY Zoe Sinclair In the UK, it is currently Dying Matters Awareness Week. Grief—and the impact of death and loss—is something that nearly all of us will experience at some point in our working lives. Despite this, many workplaces are not equipped to have these tricky … Continue reading A manager’s guide to helping grieving employees
Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide Geoff Bongard Feb 25, 2025 In the dynamic world of digital marketing, nurturing sales leads effectively is the cornerstone of success, especially when it comes to leads from sources such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), … Continue reading Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide
How to Drive More High-Quality Leads with Google Ads: A Full Guide Chetan Solanki Mar 6, 2025 Google Ads is one of the most desired channels for generating high-quality leads for most business types. It works on the CPC model, It means the marketer has to pay for each click but the … Continue reading How to Drive More High-Quality Leads with Google Ads: A Full Guide
