Erika Giles June 23, 2020 Link building goes hand in hand with search engine optimization (SEO). The more backlinks you earn from authoritative sites, the more credibility you build for your brand. But many companies are missing the mark on an important aspect of their link building process – internal linking. Internal linking is a … Continue reading Internal Linking: How to Efficiently Build Links and Boost SEO Results
Kerry Dye — March 4, 2020 janjf93 / Pixabay One of the most basic principles of SEO is that you need high-quality inbound links coming from reputable, relevant sources. However, one linking strategy that SEOs often overlook is the use of outbound or external links to other websites. A 2019 SparkToro study placed outbound links … Continue reading Do Outbound Links Matter For SEO?
Lindy Gillard — February 5, 2020 (Plus a UTM Builder Worksheet to Steal) It’s about to get hot in here. Today, we’re talking about tracking links, and while some may find this topic dull, I will argue that UTM links can be one of the sexiest tactics in a marketer’s toolbox. In this guide, beginners … Continue reading The Beginner’s Guide to UTM Tracking Links
Jeffrey Mirro — December 10, 2019 Four Reasons Why You Should Never Buy Links And Why You Need To Stop If You Have Already Started I could give you the short-hand reply easily enough. I could tell you that buying links is bad and end this post right now. However, that would defeat the purpose. … Continue reading Should You Be Buying Links for SEO in 2020?
Google Nofollow Links Become ‘Hint’ In Search by Laurie Sullivan , Staff Writer @lauriesullivan, September 10, 2019 Google plans to make changes to the way it uses nofollow links to signal search algorithms. The nofollow link attribute will act as a “hint” rather than as a specific directive for ranking. The company also will add two … Continue reading Google Nofollow Links Become ‘Hint’ In Search
Randy Milanovic — March 28, 2019 Follow @kayak360 — March 28, 2019 As you undoubtedly know by now, it’s a good thing to have your business or website being discussed in the right circles. Inbound links – those pointing from reputable websites to yours – are the cornerstone of search engine optimization (SEO). And, being … Continue reading What You Need to Know about Links, Citations, and Mentions
Nikola Roza — February 9, 2019 Follow @NikolaRoza — February 9, 2019 Broken links… the bane of every honest webmaster. The destroyers of websites! Well… not really. But they are worth fixing. And if your site is of: decent age, decent size, or both; you have broken links. And they’re ruining your site’s experience. So … Continue reading Learn How to Find and Fix Broken Links in Your WordPress Site — It’s Worth Doing It!
Ashley Kimler — January 24, 2019 Follow @ashleykimler — January 24, 2019 Once upon a time, merchants had to focus on only a few core processes: sourcing products, marketing, and selling. Now, they have to pay attention to SEO too. SEO is multi-faceted and there’s a lot to it. To make your store more visible, … Continue reading Crucial Factors to Consider When Building Links to Your Website
Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2019 Stone Temple Consulting, acquired by Perficient in July 2018, released a study Thursday that analyzes the importance of links to ranking in Google search results. The methodology for this study, which also looks at different … Continue reading Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows
Google’s John Mueller: One Seasonal URL Would Collect Links All Year by Laurie Sullivan , Staff Writer @lauriesullivan, November 16, 2018 Seasonal landing pages come and go, but reposting old versions of a holiday landing page on a brand’s website could disrupt ranking of that page and the site in Google’s search engine. Google Senior Webmaster … Continue reading Google’s John Mueller: One Seasonal URL Would Collect Links All Year