Bots Take Lead, AI Traffic Surpasses Humanity’s by Laurie Sullivan , Staff Writer, June 17, 2026 Automated traffic, artificial intelligence (AI)-based agents and searches are growing eight times faster than human traffic, according to Microsoft data. The company said the number of AI-driven sessions it monitored in 2025 tripled. Supporting this growth, Microsoft announced four … Continue reading AI Traffic Surpasses Human Web Activity As Bots Take Lead
Dell sees rising traffic from AI platforms, but the impact remains inconsistent as search continues to drive most ecommerce performance. By Constantine von Hoffman Published on April 10, 2026 Traffic from AI agents is starting to show up in ecommerce analytics. It’s just not moving the numbers in a meaningful way yet, according … Continue reading Dell: Agents drive more ecommerce traffic, but conversions lag
Gamers May Have A Future In Air Traffic Control by Laurie Sullivan , Staff Writer, April 10, 2026 Marketers that no longer want to work in advertising can now trade their expertise in performance for a career in air traffic control by applying their knack for gaming — linking decisions with real-world outcomes. It’s a metaphorical … Continue reading Gamers May Have A Future In Air Traffic Control
Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured. By Danny Goodwin February 18, 2026 Traffic from AI chatbots converts at a higher rate than traffic from Google. That’s according to Airbnb CEO … Continue reading Airbnb says AI chatbot traffic converts better than Google
Seeing a spike in direct traffic you can’t explain? It’s not a glitch. Here’s how to prove AI visibility is driving brand recall — even when you don’t get the click. By Dan Taylor , February 2, 2026 Some brands are seeing direct traffic grow without an obvious cause. A major reason … Continue reading Why AI visibility can increase direct traffic even when nobody clicks
Google Search Traffic Shifts To Discover Mobile by Laurie Sullivan , Staff Writer, December 26, 2025 There has been a fundamental shift in how people discover news content through Google’s platforms. Google Web Search traffic to news publishers fell 51% in 2023 and was down 32.21% in 2024. The next set of data looked at … Continue reading Google Search Traffic Shifts To Discover Mobile
AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately. Dan Taylor on November 4, 2025 As AI-powered browsers Perplexity Comet and ChatGPT Atlas reshape how users discover and interact with content, their influence is beginning to surface in web analytics. Understanding how … Continue reading How GA4 records traffic from Perplexity Comet and ChatGPT Atlas
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume. Constantine von Hoffman on October 2, 2025 AI is changing how audiences find and engage with brands. Clicks may be fewer, but they are arriving later in the funnel, better qualified and far … Continue reading AI search is shifting traffic from volume to value
How To Report On Conversions, Not Just Traffic by Laurie Sullivan , Staff Writer, September 5, 2025 Ryan Jones, marketing manager at SEOTesting in the U.K., has been pushing out valuable insights on LinkedIn during the past few days. “Most SEOs stop at reporting on traffic,” Jones wrote in a post, “but traffic isn’t the business … Continue reading How To Report On Conversions, Not Just Traffic
Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations by Laurie Sullivan , Staff Writer, August 21, 2025 OpenAI continues to experiment with presenting the most critical information and sources first, as the company weighs the impact of citation on publishers and websites. It’s a shift toward sites that provide answers to queries. … Continue reading Brand Websites See Less Traffic, Reddit And Wikipedia Lead ChatGPT Citations
