Tag Archives: Traffic

Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement

Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement by Laurie Sullivan  @lauriesullivan, March 18, 2020 Marketers struggling to stay connected with consumers by generating traffic and increasing engagement with first-party data during the U.S. outbreak of COVID-19 are looking for a perfect way to identify what Cédric Vandervynckt, Criteo GM and EVP, calls high-intent … Continue reading Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement

UTM Parameters: A Complete Guide for Traffic Attribution

Ahmad Kanani — March 2, 2020 Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to credit a conversion to the correct source without first knowing how a visitor got to a website. In other words, the foundation of conversion attribution is traffic attribution. Simple as it may sound, attributing … Continue reading UTM Parameters: A Complete Guide for Traffic Attribution

Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers

Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2020 Twenty percent of marketers in SimilarWeb’s State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priority for 2020. Many will … Continue reading Traffic To Websites Expected To Climb In 2020, Becoming Priority For Marketers

5 Retail SEO Tips for Converting Traffic Into Customers

Dave Colgate — February 1, 2020 Effective retail SEO strategies to help marketers optimise across complex consumer journeys and convert as much traffic as possible. Optimising a retail website for search is one of the most challenging things you can do in SEO. For one thing, you’re not only competing against other retailers but Google’s … Continue reading 5 Retail SEO Tips for Converting Traffic Into Customers

How to Scale Organic Traffic (Without Writing a Million Blog Posts)

Kevin Indig — January 16, 2020 In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. But the classic approach of researching new keywords then writing articles for those that match your domain strength doesn’t work for all sites. Take Quora, for example. It’s one of the largest social … Continue reading How to Scale Organic Traffic (Without Writing a Million Blog Posts)

3 Expert Secrets to Help Double Your Pinterest Traffic in 2020

Clair Kim — January 12, 2020 In 2020, Pinterest is growing, steadily gaining millions of users each month. Due to the common mindset of Pinterest users, this platform poses an incredible opportunity for brands, entrepreneurs, and influencers to reach a qualified target audience. While Instagram and Facebook are typically used for connection, events, and social … Continue reading 3 Expert Secrets to Help Double Your Pinterest Traffic in 2020

Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic

Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic by Laurie Sullivan  @lauriesullivan, January 7, 2020 Flipboard on Tuesday rolled out a native paid-content program introduced last year in beta that gives creators the opportunity to promote stories, expand audience development, and support affiliate and marketing efforts. “Think of it as … Continue reading Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic

Affiliate Traffic, App Use Decline During Holidays

Affiliate Traffic, App Use Decline During Holidays by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2019 The top 100 shopping sites saw an average of 147.3 million daily visits from August through October, according to recent data. Traffic rose by 22% in November — partly fueled by Black Friday, when traffic jumped 137% to 349 … Continue reading Affiliate Traffic, App Use Decline During Holidays