When you’re building a website, you need to promote it as well. And one of the best channels through which you can get traffic to your website is search engine optimization (SEO).
SEO has become very important because nearly 68% of all the online experiences begin from the search engines.
Nearly 93% of the global traffic comes from Google search, images, and maps.
So, if you’re not optimizing your website for the search engines, you’ll likely miss out on a huge chunk of website traffic.
While implementing SEO strategies is a great way to improve your SEO, you should also consider leveraging SEO tools to further bolster your SEO efforts.
But which ones should you use?
Let’s find out.
Best SEO Tools You Must Use
Here are the best SEO tools that you should use to develop killer content for your website:
When we’re talking about SEO tools, one of the most popular tools out there is SEMrush. This powerful tool comes packed with a host of features that you can leverage to improve your SEO.
It has a host of SEO tools that can help you with keyword research, backlink analytics, and more.
It also helps you get detailed insights into your competitors’ strategies. You can check your keyword gaps, backlink gaps, and even get a domain overview.
And that’s not all…
SEMrush also offers a content marketing toolkit that helps you find new content topics and optimize your content too.
The best part about this tool is that it offers a free version.
Image via SEMrush
Yet another popular SEO tool is Ahrefs. Like SEMrush, this tool also lets you get a detailed look into your competitors’ SEO strategies.
Ahrefs also helps you conduct a detailed technical audit of your website and is one of the finest tools for that. You can also use its Site Explorer tool to get a detailed look into your website’s keyword rankings.
Ahrefs also has a rank tracker that you can use to track your keyword rankings regularly. Additionally, it offers a keyword explorer as well through which you can conduct keyword research and find the most appropriate keywords for your website.
While Ahrefs used to be a completely paid tool earlier, they have come up with a free version recently as well.
Image via Ahrefs
3. Moz Pro
Moz Pro is an all-in-one SEO tool that offers features that are similar to SEMrush and Ahrefs. Through its keyword explorer, you can conduct keyword research to find target keywords.
It also provides a rank tracking tool that you can leverage to follow your keyword rankings accurately.
Additionally, Moz Pro has a crawling tool that digs through your website to find technical issues.
Lastly, it also helps you improve your on-page SEO through its custom suggestions.
Image via Moz Pro
4. Google PageSpeed Insights
Page loading speed has become an important part of SEO. In fact, it’s all set to become a powerful ranking parameter in 2021 with the introduction of Core Web Vitals.
No one likes to wait too long for the page to load. If your website takes a long time to load, it’s likely that visitors will bounce away from it.
In fact, a report by Deloitte found that even a 0.1-second improvement in page loading speed can increase your conversion rates by 8%.
To check your current page loading speed, you can use Google PageSpeed Insights. This tool will show you the current page loading score and also suggest changes that you can make to your page to boost the loading speed.
Image via Google PageSpeed Insights
5. Google Keyword Planner
One of the finest SEO tools out there is the Google Keyword Planner. This tool lets you conduct keyword research with ease.
And the best part? It’s free!
All you have to do is enter a website or a base keyword to start your keyword research. You can then select the country, language, and search networks to get detailed insights into the keyword.
The tool shows you the average monthly searches, competition, and the lowest and highest bids for the page.
Using this tool, you can also find article ideas. From the list of keywords that comes up in your search results, you can pick a few and create content around them.
Image via Google Keyword Planner
6. Google’s Rich Results Test
Schema has become a great way of getting greater visibility in the search engine results pages (SERPs). By leveraging various types of schema, you can improve your chances of getting listed on Google for different SERP features such as featured snippets, knowledge graphs, “people also ask,” and more.
Once you’ve implemented schema on your website, you need to verify if it’s been correctly done. For this, you can use the Rich Results Test.
This tool helps you find out if the schema of your page is eligible for rich results or not. It also points out some potential issues,, if any.
Image via Rich Results Test
7. Google Trends
Google Trends is often ignored when it comes to SEO, but it’s a great tool to discover new content topics.
It shows you the interest trend in each keyword over time and you can figure out if it’s worth creating content around a keyword or not.
Additionally, you can see which topics are currently trending and create content around those as well.
Image via Google Trends
SEO is one of the finest ways of getting traffic to your website. However, without the right set of SEO tools, it can be challenging to optimize your website well.
By leveraging tools like SEMrush, Ahrefs, and Moz Pro, you can get a detailed look into your website’s SEO.
You can fix your website’s speed using PageSpeed Insights while the Rich Results Test can help you understand your schema implementation.
Lastly, you can use Google Keyword Planner and Google Trends to find new topics to create content about.
Do you have any questions about the SEO tools mentioned above? If so, let me know in the comments and I’ll answer them.