Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation. By Constantine von Hoffman Published on May 20, 2026 More B2B buyers are turning to tools like ChatGPT and Gemini for quick answers, but many don’t trust what those tools tell them. According to research released … Continue reading B2B buyers trust AI less than marketers think
AI is already being used across your organization. Audit tools, set guardrails and reduce risk with a practical governance framework. By Constance Chen Published on April 3, 2026 Across every industry, AI governance is now a pressing challenge for C-suite executives and senior leaders. Some of the most common questions I’m hearing right … Continue reading Your AI governance gap is bigger than you think
March 30, 2026 There are more women in the workforce than men—again BY Pavithra Mohan For decades, there was a stubborn gender gap in employment, even as women grew more and more educated. Thirty-odd years ago, men still held 7 million more jobs—despite the fact that women were already earning college degrees at higher rates … Continue reading There are more women in the workforce than men—again
Walmart’s test shows AI-driven checkout may simplify buying, but it still converts far worse than traditional ecommerce experiences. By Danny Goodwin Published on March 20, 2026 Last updated on March 20, 2026 Walmart just ran a real-world test of agentic commerce, and the results weren’t encouraging. Purchases completed directly inside ChatGPT converted at roughly one-third … Continue reading Walmart says ChatGPT checkout converted 3x worse than its own website
March 06, 2026 More Americans than ever are tapping their 401(k)s for emergency cash BY Sarah Bregel Americans are seeking financial relief and, in some cases, are even desperate enough to go against conventional financial wisdom. A record number of Americans are turning to their retirement funds to cover emergency expenses. According to newly released data … Continue reading More Americans than ever are tapping their 401(k)s for emergency cash
February 28, 2026 3 affordable networking options that work better than LinkedIn BY Emily Guy Birken Networking as a solopreneur can feel impossible. LinkedIn is full of the sort of hustle-culture aficionados who think yoga at 4 a.m. is something to brag about and who want you to buy their online course. Joining a … Continue reading 3 affordable networking options that work better than LinkedIn
Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement. By Constantine von Hoffman , February 27, 2026 For marketing teams, AI is acceleration. For many customers, it’s a ride to someone else’s destination. Braze’s “Global Customer Engagement Review 2026” paints a picture … Continue reading AI is moving faster than customer trust
Your best marketing insights aren’t in a new tool. They’re already in your CRM, your CS notes and the systems your team stopped checking. By Stephanie Trovato February 19, 2026 Last quarter, a B2B SaaS marketing team ran a full content audit. They hired a strategist, surveyed customers and spent three months building a … Continue reading Your CRM knows more about your buyers than your personas do
Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured. By Danny Goodwin February 18, 2026 Traffic from AI chatbots converts at a higher rate than traffic from Google. That’s according to Airbnb CEO … Continue reading Airbnb says AI chatbot traffic converts better than Google
True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs. By Katie Templin February 9, 2026 Personalization is often treated like a data problem. Do you have enough attributes? Are your segments sophisticated enough? Is your tech stack capable of supporting it? While those questions … Continue reading Why context matters more than data in personalization
