Tag Archives: Than

Measuring return on content: It’s simpler (and more important) than you think

Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think →

3 Reasons Technical Skills Matter Less Than You Think

Effective Peeple

Michelle Delgado — November 9, 2018 Follow @clutch_co — November 9, 2018 Skitterphoto / Pixabay If you read enough articles about the future of work, you might start to picture a cross between Office Space and Westworld. Headlines would have us believe that before too long, the average cube farm will be staffed by robots … Continue reading 3 Reasons Technical Skills Matter Less Than You Think →

Rather Than Respond to Change, You Should Better Prepare for It

Change Management

Mark LaScola — November 8, 2018 Follow @MarkOTM — November 8, 2018 geralt / Pixabay Historically, organization change flowed top-down. Executive teams would set up new initiatives, then pass those on to managers and expect employees to follow the course. Understandably, this method was often fraught with obstacles. Today, that strategy is outdated because workforces … Continue reading Rather Than Respond to Change, You Should Better Prepare for It →

Why nothing matters more than your email’s subject line

Email Personalization

Here’s how to craft a subject line that gets your email opened and, even better, opens your customer’s mind to engagement. Len Shneyder on October 9, 2018 For nearly a decade, pundits have been talking about the decline of advertising in terms of impressions and clicks. If you’re looking around the room, don’t –I’m … Continue reading Why nothing matters more than your email’s subject line →

Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content

Snapchat Tools

The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. Amy Gesenhues on September 13, 2018 During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories … Continue reading Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content →

Why Your Video Content Workflow Matters More Than You Think

Video Content

Julia Farina — August 30, 2018 — August 30, 2018 There’s an infographic making waves right now in the LinkedIn community that illustrates the demand for a more connected, innovative, and adaptive workplace. Put simply, The Evolution of the Employee illustrates the needs of a new generational workforce. Driven by applications like Slack and Google … Continue reading Why Your Video Content Workflow Matters More Than You Think →

Why AI for PR may be different than AI for marketing

Artificial Intelligence

A PR exec sees an essential difference that will keep humans in the game. Barry Levine on July 30, 2018 Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign management once goals are set. If this trajectory keeps up, it’s possible that these campaigns will … Continue reading Why AI for PR may be different than AI for marketing →

Is third-party data targeting more effective than contextual targeting?

Data Driven Techniques

A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. Barry Levine on June 29, 2018 Can contextual ad targeting work as well as interest- or occupation-based targeting? That question has become very relevant these … Continue reading Is third-party data targeting more effective than contextual targeting? →

Google Reports Less Than 1% Of Websites Visited In 2017 Were Filled With Spam

Reports

Google Reports Less Than 1% Of Websites Visited In 2017 Were Filled With Spam by Laurie Sullivan @lauriesullivan, June 28, 2018 Google’s 2017 webspam report released Thursday shows that less than 1% of those searching on its engine landed on a spam-filled website, and the number of hacked websites fell by 80% compared with the … Continue reading Google Reports Less Than 1% Of Websites Visited In 2017 Were Filled With Spam →

Loyalty is more than marketing, it’s a mindset

Loyalty Programs

Contributor Evan Magliocca explains how retailers must approach customer loyalty — you’ve got to give it to get it. Evan Magliocca on June 25, 2018 Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In … Continue reading Loyalty is more than marketing, it’s a mindset →