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4 Search Trends That Make Your Google Listing More Important than Ever

Search Trends

Kristen McCormick December 5, 2020 You already know that having a presence on Google is a must—especially for local businesses. You may also know that there are three entities you can optimize to show up higher in Google’s search results: your website, your paid ads, and your Google business listing. What you may be less … Continue reading 4 Search Trends That Make Your Google Listing More Important than Ever →

Why Predictability is More Important than Speed in Agile Marketing

Marketing Tools

For newer agile marketing teams, it’s not all about racing to the finish line. Stacey Ackerman on December 4, 2020 Most people think agile is all about the race to the finish line and cranking out more and more work, but if you’re a newer agile marketing team you’ll want to focus more on predictability … Continue reading Why Predictability is More Important than Speed in Agile Marketing →

Why You Need to Focus on Discoverability Rather Than Awareness

Advertisement Industry

Laura Patterson October 9, 2020 You may recall the astonishing research shared by the Conference Executive Board a few years ago that revealed that in the world of B2B (business-to-business), over 60% of the sales decision-making process is done before the sale is made. Whether you agree with the statistic or not, it sparked an … Continue reading Why You Need to Focus on Discoverability Rather Than Awareness →

Why Companies Need to Prioritize the Mental Health Section of Their HR More Than Ever

Human Resources

Vinod Janapala September 17, 2020 The expression “mental health” is most often, in popular parlance, associated with the idea of mental disorders. However, like physical health, mental health refers to an overall state of well-being, not illness. In fact, mental health is more than the absence of disease. It is now increasingly recognized that people … Continue reading Why Companies Need to Prioritize the Mental Health Section of Their HR More Than Ever →

Why Now is More Important Than Ever to Measure Employee Satisfaction

Employee Satisfaction

Emily Carroll July 17, 2020 COVID-19 has presented its fair set of challenges to HR professionals and organization leaders everywhere. The basic needs of our employees have changed, seemingly overnight. For example, according to LinkedIn’s 2019 Workforce Learning Report, 94% of employees said that they would stay at a company longer if it simply invested … Continue reading Why Now is More Important Than Ever to Measure Employee Satisfaction →

U.S. Consumers Trust Brands More Than The Government

Branding Trends

U.S. Consumers Trust Brands More Than The Government by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2020 A U.S. survey reveals that challenges in 2020 — the COVID-19 pandemic and systemic racism — may lead to a lasting change in the way consumers interact with brands. Market research platform Suzy surveyed 1,000 U.S. consumers between June … Continue reading U.S. Consumers Trust Brands More Than The Government →

The Importance of Trust in the Workplace for Organizational Success, Now More than Ever

Trust Development

Sarah Deane — May 27, 2020 5 ways to foster a safe and trusted culture At EffectUX we have been helping our clients reimagine and pivot not just their customer experience, but also their employee experience. With everything that is happening, it’s a great time to really address what needs to be done to elevate … Continue reading The Importance of Trust in the Workplace for Organizational Success, Now More than Ever →

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