Tag Archives: Than

Ad fraud war wages on: More fraud to be stopped than successful in 2019

Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. Taylor Peterson on May 1, 2019    Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White … Continue reading Ad fraud war wages on: More fraud to be stopped than successful in 2019

8 Unusual Rewards Employees Appreciate More Than Raises

John Hall — March 17, 2019 Follow @JohnHallCOMO — March 17, 2019 Young job hoppers only jump ship when another company offers more money, right? Not exactly. According to a new infographic published by SCORE, four out of five employees appreciate better benefits — to a pay raise. That doesn’t mean top employees are content … Continue reading 8 Unusual Rewards Employees Appreciate More Than Raises

5 Ways to Grow Your Firm 5X Faster than Average

Kelly MicKey — February 3, 2019 — February 3, 2019 More than a decade ago, Hinge set out on a mission to understand what drives extraordinary growth in professional services. This has been no easy task. We’ve witnessed the professional services industry undergo tremendous change in that time. Buyer behavior has shifted dramatically, recruiting and … Continue reading 5 Ways to Grow Your Firm 5X Faster than Average

Measuring return on content: It’s simpler (and more important) than you think

Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think