Tag Archives: Than

Social media advertising projected to more than double by 2028

Popularity of social media is a certain thing in uncertain times. Constantine von Hoffman on April 18, 2022 The global social media advertising market is expected to reach $ 262 billion by 2028, up from $ 103 billion in 2020, according to a new report by Million Insights. This would give it a CAGR of … Continue reading Social media advertising projected to more than double by 2028 →

Women under 30 are earning more than men in these 16 cities

Women In Business

By Shalene Gupta April 04, 2022 On average women still earn 82% of what men make in America. However, young women under 30 are doing somewhat better. Across America they earn 93% of what their male counterparts make, and according to a new study from Pew Research Center, women under the age of … Continue reading Women under 30 are earning more than men in these 16 cities →

53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media

Podcasts Marketing

53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2022 Audio may prove itself as an influential performance media if it can directly attribute the message to the results, such as a purchase or the download of content like a digital song. I … Continue reading 53% Of Survey Participants Say Radio, Podcast Ads Are More Relevant Than Other Media →

Digital audio and video ad spending increased more than 50% last year

Advertisement Industry

Final numbers from 2021 show digital channels are up despite measurement challenges and regulations. Chris Wood on April 12, 2022 Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the … Continue reading Digital audio and video ad spending increased more than 50% last year →

Consumers Find Things To Do Offline, Rather Than On Social Media

Social Media

Consumers Find Things To Do Offline, Rather Than On Social Media by Laurie Sullivan @lauriesullivan, April 7, 2022 Consumers are shifting toward more intentional online behavior — moving from social platforms and toward editorial sites such as news and lifestyle websites, mainly because the content is more positively perceived. Some plan to spend their time offline. … Continue reading Consumers Find Things To Do Offline, Rather Than On Social Media →

How many workers earn less than $15 an hour in your state? These maps will tell you

Employee Wages

By Clint Rainey March 22, 2022 Roughly one-third of the U.S. workforce—52 million people—earn less than $15 an hour, according to a new report from anti-poverty advocacy group Oxfam America. And these workers, whose annual pay comes to less than $31,200 a year, are disproportionately not white men, the group found. “Women and people … Continue reading How many workers earn less than $15 an hour in your state? These maps will tell you →

The B2B sales process is more effective now than pre-COVID

B2B Engagement

Explaining the value propositions, use cases and benefits of marketing software and services don’t require a face-to-face interaction. Chris Elwell on March 21, 2022 Congratulations to all you B2B sales and marketing warriors! You’ve made lemonade from COVID lemons by dramatically improving efficiency of your sales process during the pandemic. Three-quarters of B2B sellers say … Continue reading The B2B sales process is more effective now than pre-COVID →

App users visit brick and mortar 41% more often than non-users

Brick-and-Mortar Business

Customers like apps once they start using them but awareness remains very low. Constantine von Hoffman on March 8, 2022 What does a customer using your app get you? About 41% more visits per year, compared to those who don’t. That’s according to a new study from mobile marketing platform InMobi which examined actual consumer … Continue reading App users visit brick and mortar 41% more often than non-users →

Organic Is More Valuable Than Paid Search, Per Study

SEO Metrics

Organic Is More Valuable Than Paid Search, Per Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 19, 2022 Terakeet has released data from its latest study examining the value of organic search as a driver of revenue and insights. The report compares the impact of organic search to paid search, as well as other marketing … Continue reading Organic Is More Valuable Than Paid Search, Per Study →

5 Reasons Why SEO is More Important Than Ever

SEO Tools

Jock Breitwieser January 12, 2022 The COVID-19 pandemic changed people’s lives around the world. Socialization and shopping activities shifted online by implementing lockdowns and physical distancing measures. For many businesses, the change to increasingly remote and digital work might be how their business is conducted way into the future. Therefore, now is the right time … Continue reading 5 Reasons Why SEO is More Important Than Ever →