William Harris — May 20, 2019 Follow @wmharris101 — May 20, 2019 E-commerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each quarter. In the e-commerce world, a big part of driving sales and revenue each month has to involve targeting new customers and convincing … Continue reading How to Drive More Repeat Purchases Than Ever Before
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Ad fraud war wages on: More fraud to be stopped than successful in 2019
Report from the Association of National Advertisers and White Ops says safety measures are working to mitigate ad fraud. Taylor Peterson on May 1, 2019 Financial losses from ad fraud are finally hitting a slowdown, according to a report released Monday by the Association of National Advertisers (ANA) in collaboration with cybersecurity company White … Continue reading Ad fraud war wages on: More fraud to be stopped than successful in 2019
Marketing is more than KPIs, it’s service
We must better serve customers by delivering value rather than blast people and hope there’s a segment of people who want what we’re blasting. Ryan Phelan on April 4, 2019 As long as I have been in marketing and email (and that’s a long, long time), the mantra most thought leaders have repeated is: “Think … Continue reading Marketing is more than KPIs, it’s service
Does Your Business Have More Than One Ideal Customer?
Betsy Kent — March 26, 2019 Follow @bevisible — March 26, 2019 Many people tell me they experience a rush of FOMO when they try to identify their ideal customer. FOMO (Fear of Missing Out) is one of the big reasons people get stuck when they try to identify their ideal customer. They say, “If … Continue reading Does Your Business Have More Than One Ideal Customer?
8 Unusual Rewards Employees Appreciate More Than Raises
John Hall — March 17, 2019 Follow @JohnHallCOMO — March 17, 2019 Young job hoppers only jump ship when another company offers more money, right? Not exactly. According to a new infographic published by SCORE, four out of five employees appreciate better benefits — to a pay raise. That doesn’t mean top employees are content … Continue reading 8 Unusual Rewards Employees Appreciate More Than Raises
Morale is More Than Fun
Paul Oestreicher — March 5, 2019 Follow @pauloestreicher — March 5, 2019 rawpixel / Pixabay If I read one more article about how to boost morale in the workplace simply by saying nice things to co-workers and subordinates, I might say something decidedly not nice. The message and the tone – what you say and … Continue reading Morale is More Than Fun
Nothing Sells Better than Enthusiasm in the Job Interview
Ines Temple — February 4, 2019 Follow @inestemple — February 4, 2019 Job seekers are often surprised when they don’t receive a job offer after an interview. They wonder, “Why wasn’t I selected? What went wrong?” But imagine this scenario: I want to work in your company, but in my interview with you, I sit … Continue reading Nothing Sells Better than Enthusiasm in the Job Interview
5 Ways to Grow Your Firm 5X Faster than Average
Kelly MicKey — February 3, 2019 — February 3, 2019 More than a decade ago, Hinge set out on a mission to understand what drives extraordinary growth in professional services. This has been no easy task. We’ve witnessed the professional services industry undergo tremendous change in that time. Buyer behavior has shifted dramatically, recruiting and … Continue reading 5 Ways to Grow Your Firm 5X Faster than Average
Measuring return on content: It’s simpler (and more important) than you think
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think
3 Reasons Technical Skills Matter Less Than You Think
Michelle Delgado — November 9, 2018 Follow @clutch_co — November 9, 2018 Skitterphoto / Pixabay If you read enough articles about the future of work, you might start to picture a cross between Office Space and Westworld. Headlines would have us believe that before too long, the average cube farm will be staffed by robots … Continue reading 3 Reasons Technical Skills Matter Less Than You Think
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