Tag Archives: Smart

Smart Shopping, Local Campaigns Will Transition To Performance Max

Smart Shopping, Local Campaigns Will Transition To Performance Max by Laurie Sullivan  @lauriesullivan, January 27, 2022 Ready or not, Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max, which the company announced in November 2021. Smart Shopping campaigns will automatically upgrade in July, and Local campaigns will upgrade in August. … Continue reading Smart Shopping, Local Campaigns Will Transition To Performance Max

4 Smart Hacks for Video Marketing to Win More Business

Mile Živkovic December 17, 2021 If there’s one thing all marketers can agree on, it’s that content is king. While blogging has been an industry staple, more and more marketers are turning to video. Video is more accessible than ever and it is an excellent tool for storytelling and engaging with your audience. Therefore, it’s … Continue reading 4 Smart Hacks for Video Marketing to Win More Business

5 Bad Investments Even Smart People Make

Devin Partida November 4, 2021 When people read about failed investments, a common misconception is that the victims must not have thought things through carefully enough or made other “stupid” decisions. Unfortunately, however, intelligent people can fall into the trap of investment and money-making opportunities that are not expected and could even evolve into total … Continue reading 5 Bad Investments Even Smart People Make

7 Smart Ways to Protect Your Family’s Financial Future

Peter Daisyme October 17, 2021 Anytime money accumulates, risk and uncertainty also enter the picture. Thankfully, as the leader of your family, you can make certain proactive decisions to guard your financial future and safeguard against serious threats. The sooner you put them into practice, the better. Adopting a Long-Term Financial View Money is often … Continue reading 7 Smart Ways to Protect Your Family’s Financial Future

How to Drive Online Conversions With Smart Shopping Campaigns

Nicole Blanckenberg August 16, 2021 One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first incorporated Smart Shopping into their overall marketing plan. Other retailers have seen around 60%+ increases … Continue reading How to Drive Online Conversions With Smart Shopping Campaigns

2 Smart Strategies to Generate Leads on Facebook in iOS 14

Brett McHale July 30, 2021 iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain verification and aggregated event management, your average Facebook advertiser will certainly feel lost in the new iteration of the advertising platform. I’ve even seen experienced marketers scratching their heads as … Continue reading 2 Smart Strategies to Generate Leads on Facebook in iOS 14