Tag Archives: Smart

Cut your 2025 tax bill with these 4 smart moves

February 13, 2026 Cut your 2025 tax bill with these 4 smart moves

How smart B2B teams use video to win deals before they start

86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. By Purna Virji February 6, 2026 There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that … Continue reading How smart B2B teams use video to win deals before they start →

How smart leaders use marketing metrics to navigate uncertainty

Leadership Skills

Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. By Kathleen Schaub , January 29, 2026 Imagine a world where the day when executives review marketing dashboards isn’t fraught with tension. Where deviations from planned results don’t mean failure — either failure … Continue reading How smart leaders use marketing metrics to navigate uncertainty →

Smart marketers set the rules before AI makes the calls

Marketing AI

Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control. By Mike Ruff , January 27, 2026 With all the hype around AI, it should be no surprise that I’ve run into many less tech-savvy marketing team members who think AI does everything now. However, there … Continue reading Smart marketers set the rules before AI makes the calls →

In a season of giving, smart leaders are giving forward

Leadership Skills

December 11, 2025 In a season of giving, smart leaders are giving forward span>span]:whitespace-nowrap”> Year-end giving can be a moment of reflection, but for businesses and philanthropy alike, it should also include looking forward and asking the question, what’s next? One throughline from this past year is uncertainty. Uncertainty has rewritten how we work, live, … Continue reading In a season of giving, smart leaders are giving forward →

AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.

AI Tools

Marketers are learning that without strategy, generative AI can make them less creative — not more productive. Kath Pay on October 8, 2025 Generative AI is having a moment, but it’s not one its most enthusiastic promoters want to talk about. AI platforms have entered the “Trough of Disillusion,” Gartner’s term for the inevitable … Continue reading AI can scale your brilliance — or your mediocrity. Here’s how to stay smart. →

This smart streaming clock is the perfect Netflix companion

Streaming Services

September 13, 2025 This smart streaming clock is the perfect Netflix companion BY Jared Newman A lot of the Cool Tools we feature here are about maximizing productivity, but this week, let’s focus instead on a way to budget your precious downtime. As someone who ?watches the streaming TV space closely?, I’m well aware of how … Continue reading This smart streaming clock is the perfect Netflix companion →

Working for yourself is not a risky bet—it’s a smart one

Entrepreneurship

August 25, 2025 Working for yourself is not a risky bet—it’s a smart one BY Tomer London Over the last decade, the workplace has been defined by big headlines: mass layoffs, the rise of remote work, and the promise (or threat) of AI. But beneath the noise, a quieter revolution has been underway. Millions of people … Continue reading Working for yourself is not a risky bet—it’s a smart one →

An honest guide to smart martech modernization (DD)

Martech-MarketingGuide

Stop apologizing for your “outdated” stack. While competitors chase shiny new tools, you can build something lean, effective and profitable. Gene De Libero on July 8, 2025 The pressure to modernize your marketing technology stack is real. Your competitors seem to be running circles around you with sophisticated automation, your CEO keeps asking why … Continue reading An honest guide to smart martech modernization (DD) →

How smart leaders balance urgency with curiosity

Leadership Skills

June 14, 2025 How smart leaders balance urgency with curiosity BY Natalie Nixon and Jeff Wetzler Modern business operates under a dangerous paradox. The same forces that make curiosity essential—rapid change, complexity, and uncertainty—are the ones that systematically suppress it. While organizations desperately need the innovation and adaptability that come from asking better questions, the relentless pressure … Continue reading How smart leaders balance urgency with curiosity →