Nicole Blanckenberg August 16, 2021 One of Google’s newest campaign subtypes, Smart Shopping, is fast becoming one of the best eCommerce campaign types for driving sales. Some online retailers reported an almost 80% increase in online conversions when they first incorporated Smart Shopping into their overall marketing plan. Other retailers have seen around 60%+ increases … Continue reading How to Drive Online Conversions With Smart Shopping Campaigns
Brett McHale July 30, 2021 iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain verification and aggregated event management, your average Facebook advertiser will certainly feel lost in the new iteration of the advertising platform. I’ve even seen experienced marketers scratching their heads as … Continue reading 2 Smart Strategies to Generate Leads on Facebook in iOS 14
Callum Coard July 11, 2021 We take a look at some of the most common Smart Shopping problems, including low impressions, inconsistent traffic levels, poor-performing products, seasonal products underperforming at key moments, low conversions from remarketing ads, and Smart Shopping underperforming against your standard Shopping campaigns. Smart Shopping takes the campaign management headaches out of … Continue reading How to Solve Common Smart Shopping Problems
Irina Weber July 4, 2021 How do you stay on top of your social marketing tasks? From creating and scheduling content to analytics, it can be difficult to imagine how many jobs social media marketers have to complete every day. If you want to level up your social media marketing game, you need to invest … Continue reading 10 Smart Tools for Social Media Marketing in 2021
Karen Repoli June 24, 2021 I get it. You’re a solo-preneur. (so am I!) You’re proud of the fact that you’ve bootstrapped your business from the ground up, tackling every task that comes your way. You built your first website, dove in and learned how to edit and upload videos to YouTube, figured out how … Continue reading 3 Smart Business Investments You’re Probably Not Making
Daglar Cizmeci May 24, 2021 Scaling a business can be both an exciting and challenging opportunity for business owners. Branching out towards new horizons can help to secure your long term growth and move the company to the next level, but there are also great challenges surrounding the funding of such ambitious ventures and the … Continue reading Scaling Smart: How to Keep Your Business Steady When Expanding
Gleb Tsipursky May 4, 2021 When a threat seems clear to you, it’s hard to believe others will deny it. Yet smart people deny serious risks, even obvious ones, all the time. A case in point example comes from my experience helping a mid-size regional insurance company conduct a strategic pivot to thrive in the … Continue reading Why Do Smart People Deny Serious Risks? (And What to Do About It)
Nicholas Shaw April 23, 2021 Technology is rapidly improving every aspect of our lives. Technology adds convenience to the lives of consumers, resulting in new challenges for retailers. Many retailers have moved business online due to customer behavior trends and global circumstances. 2020 saw a 13.9% increase in online retail in the US alone. With … Continue reading What Will Smart Warehouses Mean for Retailers?
Melanie Green March 11, 2021 A SMART goal is simply a specific, measurable, attainable, relevant, and time-based goal. Goal setting is an integral part for organizational success. Unfortunately, most businesses do not know where to begin when it comes to properly setting and identifying expectations with regard to their employees. This is unfortunate because proper … Continue reading What Is a SMART Goal?
Jared Atchison March 10, 2021 If you’re like most of us, you’ve spent countless hours researching your target audience and writing blog posts that resonate with their interests and pain points. We put so much focus on our content because the posts we write help our business shine like a beacon in markets that are … Continue reading 4 Smart Ways to Promote Your Blog to a New Audience