Tag Archives: Rules

New Rules, Tools For Managing Information In The Digital Age

New Rules, Tools For Managing Information In The Digital Age, Part III by Peter Friedman , Op-Ed Contributor, August 8, 2018 Whether driven by Facebook itself or government, clamp-down regulation isn’t the answer, as it tends to have negative unintended consequences. For example, in a well-intended effort to protect privacy, Facebook has now restricted companies … Continue reading New Rules, Tools For Managing Information In The Digital Age

California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules

California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules by Laurie Sullivan  @lauriesullivan, April 6, 2018 The General Data Protection Regulation (GDPR) set to go into effect at the end of May continues to have a sweeping influence throughout the world — not only in Europe with retailers, search engines and publishers, but also in California. The California Consumer Privacy … Continue reading California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules

AdWords Changes Rules for Resellers; Here Are The Pros, Cons

AdWords Changes Rules for Resellers; Here Are The Pros, Cons by Brett Goldberg , Columnist, March 19, 2018 Google recently adjusted the rules for resellers who are advertising on AdWords, and the ticketing industry is quickly trying to adjust. Resellers are scrambling to meet these new certifications because AdWords is crucial for revenue.  Improving Transparency and … Continue reading AdWords Changes Rules for Resellers; Here Are The Pros, Cons

Finding it Hard to Translate Your Value? When it Comes to Resumes + LinkedIn, Follow These 3 Storytelling Rules

Virginia Franco — December 8, 2017 Follow @VAFrancoResumes — December 8, 2017 illustrade / Pixabay When it comes to preparing career marketing materials, from resumes to LinkedIn profiles, my goal is to always ensure the reader can connect the dots and answer the decision maker’s key question: “How can he/she help me?”As the owner of … Continue reading Finding it Hard to Translate Your Value? When it Comes to Resumes + LinkedIn, Follow These 3 Storytelling Rules

How New Digital Advertising Rules Are Affecting Your Brand

Alice Williams — October 25, 2017 — October 25, 2017 You need to get to know the new digital advertising rules NOW. Consumer buying habits are changing dramatically. Companies that focus on traditional advertising efforts need to shift their focus to the digital sphere. Today, the most successful ad campaigns are rooted in digital marketing. … Continue reading How New Digital Advertising Rules Are Affecting Your Brand