Tag Archives: Impact

5 Ways to Survive the Financial Impact of COVID-19

Bamidele Onibalusi July 2, 2020 stevepb / Pixabay The economic and financial impact of the COVID-19 pandemic has been undoubtedly significant, but most news headlines tend to focus on the stock market and financial health of corporations rather than that of individuals. Despite the U.S. government introducing the largest stimulus package in U.S. history to … Continue reading 5 Ways to Survive the Financial Impact of COVID-19

The need for (mobile) speed: Small improvements have a big conversion impact

A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds. Greg Sterling on June 24, 2020 Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. … Continue reading The need for (mobile) speed: Small improvements have a big conversion impact

Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact

Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2020 In a push to help businesses as they re-open, Yelp says it will continue to build out its COVID-19 Section to help businesses that were temporarily shut down during the COVID-19 pandemic. Since March 1, … Continue reading Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact

How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook

Activism, Current Events, Blackout Tuesday Impacts Ad Spend On Facebook by Laurie Sullivan  @lauriesullivan, June 4, 2020 Many marketers and U.S. consumers are closing their wallets in disgust in the wake of the murder of George Floyd as well as Ahmaud Arbery, Tony McDade, Breonna Taylor and other black men and women. Tinuiti analysis shows that … Continue reading How Activism, Current Events, Blackout Tuesday Impact Ad Spend On Facebook

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy by Laurie Sullivan  @lauriesullivan, April 8, 2020 In its first awareness campaign, Cloudera, an enterprise data cloud company, ran an OOH campaign in the Americas from September 2019 through January 2020, focusing on a new product called Cloudera Data Platform. The strategy tapped search, paid … Continue reading Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy

The Impact of Coronavirus on Visitation Patterns and How Brands Can Get Creative

Liz Weinsten — April 2, 2020 Understanding the Effects and Finding the Light in Dark Times The impact of COVID-19 (Coronavirus) has run rampant, affecting just about every industry not to mention the worldwide economy and humankind. The way brands market and sell their products, let alone conduct their business, has changed rapidly in a … Continue reading The Impact of Coronavirus on Visitation Patterns and How Brands Can Get Creative

Small agencies brace for impact, but say remote work isn’t slowing them down

Many expect client budget and project changes will have a negative effect on their businesses. Ginny Marvin on March 26, 2020 Small agency leaders are feeling skeptical about the near-term even as they express confidence in their teams’ ability to work remotely amid the coronavirus outbreak. That’s according to a survey of 250 predominantly small … Continue reading Small agencies brace for impact, but say remote work isn’t slowing them down

How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020

Arik Hanson — March 9, 2020 Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to … Continue reading How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020