Tag Archives: Impact

How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Career Evolution

Spend a few minutes to help us all understand what the past year meant for marketers and their careers. Mike Pastore on November 28, 2023 If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way … Continue reading How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey →

Maximizing impact: Marketing resource allocation in lean times

Marketing Tools

When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities. Amy Strickland on November 21, 2023 As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But … Continue reading Maximizing impact: Marketing resource allocation in lean times →

Economic Impact On Performance

Economy Trends

Economic Impact On Performance by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2023 A disconnect between consumer sentiment and behavior has driven the economy, purchases and searches for years, but all that could be over. Americans cut retail spending in October for the first time since March as interest rates reached a 22-year high. Retail sales fell 0.1% in October … Continue reading Economic Impact On Performance →

How reducing your carbon footprint can save you money and increase ad impact

Carbon Footprint

Crimtan’s CTO explains what you can do to improve your marketing’s efficiency while also aiding in the fight against climate change. Constantine von Hoffman on November 7, 2023  I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed … Continue reading How reducing your carbon footprint can save you money and increase ad impact →

How the Hollywood writer’s strike will impact the wider world of work

Hollywood

  By Christy Hoffman October 03, 2023 It took 148 days to change the world of work. That’s how long Hollywood writers were on strike before reaching a tentative agreement with the Alliance of Motion Picture and Television Producers (AMPTP) that, if adopted, will not only transform Hollywood, but will ripple across workplaces everywhere. While many aspects … Continue reading How the Hollywood writer’s strike will impact the wider world of work →

Kraft Singles American cheese recall: plastic choking fears impact 84,000 cases of wrapped slices

Food Industry

  By Michael Grothaus September 20, 2023 Kraft Heinz has announced the recall of some products containing individually wrapped Kraft Singles American processed cheese slices. The recall comes after it was determined that the cheese slices may see plastic stuck to them after being unwrapped. Here’s what you need to know. What’s happened? Kraft Heinz … Continue reading Kraft Singles American cheese recall: plastic choking fears impact 84,000 cases of wrapped slices →

The Impact Of Xandr’s Political Ad Ban: Mostly Symbolic

Politics By Technology

The Impact Of Xandr’s Political Ad Ban: Mostly Symbolic by Joe Mandese  @mp_joemandese, August 4, 2023 I had an interesting conversation with digital political media-buying expert Grace Briscoe on the impact of Xandr’s decision to ban political advertisers from its platform, and the bottom line is depending on how far the Microsoft digital advertising unit … Continue reading The Impact Of Xandr’s Political Ad Ban: Mostly Symbolic →

Generative AI’s Positive and Negative Impact on In-House Legal Teams

Generative AI

Generative AI’s Positive and Negative Impact on In-House Legal Teams Nate Nead / Jul 24, 2023   Generative Artificial Intelligence (AI) has become increasingly relevant in various industries such as banking, healthcare, and retail. When these AI capabilities are applied to the legal services domain, it opens up avenues for streamlining mundane tasks and tackling … Continue reading Generative AI’s Positive and Negative Impact on In-House Legal Teams →

How Regulatory Requirements Impact Software Development in 2023

Software Development

How Regulatory Requirements Impact Software Development in 2023 Dilyan Dimitrov / Jul 11, 2023   The world of tech regulation is ever-changing as new technologies, guidelines, and reporting requirements arise. If you’re developing software in such a rapidly evolving landscape, you’ll have an increasing number of challenges to overcome. With new regulations set to go … Continue reading How Regulatory Requirements Impact Software Development in 2023 →

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