Noa Eshed January 6, 2021 Improving on this subject is something we are constantly trying to do. Many times b2b clients reach out and want to build a solid presence on social. But here’s the harsh truth – building a community around a brand is almost impossible. However, positioning personas within the company, and leveraging … Continue reading How We Generate Engagement and Impact on LinkedIn for B2B Companies
Ioana Dulcu November 13, 2020 Over the past few years, one trend stands above the rest in the world of marketing and advertising: artificial intelligence (AI). Learn why this leading-edge tool can give your company a leg up on your competition in email marketing and programmatic email advertising. Table of Contents: Why Is Artificial Intelligence … Continue reading How Does AI Impact Email Marketing and Programmatic Email Advertising?
Rebecca Howard November 3, 2020 COVID-19 came in like an absolute wrecking ball this year and has permanently changed the world as we know it. Our personal and professional lives have been flipped upside down, and nearly every industry around the planet has been impacted. Even the digital world isn’t safe from the ripple effect … Continue reading Impact of COVID-19 on Search
Global upheavals in the supply chain have implications for brands and marketers. Kim Davis on October 22, 2020 at 12:45 pm “One thing people don’t really talk about or understand is that logistics is a huge part of the customer experience, which is a huge part of today’s marketing. Everything in marketing today is so … Continue reading How changes in logistics and the supply chain will impact customer experience
Subhankar Pattanayak October 13, 2020 “You can’t improve on it unless you measure it”. This holds for the social media effort of your organization. Social Media can be categorized into 3 types of media – Owned media, Earned media, and Paid media. Owned media is the one where the brand operates its media – social … Continue reading How to Leverage Social Media Metrics for Maximum Impact
How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now by Laurie Sullivan @lauriesullivan, September 10, 2020 Location ad company GroundTruth just released research on ecommerce conversion rates and for the first time agreed to share data on how in-store visits impact the overall online and offline purchase cycle, sharing recent data on what … Continue reading How In-Store Visits Impact Online, Offline Purchase Cycle — Even Now
Sandra Wrobel-Konior August 15, 2020 The last few months have brought challenging times to all industries. COVID-19 has sped up the shift in payments as many companies move to digital to survive. Payment platforms need to respond to demand. Many companies had two options for facing the crisis: close the business down or adjust rapidly. … Continue reading COVID-19’s Impact on the Online Payment Industry
Jonathan Fries August 13, 2020 The new normal of remote work is here. While the option to work from home was available at many organizations before the COVID-19 pandemic hit, this way of working has become a forced reality in certain industries. Lockdown restrictions are starting to ease up, but many companies are still enforcing … Continue reading Impact of Remote Work on DevOps and Development
Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact by Laurie Sullivan @lauriesullivan, July 27, 2020 Gartner released its first Hype Cycle for Digital Advertising 2020 report Monday that lists five technologies analysts expect will have the greatest impact on marketers’ ability to respond and adapt to emerging trends. The technologies most … Continue reading Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact
Tanvir Zafar July 20, 2020 Technology has completely revolutionized everything. Traditional industries have had to hop onto the trend or be left behind. The Fintech industry is one such industry that has quickly adapted in its operations in recent years. ‘Fintech’, simply put, is financial technology and refers to any business that uses technology to … Continue reading Impact of the Covid-19 Pandemic on the Fintech Industry
