July 05, 2026 3 metrics to help you measure AI’s impact BY Richard Paik and Alfred Sanders Artificial intelligence in software development has moved rapidly from experimentation to enterprise-wide deployment. Coding assistants, automated documentation, AI-powered testing, and intelligent development tools are now embedded in the daily workflows of many engineering teams. At the same time, organizations are … Continue reading 3 metrics to help you measure AI’s impact
Programmatic Shift: Impact Of Agentic Media Buying by Laurie Sullivan , Staff Writer, July 2, 2026 Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill-rate monetization metrics. Unlike traditional media buying that often spans broader types of inventory and audience segments, … Continue reading Programmatic Shift: Impact Of Agentic Media Buying
June 16, 2026 Meet 6 academic projects showing promise to make real impact BY Louise Imber Colleges and universities are at the forefront of innovative design. Collaborations linking students, professors, and groundbreaking technology bring seemingly impossible ideas to life. These schools are not only making rapid advances in sustainability, design, and healthcare but are pioneering spaces … Continue reading Meet 6 academic projects showing promise to make real impact
April 29, 2026 MacKenzie Scott says we underestimate the impact of small acts of kindness. Science agrees BY Inc. Whatever you think about the charitable gifts of MacKenzie Scott, no one would describe them as small. The novelist and philanthropist gave away $ 7 billion in 2025. That’s more than her ex-husband Amazon founder Jeff Bezos has given away in … Continue reading MacKenzie Scott says we underestimate the impact of small acts of kindness. Science agrees
The entry-level hiring gap is widening as AI automates foundational tasks. How can leaders bridge the talent divide and protect the marketing pipeline? By Milton Hwang Published on April 16, 2026 A troubling trend is developing involving AI and early-career marketers, and I’m not the only one noticing it. Leading voices like Paul … Continue reading AI’s impact on early-career marketers is reaching a crisis point
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount. By Constantine von Hoffman Published on April 1, 2026 Forty-two percent of marketers say their budgets increased because of AI, and a third say it is also driving a significant rise in headcount, according to a new survey … Continue reading The real impact of AI on budgets, stacks and teams
Nearly 80% Of Businesses Struggle To Measure AI Search Impact by Laurie Sullivan , Staff Writer, March 26, 2026 Twenty-six percent of companies received more than half their traffic from AI search in 2025 — and 49% expect to reach that mark by late 2026, according to findings released today. AI Search as a percentage … Continue reading Nearly 80% Of Businesses Struggle To Measure AI Search Impact
March 25, 2026 Modern social impact conferences need a new playbook BY Muneer Panjwani Recently, Angela Parker, cofounder and CEO of Realized Worth, posed a sharp question on LinkedIn: What is the point of a conference anyway? For years, the standard CSR conference playbook was built around a familiar formula: strong production, polished panels, practical … Continue reading Modern social impact conferences need a new playbook
AI is eliminating the either/or of qualitative depth and quantitative scale, giving marketers a new way to understand people and performance at once. By Chris Robson , January 26, 2026 Marketing has long worked on the assumption that there are two paths to understand people and markets — often described as “nuance … Continue reading You no longer have to choose between insight and impac
Seneca Nation drives nearly $2B impact on Western New York economy Sophie Atkinson The Seneca Nation has an economic impact of nearly $ 2 billion on the economy in Western New York, according to an independent report. The leaders from the Nation, which is a sovereign Native Nation, met with state and … Continue reading Seneca Nation drives nearly $2B impact on Western New York economy
