The Impact of Traveling on Business Johnson Ayodele / 28 Mar 2023 Technology has long evolved in every aspect of life, whether at work, school, or home. Its advancement has impacted many industries, such as finance, healthcare, security, and others just to mention a few. In due time, technology also evolved in the travel … Continue reading The Impact of Traveling on Business
Merkle Analyzes Impact Of Generative Artificial Intelligence On Search by Laurie Sullivan @lauriesullivan, February 17, 2023 Search-engine users will expect the answer first as more integrate artificial intelligence (AI) and large language models into platforms. That will become the biggest change to consumer behavior, according to Matthew Mierzejewski, senior vice president of the Search and Performance Marketing Lab at Merkle. … Continue reading Merkle Analyzes Impact Of Generative Artificial Intelligence On Search
The Impact of AI as Companies Address the Skilled Labor Shortage Daniel Williams / 06 Feb 2023 Due to a combination of Baby Boomer retirements and a declining birthrate leading to smaller subsequent generations like Gen Z — employment firms predict that the talent shortage we’re experiencing now is likely to last for years to come. … Continue reading The Impact of AI as Companies Address the Skilled Labor Shortage
By Vanessa Matsis-McCready and Mariko Paul January 06, 2023 On Thursday, The Federal Trade Commission (FTC) announced a new proposal to ban employers from utilizing noncompete clauses. Noncompete clauses have historically hindered upward mobility for low-wage earners by preventing them from changing employers. This dynamic has kept wages low for everyone and hindered competition, according … Continue reading How banning noncompete clauses will impact workers, according to lawyers
Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing by Ray Schultz , January 5, 2023 Retailers using Meta’s Instagram and Facebook platforms will now have access to a tool from IRI that provides brand and product sales results. The solution, Ansa, is an IRI-powered SaaS platform designed to measure shopper marketing. Its … Continue reading Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing
Measuring impact is a common challenge in marketing operations. Here’s how to overcome this hurdle, according to marketing ops experts. Lindsay DiLemmo on October 26, 2022 Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that … Continue reading 4 reasons why it’s hard to prove impact in marketing ops
How Job Hopping Can Impact Your Investment Strategy Deanna Ritchie / 02 Sep 2022 Americans are shifting jobs faster than ever before. According to the Harvard Business Review, the average monthly quit rate has been on the rise since 2009, a trend that came to a head with the “Great Resignation” of 2021. This … Continue reading How Job Hopping Can Impact Your Investment Strategy
Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy. Ken Zachmann on September 6, 2022 It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple … Continue reading 4 tips to navigate the advertising impact of iOS privacy changes
Brand loyalty is out, retail loyalty is in — if there’s a deal. Constantine von Hoffman on August 31, 2022 It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers … Continue reading What will have the biggest impact on consumer holiday shopping?
DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path by Laurie Sullivan @lauriesullivan, August 10, 2022 DISQO has publicly released a product that measures the full incremental impact of cross-platform advertising campaigns on marketing funnels.Dana Cohen, vice president of analytics at Havas Media Group, has worked with DISQO, a customer intelligence platform, for … Continue reading DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path
