Tag Archives: Impact

Merkle Analyzes Impact Of Generative Artificial Intelligence On Search

Merkle Analyzes Impact Of Generative Artificial Intelligence On Search by Laurie Sullivan  @lauriesullivan, February 17, 2023 Search-engine users will expect the answer first as more integrate artificial intelligence (AI) and large language models into platforms. That will become the biggest change to consumer behavior, according to Matthew Mierzejewski, senior vice president of the Search and Performance Marketing Lab at Merkle. … Continue reading Merkle Analyzes Impact Of Generative Artificial Intelligence On Search

The Impact of AI as Companies Address the Skilled Labor Shortage

The Impact of AI as Companies Address the Skilled Labor Shortage Daniel Williams / 06 Feb 2023   Due to a combination of Baby Boomer retirements and a declining birthrate leading to smaller subsequent generations like Gen Z — employment firms predict that the talent shortage we’re experiencing now is likely to last for years to come. … Continue reading The Impact of AI as Companies Address the Skilled Labor Shortage

How banning noncompete clauses will impact workers, according to lawyers

By Vanessa Matsis-McCready and Mariko Paul January 06, 2023 On Thursday, The Federal Trade Commission (FTC) announced a new proposal to ban employers from utilizing noncompete clauses.  Noncompete clauses have historically hindered upward mobility for low-wage earners by preventing them from changing employers. This dynamic has kept wages low for everyone and hindered competition, according … Continue reading How banning noncompete clauses will impact workers, according to lawyers

Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing

Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing by Ray Schultz , January 5, 2023 Retailers using Meta’s Instagram and Facebook platforms will now have access to a tool from IRI that provides brand and product sales results. The solution, Ansa, is an IRI-powered SaaS platform designed to measure shopper marketing. Its … Continue reading Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing

4 reasons why it’s hard to prove impact in marketing ops

Measuring impact is a common challenge in marketing operations. Here’s how to overcome this hurdle, according to marketing ops experts.  Lindsay DiLemmo on October 26, 2022 Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that … Continue reading 4 reasons why it’s hard to prove impact in marketing ops

4 tips to navigate the advertising impact of iOS privacy changes

Despite the restrictions, targeting iOS users is still crucial for marketers. Here are four tips to help pivot your advertising strategy. Ken Zachmann on September 6, 2022 It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple … Continue reading 4 tips to navigate the advertising impact of iOS privacy changes

DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path

DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path by Laurie Sullivan  @lauriesullivan, August 10, 2022 DISQO has publicly released a product that measures the full incremental impact of cross-platform advertising campaigns on marketing funnels.Dana Cohen, vice president of analytics at Havas Media Group, has worked with DISQO, a customer intelligence platform, for … Continue reading DISQO Technology Measures Ad Campaign Impact Beyond Full Marketing Purchase Path