Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links. Pratik Dholakiya on March 22, 2018 at 4:19 pm “Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee … Continue reading 4 concrete ways to use images to build links
Warren Knight — February 13, 2018 Follow @warrenknight — February 13, 2018 I remember writing the first edition of Think #Digital First in 2014, and bringing together a list of amazing tools that have helped me grow my business over the years. When it came round to writing the second edition last year, I noticed … Continue reading How To Make Professional Images, Infographics and Presentations Online
Mike Parry — January 22, 2018 — January 22, 2018 Image blocking has always been a challenge for email marketers. Some email clients hide images by default, leaving your beautifully crafted newsletter as little more than a few stray alt tags scattered around in white space. So how do you make sure your emails look … Continue reading Pictureless Perfect: How to Build Emails That Look Good When Images Are Blocked
Emily Hunter — September 28, 2017 — September 28, 2017 Anyone reading this blog knows that Google is the top dog for text searches. Google is also the top dog for image searches as well. But do you know how much search volume Google Images takes up? Just take a look at this chart from … Continue reading Are You Optimizing Your Images for your Landing Pages?
Marcia Layton Turner — August 7, 2017 — August 7, 2017 FirmBee / Pixabay Where do people today typically go to scope out possible purchases? No, not to a brick and mortar storefront, or to the mall, or even to a mega-retailer like Amazon. In fact, more than 175 million active users head to Pinterest … Continue reading Pinterest Images: Everything You Need to Know to Catch Your Customer’s Eye
David Sinai — July 31, 2017 Follow @picsera — July 31, 2017 Social media has shifted the way ecommerce businesses interact with their existing and potential customers. It has pushed retailers to “humanize their brand” to engage with their fans at a more personal level. Images are a key part of this type of interactions. … Continue reading How To Optimize Images for Social Media
Melissa Nazar — July 22, 2017 — July 22, 2017 Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. … Continue reading How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
Ivan Ivanov — July 11, 2017 — July 11, 2017 The Emoji Movie is coming out in a few short months and while the initial response to the trailers has been overwhelmingly negative, the feature animation stands to show one thing. Social Media is changing the way we communicate and consume media. At first, the … Continue reading How These Popular Brands Use Images To Boost Their Twitter Engagement
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. Christi Olson on May 12, 2017 A little over a year ago, I published an article on the importance of data feeds as influencers of future search: Structured data feeds front-load the search engine … Continue reading Let’s get visual: Shopping from within images
Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization. Kristine Schachinger on April 24, 2017 Over the past few years, page speed has become very important in terms of your site’s traffic and … Continue reading Images: Your easiest page speed win
