Tag Archives: Concrete

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won’t take effect for two more years, but don’t wait to prepare. Greg Sterling on November 12, 2020 Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA). It builds upon the California Consumer Privacy Act (CCPA), which only went into effect this … Continue reading Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

How You Can Use Emotion to Increase Conversion Rates (5 Concrete Steps)

by Ty Rothstein December 10, 2015 Follow @https://twitter.com/AmitiRothsteinDecember 10, 2015 Think back to your last purchase. Why did you make it? We are drawn to complete a purchase when either the product, its price, or another element in the shopping experience successfully triggers an emotion suitable for that purchase. We don’t make purchases just because … Continue reading How You Can Use Emotion to Increase Conversion Rates (5 Concrete Steps)