Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. Steve Tutelman on April 27, 2018 Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. … Continue reading You vs. data: Where people fit in modern retail marketing strategy
Daily Archives: May 14, 2018
Is Your Thought Leadership Really “Thought Followership”?
Bob Apollo — April 27, 2018 Follow @bobapollo — April 27, 2018 12019 / Pixabay It seems as if everybody wants to be a thought leader nowadays, and to publish insights that are going to somehow miraculously transform market perceptions and make the sales process easier. A growing share of marketing budgets is being directed … Continue reading Is Your Thought Leadership Really “Thought Followership”?
Here Are The Best Cash Flow Tips For Freelancers
Renzo Costarella — April 27, 2018 — April 27, 2018 stevepb / Pixabay Cash flow is vital for any business’ survival, especially freelancers and small businesses. Why? Because when you don’t have much cash to begin with, you can’t afford to wait on payments. If you want to increase your cash flow, and have your … Continue reading Here Are The Best Cash Flow Tips For Freelancers
From Mobile First to AI First – What This Means for You
Garry Grant — April 27, 2018 Follow @seoinc — April 27, 2018 Over the past year, Google has decided to switch gears from a mobile-first approach to an AI-first strategy. Though this change may seem odd since Google has focused primarily on mobile-first for close to a decade, it’s clear the adjustment means the company … Continue reading From Mobile First to AI First – What This Means for You
Customer acquisition on social media — with your own data
At a time when the use of third-party data is under increased scrutiny, contributor Brian Handly touts the benefits of using your own. Brian Handly on April 27, 2018 In the battle for customer acquisition, data plays an important role in marketing strategy, along with a desired product and excellent creative. There’s also the … Continue reading Customer acquisition on social media — with your own data
How to Turn Clients and Customers Into Repeat Business
Choncé Maddox — April 27, 2018 — April 27, 2018 Free-Photos / Pixabay Every small business owner wants repeat business. Even if you’re all about the hustle, it requires a ton of active work to constantly pitch your products and services to others. Having some repeat business can provide you with a sense of security … Continue reading How to Turn Clients and Customers Into Repeat Business
How to Drive Users to Checkout With Design
Michael Ugino — April 27, 2018 — April 27, 2018 Driving conversions falls at the intersection of development, design, and marketing. This convergence is tricky. Picture this: You work hard to make the interface of your e-commerce site slick and responsive and to simplify the buying process. But for reasons outside your control, after lots … Continue reading How to Drive Users to Checkout With Design
The conflicted marketer’s take on AMP for Gmail
Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he’s of two minds. Kyle Henderick on April 26, 2018 Last month, Google announced plans to bring its Accelerated Mobile Pages (AMP) technology to Gmail, giving subscribers the ability to … Continue reading The conflicted marketer’s take on AMP for Gmail
Report: Millennials least influenced by retail advertising, most active tech adopters
The bar is getting higher for retailers, and most of them won’t clear it. Greg Sterling on April 26, 2018 It may be that different generations have always shopped differently. However, new research from Euclid shows that millennials stand apart from earlier generations in their shopping habits and use of technology. The new Euclid report … Continue reading Report: Millennials least influenced by retail advertising, most active tech adopters
3 Best Practices to Implement When Building and Optimizing your Small Business Website
Marc Dane — April 26, 2018 Follow @WebCreate_io— April 26, 2018 Building a small business website may sound daunting, frightening even, and working with developers to ensure all of the specifications of your website are met — can also be difficult. Not only do developers take on multiple clients simultaneously, meaning they will likely … Continue reading 3 Best Practices to Implement When Building and Optimizing your Small Business Website