Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with. Jordan Kasteler on April 5, 2018 Creating large amounts of valuable content is a universal challenge for marketers. Doesn’t matter if we’re talking about images, articles, blog … Continue reading 7 ways to turn a webinar into a stream of link-attracting content
Daily Archives: April 20, 2018
How to use the Knowledge Graph for higher rankings
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. Ryan Shelley on April 5, 2018 Google has been on a mission to transform search from “strings to things.” This mission was one of … Continue reading How to use the Knowledge Graph for higher rankings
Google’s Header Bidding-Like Tool Becomes Available To All
Google’s Header Bidding-Like Tool Becomes Available To All by Laurie Sullivan @lauriesullivan, April 4, 2018 Google’s header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP). The company also said it has been testing new ad formats like video and transaction types such as programmatic media-buying … Continue reading Google’s Header Bidding-Like Tool Becomes Available To All
Facebook expands A/B ad-testing capabilities & adds reporting features
Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018 Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features
How To Create Affiliate Marketing Programs Through Partnerships
Amity Kapadia — April 4, 2018 Follow @amitykapadia— April 4, 2018 When it comes to building out successful affiliate marketing programs, one of the trickiest elements is finding the right affiliates who value your product as much as you do. Sure, you can sign up for an affiliate marketing network and almost instantly gain access … Continue reading How To Create Affiliate Marketing Programs Through Partnerships
The Instagram Guide to Affiliate Marketing
Robert Woo — April 4, 2018 — April 4, 2018 As of late 2017, Instagram boasted 800 million users who were active on a monthly basis, and growing at a clip of 100 million new users every four months. Of course advertisers have taken notice, to the tune of 2 million leveraging the platform for … Continue reading The Instagram Guide to Affiliate Marketing
Bing Ads Rolls Out Mobile, Desktop Price Extensions
Bing Ads Rolls Out Mobile, Desktop Price Extensions by Laurie Sullivan @lauriesullivan, April 4, 2018 Bing Ads announced the addition of price extensions on Wednesday for mobile and desktop. The ads appear at the top of the page in search results, and descriptions allow advertisers to add content around the price for products or services. … Continue reading Bing Ads Rolls Out Mobile, Desktop Price Extensions
How to Navigate the Digital Job Search
Hassan Mansoor — April 4, 2018 Follow @Hassan_Mansoor1— April 4, 2018 Whether you’ve been retired and you want to get a part-time job or you’ve had a stable job for a long time and now you need to make a career change, you might realize that the process behind a job search has changed a … Continue reading How to Navigate the Digital Job Search
A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand
Ronald Dod — April 4, 2018 Follow @Visiture_Search — April 4, 2018 Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers … Continue reading A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand
How To Kick-Start Problem Projects
Stuart Cross — April 4, 2018 Follow @stuart_cross — April 4, 2018 In recent weeks I’ve come across several examples where leadership teams have been struggling to get important new projects off the ground. In one instance, a three-month gap had emerged between agreeing the need for a particular set of projects and any work … Continue reading How To Kick-Start Problem Projects