Daily Archives: April 20, 2018

7 ways to turn a webinar into a stream of link-attracting content

Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with. Jordan Kasteler on April 5, 2018   Creating large amounts of valuable content is a universal challenge for marketers. Doesn’t matter if we’re talking about images, articles, blog … Continue reading 7 ways to turn a webinar into a stream of link-attracting content

Google’s Header Bidding-Like Tool Becomes Available To All

Google’s Header Bidding-Like Tool Becomes Available To All by Laurie Sullivan  @lauriesullivan, April 4, 2018 Google’s header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP). The company also said it has been testing new ad formats like video and transaction types such as programmatic media-buying … Continue reading Google’s Header Bidding-Like Tool Becomes Available To All

Facebook expands A/B ad-testing capabilities & adds reporting features

Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018    Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features

How To Create Affiliate Marketing Programs Through Partnerships

Amity Kapadia — April 4, 2018 Follow @amitykapadia— April 4, 2018 When it comes to building out successful affiliate marketing programs, one of the trickiest elements is finding the right affiliates who value your product as much as you do. Sure, you can sign up for an affiliate marketing network and almost instantly gain access … Continue reading How To Create Affiliate Marketing Programs Through Partnerships

A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand

Ronald Dod — April 4, 2018 Follow @Visiture_Search — April 4, 2018 Often overlooked, email marketing can be a game-changer if used correctly. Surveys indicate that it can drive up to four times higher ROI than other channels like social media. Part of the reason why this platform is so effective is that potential customers … Continue reading A Step-by-Step Guide to Creating Engaging Emails for Your eCommerce Brand