Waseem Khan — March 16, 2018 — March 16, 2018 PhotoMIX-Company / Pixabay Before the advent of big data, marketing functions were largely focused on creating brand awareness through mass-market promotional efforts. Usually, these campaigns would be directed by gut instinct rather than any sort of quantitative analysis. As a result, it was often impossible … Continue reading The 5 Most Important Digital Marketing Metrics for CEOs
Garry Grant — March 16, 2018 Follow @seoinc — March 16, 2018 Writing for the web is completely different from any other type of writing. Most copywriters know the importance of including keywords in the content. However, not all copywriters are SEO experts – and they don’t necessarily have to be. Copy is only one … Continue reading SEO Crash Course for Copywriters
Google, Facebook, Others Pitch In-App Ads’ Brand Safety by Laurie Sullivan @lauriesullivan, March 15, 2018 Many more major brands are pumping big advertising dollars into mobile games, pushing Google, Facebook and others into the in-app gaming ad space. Some believe this is in response to brands searching for a secure, safe place to run video … Continue reading Google, Facebook, Others Pitch In-App Ads’ Brand Safety
Dave Brock — March 18, 2018 Follow @davidabrock — March 18, 2018 Merio / Pixabay We all have our dashboards and key indicators. We assess performance base on dial, meters, red/green/yellow lights. We sit at our desks going through mind-numbing screens measuring everything that’s going on. We labor extensively over Excel spreadsheets, doing analysis, building … Continue reading The Problem With Dashboards/Metrics
Kevin George — March 16, 2018 Follow @imkevin_monk — March 16, 2018 Easter is fast approaching and it’s time to drown in the celebrations. Your subscribers are getting ready for decorating Easter baskets, painting eggs, and egg hunting. But have you created an email marketing campaign to make this Easter celebration exceptional for you and … Continue reading Eggcellent Email Inspirations for Easter Campaigns
Personal Branding Blog — March 18, 2018 — March 18, 2018 With the growing popularity of social media messaging Facebook has once again become a good source for brands to reach their customers in a whole new way. When Messenger first launched it was more of a personal communication tool. Today it can be used … Continue reading Get More Exposure for Your Personal Brand with Facebook Messenger Bots
Paul Keijzer — March 18, 2018 Follow @Paul_Keijzer — March 18, 2018 Skitterphoto / Pixabay The fact that 63% of the global workforce is not engaged isn’t all that surprising. That’s mainly because companies have kept their focus on the bottom line and profitability. Thus, driving their workforce to work on achieving targets that are … Continue reading How Gamification Can Address the Employee Engagement Crisis
Jeremiah Chua — March 18, 2018 — March 18, 2018 Email is still the top channel for customer support because it’s quick and convenient. Or, at least, customers expect it to be. According to Help Scout, 41% of customers want a response to an email within six hours, and most aren’t willing to wait more … Continue reading 6 Tips on Upping Email Support Efficiency
Aleah Taboclaon — March 16, 2018 Follow @aleahphils — March 16, 2018 Having an email marketing strategy for your business has become essential. Although it is considered an old-school tool, email is still popular, and most people check their inbox many times a day, especially since smartphones appeared. Being able to periodically contact your subscribers … Continue reading How to Design Email Newsletter Templates That Turn Subscribers Into Clients
Carol Stephen — March 16, 2018 Follow @Carol_Stephen — March 16, 2018 Here’s another frequently asked question that I get all the time. People want to know whether I need to be nearby. And I’d argue that you probably want someone who’s culturally close to you, brand attribute wise. But as far as being geographically … Continue reading Does Your Social Media Manager Need to Be Nearby?
