Jimmy Rodela — January 19, 2018 Follow @dbjim21 — January 19, 2018 Kevin Lin, co-founder of Twitch, will exit as the chief operating officer (COO), the video game streaming site owned by Amazon announced on Wednesday. Lin would be replaced by Sara Clemens, former COO of Pandora. New yet Unnamed Role Lin would still be … Continue reading Twitch Co-Founder Kevin Lin to Step Down as COO
Daily Archives: January 26, 2018
Ensure Success with the Right PR & Digital Marketing Agency
Linda Landers — January 19, 2018 Follow @GirlpowerPR — January 19, 2018 Hiring the right PR & Digital Marketing agency will have a tremendous impact on the success or failure of your communications program. But with the increasing number of agencies, consultancies and solopreneurs out there today, the choices have gotten almost too plentiful. So … Continue reading Ensure Success with the Right PR & Digital Marketing Agency
From transaction to companion: Engaging at each level of the consumer journey
The consumer journey doesn’t end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty. Davor Sutija on January 19, 2018 Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins … Continue reading From transaction to companion: Engaging at each level of the consumer journey
Aligning with sales: Stop saying and start doing in 2018
Thanks to AI and intent data, marketers have the opportunity to align with their sales teams better than ever before. Columnist Peter Isaacson outlines the steps marketers can take to get there. Peter Isaacson on January 19, 2018 One of the best things about my job is that I sit right near our … Continue reading Aligning with sales: Stop saying and start doing in 2018
10 Resume Trends Every Job Seeker Has To Know To Be Successful in 2018
Amy Huges — January 19, 2018 — January 19, 2018 It’s a New Year and a reason for a fresh start for some. From making new resolutions, looking for a job change or planning for new activities. Well, the job hunting process is one tough and competitive process. To stand out from the numerous candidates, … Continue reading 10 Resume Trends Every Job Seeker Has To Know To Be Successful in 2018
Make Think Digital First Your Mantra in 2018
Warren Knight — January 19, 2018 Follow @warrenknight — January 19, 2018 Welcome to 2018. I have just come back from a holiday with my family in Tenerife where we celebrated a new year. Whilst out in Tenerife, I was thinking long and hard about what I wanted my first piece of content to be … Continue reading Make Think Digital First Your Mantra in 2018
3 AdWords features you’re probably underutilizing
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. Brett Middleton on January 19, 2018 The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports … Continue reading 3 AdWords features you’re probably underutilizing
What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future
Carolee Bennett — January 19, 2018 Follow @medialogic — January 19, 2018 When the Huffington Post article on “why Millennials are facing the scariest financial future of any generation since the Great Depression” first came out, it quickly made the rounds both on social media and at the “watercooler” here in the office. The reason? … Continue reading What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future
How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms
Lee Frederiksen — January 19, 2018 Follow @hingemarketing — January 19, 2018 If you’re in business and want to be successful (and who doesn’t?) you’re focused on growth. After all, nobody gets into business to shrink their firm. The big question is: How do you drive growth? There are essentially two kinds of growth—organic and … Continue reading How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms
What Your Brand Needs to Know About Dark Social
Albizu Garcia — January 19, 2018 Follow @gainapp — January 19, 2018 Dark social is not as scary as it sounds, but you should still be paying attention to it. If you’ve never heard the term before, dark social refers to social sharing through private channels that your website analytics tool cannot track as referrals. … Continue reading What Your Brand Needs to Know About Dark Social