Daily Archives: January 26, 2018

Ensure Success with the Right PR & Digital Marketing Agency

Linda Landers — January 19, 2018 Follow @GirlpowerPR — January 19, 2018 Hiring the right PR & Digital Marketing agency will have a tremendous impact on the success or failure of your communications program. But with the increasing number of agencies, consultancies and solopreneurs out there today, the choices have gotten almost too plentiful. So … Continue reading Ensure Success with the Right PR & Digital Marketing Agency

From transaction to companion: Engaging at each level of the consumer journey

The consumer journey doesn’t end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty. Davor Sutija on January 19, 2018     Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins … Continue reading From transaction to companion: Engaging at each level of the consumer journey

What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future

Carolee Bennett — January 19, 2018 Follow @medialogic — January 19, 2018 When the Huffington Post article on “why Millennials are facing the scariest financial future of any generation since the Great Depression” first came out, it quickly made the rounds both on social media and at the “watercooler” here in the office. The reason? … Continue reading What Marketers Can Learn From the Viral HuffPost Piece on Millennials’ Financial Future

How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms

Lee Frederiksen — January 19, 2018 Follow @hingemarketing — January 19, 2018 If you’re in business and want to be successful (and who doesn’t?) you’re focused on growth. After all, nobody gets into business to shrink their firm. The big question is: How do you drive growth? There are essentially two kinds of growth—organic and … Continue reading How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms