Hilary Bird — December 12, 2017 — December 12, 2017 Every major social media channel now offers video as a built-in feature of their platform – Instagram, Facebook, Twitter & (just recently) Linkedin. HubSpot found that 43% of people want to see more video content from marketers & almost 52% of marketing professionals worldwide name … Continue reading 3 Quick Ways to Use Video in Social Media Marketing
If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers. Rachel Lindteigen on December 12, 2017 When we talk about search engine optimization, most people think of Google. However, when we think of it from a content … Continue reading 3 important search engines to leverage for content marketing
Matilda Egere-Cooper — December 12, 2017 — December 12, 2017 geralt / Pixabay The phrase ‘Data protection’ seems to only come up when something’s gone horribly wrong—like the recent news of Uber’s massive data breach or the huge payroll data leak at Morrisons. But the frequency of data-related incidents could change with the impending General … Continue reading 7 Ways a Small Business Can Prepare for the GDPR
Steve Hamm — December 11, 2017 Follow @maasprosrdu — December 11, 2017 fancycrave1 / Pixabay The conversion rates of landing pages can vary anywhere between less than 1% to about 24.5%. Part of the reason behind this large variation is that conversion rates aren’t the same across different industries. For example, an excellent conversion rate … Continue reading The Importance of Testing Your Landing Pages
Daniel Burrus — December 11, 2017 Follow @DanielBurrus — December 11, 2017 Tumisu / Pixabay The robots are coming! That well-worn phrase used both in fiction and serious journalism encapsulates a fear that many share—that machines of all sorts are poised to take over every function and responsibility formerly performed by mere mortals. I have … Continue reading Career Competencies Where Humans Win, Hands Down
Dhariana Lozano — December 11, 2017 Follow @DhariLo — December 11, 2017 There are so many successful accounts on Instagram – but what can we attribute to their success? Over the past 7 years I’ve worked with many different businesses (including my own personal brand) to grow Instagram followings and increase engagement. This week we’ll … Continue reading 8 Things You Can Learn From The Best Instagram Accounts
How can you stand out from your competitors during what is predicted to be a record-breaking holiday shopping season? Columnist Amy Bishop shares some advice for retailers. Amy Bishop on December 11, 2017 I’m not sure which I like more: shopping or digital marketing. For people like me, the holidays make for a pretty … Continue reading Holiday marketing tips from a holiday shopper
Amanda Abella — December 11, 2017 — December 11, 2017 With January around the corner, many business owners are gearing up to hire a business coach. It makes sense. After all, a business coach will help them achieve some of the goals they have in mind for the upcoming year. The problem is there are … Continue reading How to Properly Vet a Business Coach Before Hiring Them
Olivia Ryan — December 11, 2017 — December 11, 2017 irfanahmad / Pixabay We use hashtags all the time, especially on Twitter and Instagram. You may have even used them someplace else, such as Google+, Pinterest, or Facebook. But do you know how to use hashtags properly, for better-targeted marketing campaigns? When used strategically, hashtags … Continue reading Hashtag Marketing: How to Use Hashtags for Better Marketing Campaigns
Renzo Costarella — December 11, 2017 — December 11, 2017 Goumbik / Pixabay The life of a freelancer has its pros and cons. The obvious advantages are the same that typically come with a self-employed career. Flexible work hours, open opportunity, and most of all creativity. In my opinion the advantage of working alone also … Continue reading 4 Freelance Strategies You Should Use to Stay Productive
