Rupert Adam — December 7, 2017 Follow @emailcenter — December 7, 2017 Aghh, with just a few weeks to go until Christmas, no doubt you have started to have a discussion in the office as to when putting your tree up is too early. With the big event taking the prominence, and the before Christmas … Continue reading How To Boost Sales Between Christmas and New Year
Daily Archives: December 14, 2017
The importance of targeting branded searches
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy. Thomas Stern on December 7, 2017 Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. … Continue reading The importance of targeting branded searches
Cyber Week Email Report [Infographic]
Kristen Dunleavy — December 7, 2017 Follow @KristenWritesIt — December 7, 2017 According to Adobe, consumers spent a record-breaking $ 6.59 billion dollars during Cyber Monday alone, a 16.8% increase over 2016. That makes Cyber Monday 2017 the biggest shopping holiday in history! As we know, email is a huge driver of online sales during … Continue reading Cyber Week Email Report [Infographic]
Email Personalization – 6 Mistakes You Must Avoid
Kevin George — December 7, 2017 Follow @imkevin_monk — December 7, 2017 geralt / Pixabay You might have come across some (or all) of the following in your emails: Email starting with Hello [FirstName], Hello [FIRST_NAME LAST_NAME] or simply Hi, Emails with dog food suggestions when you don’t own a dog Offers and discounts on … Continue reading Email Personalization – 6 Mistakes You Must Avoid
3 Benefits of Regularly Attending Conferences
Amanda Abella — December 7, 2017 — December 7, 2017 I recently came back from attending my sixth conference in 2017. Yes, you read that correctly – six. Truth be told, I did not plan this, it kind of just happened. That being said, I did recently get asked about why I attend conferences so … Continue reading 3 Benefits of Regularly Attending Conferences
5 Ways to Find Your Inner Entrepreneur
Choncé Maddox — December 7, 2017 — December 7, 2017 Alyibel / Pixabay Creating your own business is one of my most fulfilling things you can do in life. If you know you don’t want to spend your career working for someone else and making their dreams come true, it’s safe to say you’re leaning … Continue reading 5 Ways to Find Your Inner Entrepreneur
3 New Email Marketing Trends You’re Company Will See in 2018
Hana LaRock — December 7, 2017 — December 7, 2017 geralt / Pixabay This year is rapidly coming to an end. While most of us are busy preparing for the holidays, it’ll eventually be time to get back to work for the new year. And, a new year means new things to look out for … Continue reading 3 New Email Marketing Trends You’re Company Will See in 2018
Why your end-of-year marketing strategy should focus on repurposing and re-engagement
The year 2017 may be winding down, but that doesn’t mean your marketing efforts should. Columnist Andrea Lehr discusses the benefits of repurposing content during these last few weeks of the year. Andrea Lehr on December 6, 2017 As we begin to close out the last few weeks of the year, and if you’ve … Continue reading Why your end-of-year marketing strategy should focus on repurposing and re-engagement
Keep Employees Motivated During the Holiday Season
David Kiger — December 6, 2017 Follow @davidkiger — December 6, 2017 Stock photo Positive vibes and fun events go hand-in-hand with the holiday season. It can also be a time when employees find themselves distracted at work, and perhaps looking ahead to some vacation time at year’s end. Business leaders will need to find … Continue reading Keep Employees Motivated During the Holiday Season
The Why and How of Using Emojis in Subject Lines
Kevin George — December 5, 2017 Follow @imkevin_monk — December 5, 2017 How convenient it is to express yourself through emojis! Chatting has caused an increase in the use of emojis, and now we find ourselves in love with the idea of emojis everywhere. Why then should we avoid using emojis in email subject lines? … Continue reading The Why and How of Using Emojis in Subject Lines