Daily Archives: December 8, 2017

Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

Facebook and Google are dominating mobile advertising, so what are marketers to do? Columnist Brian Handly discusses the solution to competing with the internet behemoths. Brian Handly on November 29, 2017   Early this year, I was invited to attend a meeting with a digital sales team for a well-known media company and an agency … Continue reading Taking on the duopoly: What are the mobile advertising alternatives to Facebook and Google?

Small Businesses Prefer Facebook Over Adwords

By Disha Dinesh November 29th, 2017   80% of US Small Business Owners Consider Facebook the Best Platform for MarketingClick To Tweet In March, G2 Crowd surveyed owners and executives of US small businesses and what they found was surprising. G2 Crowd found that small businesses prioritized marketing, despite being hard-pressed for financial resources. Out of … Continue reading Small Businesses Prefer Facebook Over Adwords

Digital Transformation Challenges – An Opportunity for Consultants

Edwin Miller — November 28, 2017 — November 28, 2017 iAmMrRob / Pixabay Experts in the business world agree that digital transformation is an opportunity for businesses of every size. Customers’ buying habits have changed dramatically with the introduction of digital and mobile devices. Businesses must therefore change the way they develop, sell, and distribute … Continue reading Digital Transformation Challenges – An Opportunity for Consultants