Daily Archives: November 14, 2017

5 Uncommon Landing Page Strategies to Boost Your Conversions

Ryan Eldridge — November 6, 2017   Landing pages that convert are at the foundation of every successful business. Yet, they largely remain misunderstood and poorly utilized. There are countless blog posts focused on how to create a landing page that converts but most of them simply rehash the same strategies over and over again. … Continue reading 5 Uncommon Landing Page Strategies to Boost Your Conversions

Mobile Sponsored Content Is Read More Often, Longer

Mobile Sponsored Content Is Read More Often, Longer by Laurie Sullivan @lauriesullivan, (November 06, 2017) The move from desktop to mobile search also continues to have an impact on content marketing. Data released Monday suggests that reading content on mobile devices now surpasses those reading on desktop. Those who are reading on mobile devices now … Continue reading Mobile Sponsored Content Is Read More Often, Longer

Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate

Andrew Montalenti — November 6, 2017 Imagine a site visitor spends 15 seconds interacting with a piece of content, while another spends two minutes with the same article before leaving the site. Even though each visitor ostensibly had a different experience with the content, traditional web analytics qualify both these sessions as a “bounce.” We … Continue reading Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate

How To Successfully Create A High Performing Organization

  Paul Keijzer — November 6, 2017   StartupStockPhotos / Pixabay My practice has enabled me to work with many organizations across various industries, countries and maturity levels. While I’ve facilitated and helped these organizations in several different aspects of leadership and human capital management, there’s one that often stands out as an area of … Continue reading How To Successfully Create A High Performing Organization

How to Overcome Under-Delivery of Your Social Ads

Jana Christoviciute — November 6, 2017 geralt / Pixabay Luckily for social advertisers, Facebook algorithms continually optimize to create value and provide a positive, relevant user experience. Still, there are a few things you can periodically do to boost performance. One important exercise is examining why your ads may be under-delivering. There are two main … Continue reading How to Overcome Under-Delivery of Your Social Ads