Ryan Eldridge — November 6, 2017 Landing pages that convert are at the foundation of every successful business. Yet, they largely remain misunderstood and poorly utilized. There are countless blog posts focused on how to create a landing page that converts but most of them simply rehash the same strategies over and over again. … Continue reading 5 Uncommon Landing Page Strategies to Boost Your Conversions
Daily Archives: November 14, 2017
A Guide to Influencer Marketing for E-commerce Brands
Michael Quoc — November 6, 2017 Influencer marketing is a powerful tactic for all kinds of businesses, generating a return of $ 6.50 in revenue for every $ 1 spent. But by the looks of it, e-commerce brands are especially positioned to get the most out of influencer marketing to reach new customers and … Continue reading A Guide to Influencer Marketing for E-commerce Brands
Mobile Sponsored Content Is Read More Often, Longer
Mobile Sponsored Content Is Read More Often, Longer by Laurie Sullivan @lauriesullivan, (November 06, 2017) The move from desktop to mobile search also continues to have an impact on content marketing. Data released Monday suggests that reading content on mobile devices now surpasses those reading on desktop. Those who are reading on mobile devices now … Continue reading Mobile Sponsored Content Is Read More Often, Longer
Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate
Andrew Montalenti — November 6, 2017 Imagine a site visitor spends 15 seconds interacting with a piece of content, while another spends two minutes with the same article before leaving the site. Even though each visitor ostensibly had a different experience with the content, traditional web analytics qualify both these sessions as a “bounce.” We … Continue reading Not All Bounces Are Created Equal: Replacing Bounce Rate With Engagement Rate
How To Successfully Create A High Performing Organization
Paul Keijzer — November 6, 2017 StartupStockPhotos / Pixabay My practice has enabled me to work with many organizations across various industries, countries and maturity levels. While I’ve facilitated and helped these organizations in several different aspects of leadership and human capital management, there’s one that often stands out as an area of … Continue reading How To Successfully Create A High Performing Organization
How to 3X AdWords Conversion Rates Without Touching AdWords
Larry Kim — November 6, 2017 Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $ 325 per conversion to under $ 100. Here’s what that looked like: Pretty impressive, right? If you can cut your cost per … Continue reading How to 3X AdWords Conversion Rates Without Touching AdWords
How to Overcome Under-Delivery of Your Social Ads
Jana Christoviciute — November 6, 2017 geralt / Pixabay Luckily for social advertisers, Facebook algorithms continually optimize to create value and provide a positive, relevant user experience. Still, there are a few things you can periodically do to boost performance. One important exercise is examining why your ads may be under-delivering. There are two main … Continue reading How to Overcome Under-Delivery of Your Social Ads
Do Google Posts impact ranking? A case study
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Joy Hawkins on November 6, 2017 A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the … Continue reading Do Google Posts impact ranking? A case study
7 tips to ramp up your holiday advertising
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads. Mona Elesseily on November 6, 2017 It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, … Continue reading 7 tips to ramp up your holiday advertising
How Exceptional People Developers Beat Bad Systems
Julie Winkle Giulioni — November 6, 2017 A manager who doesn’t appreciate the value of something or simply doesn’t want to do it will always find an excuse not to. And, when it comes to employee development, one doesn’t have to look far for a legitimate one! Organizations unwittingly create impediments to growing … Continue reading How Exceptional People Developers Beat Bad Systems