Daily Archives: October 5, 2017

The Best Way to Respond if You’re Given a Counteroffer in Marketing

Mark Miller — September 28, 2017 Follow @MMtwopointfive — September 28, 2017 Imagine this scenario that as a marketing talent agency we see happens with some frequency among marketing professionals who are poised to make a big career move. After a lengthy recruitment and interview process, you’ve been offered a great new marketing job that … Continue reading The Best Way to Respond if You’re Given a Counteroffer in Marketing

How to Be Ready for the External SEO Promotion: Basic Checklist

Irina Weber — September 28, 2017 Follow @irinaweber048 — September 28, 2017 Sick and tired of work routine? Recharge your batteries and SEO skills with our “Coffee time SEO” post! Our today’s topic is about some basic tasks that are worth your time before the website promotion starts. These easy steps might help you avoid … Continue reading How to Be Ready for the External SEO Promotion: Basic Checklist

Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

If advertisers want to combat ad blocking, they need to start thinking of user expectation as the new UX and considering how that translates to native formats, believes contributor Casey Wuestefeld. Casey Wuestefeld on September 28, 2017   The rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. … Continue reading Publishers need a new definition of UX: From ‘user experience’ to ‘user expectation’

The fallacy of choice: How conversational UIs are altering the marketing landscape

Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way forward. Malcolm Cox on September 28, 2017   Apple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s … Continue reading The fallacy of choice: How conversational UIs are altering the marketing landscape