Daily Archives: August 8, 2017

Banish Spam From Your Facebook Page With These Quick Tips

Darnelle O’Brien — July 28, 2017 Follow @thekissagency — July 28, 2017 Chances are that like us, you are dealing with spam likes, comments and messages on the Facebook Page that you manage. While the reasons for the sudden increase are not clear, there are some ways to moderate these unwanted comments within your Facebook … Continue reading Banish Spam From Your Facebook Page With These Quick Tips →

The Hidden Persuader: Email Drives Consumers To The Phone

Email Marketing Optimization

The Hidden Persuader: Email Drives Consumers To The Phone by Ray Schultz , Columnist, July 28, 2017 A new Forrester study shows that customers who initiate a phone call spend more, convert faster and have a higher retention rate than those who don’t. It’s a great argument for having an inbound calling program. But as … Continue reading The Hidden Persuader: Email Drives Consumers To The Phone →

LEGO logic rocks marketing automation

Marketing Automation

Overwhelmed by the big picture when tackling marketing automation? Contributor Mary Wallace explains how a popular toy has inspired a useful way of thinking about and deploying campaigns. Mary Wallace on July 28, 2017 I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the … Continue reading LEGO logic rocks marketing automation →

4 Effective Ways to Leverage Online Reviews for Your Business

Online Reviews

Joei Chan — July 28, 2017 Follow @joeei — July 28, 2017 Whether you’re ready for it or not, your customers love leaving online reviews, and your potential customers love reading them. Online reviews have become omnipresent. They’re no longer just on review sites like Yelp, Tripadvisor, or G2Crowd. They’re available and visible on Google … Continue reading 4 Effective Ways to Leverage Online Reviews for Your Business →

Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity

Facebook Advertisement

Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves. Laura Collins on July 28, 2017 Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, … Continue reading Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity →

How to tell whether a site is adaptive or responsive

Web Optimization Guidelines

Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites. Bryson Meunier on July 28, 2017 As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design … Continue reading How to tell whether a site is adaptive or responsive →

Everything You Want To Know About The Facebook News Feed

Facebook News Feed

By Nadiia Gryshchenko July 28th, 2017 Most users want to share their updates with the widest audience. But for business pages, post reach is usually one of the KPIs. The problem is that organic reach for Facebook business pages has recently decreased. The same refers to the pages of individual users. What happened and … Continue reading Everything You Want To Know About The Facebook News Feed →

How to Improve Your Website Bounce Rate

Web Optimization Guidelines

Syed Balkhi — July 28, 2017 — July 28, 2017 Do you have a high website bounce rate? Are you attracting a lot of traffic, but failing to turn those visitors into customers? Having a million organic visitors sounds like quite an accomplishment, but ultimately, that traffic is worthless unless you can use it to … Continue reading How to Improve Your Website Bounce Rate →

How to Market Your Business With Facebook

Facebook Marketing

Ann Mills — July 28, 2017 Follow @resourcefulbus — July 28, 2017 Facebook is one of the most powerful marketing tools available. When a company has a strong core business and then layers on well-executed Facebook marketing, it’s transformative. Sort of like the expression “building strong communities one child at a time,” Facebook marketing can … Continue reading How to Market Your Business With Facebook →

Are Your Cold Emails Going Unread? Your Subject Lines Are Probably to Blame

Email Marketing Mistakes

Heather R. Morgan — July 28, 2017 Follow @HeatherReyhan — July 28, 2017 punttim / Pixabay It’s a common scenario: you spend a couple hours constructing a cold email, making sure to include some persuasive details and a call to action that’s practically irresistible. But days go by and you’re finally forced to conclude that … Continue reading Are Your Cold Emails Going Unread? Your Subject Lines Are Probably to Blame →