Bret Camarena — April 27, 2017 — April 27, 2017 “An assistant should be your number-one most important hire because they are freeing up your time…” Brandon Turner, Real Estate Investor and VP of Growth at BiggerPockets.com In today’s business world, there are many options when it comes to leveraging a virtual executive assistant. Many … Continue reading How to Get the Best Virtual Assistant Services for the Best Price
Daily Archives: May 14, 2017
How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI
Tukan Das — April 27, 2017 Follow @tdas— April 27, 2017 LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting. LinkedIn’s offering … Continue reading How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI
Simple tips to get your app indexed, ranked & installed
Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results. John Lincoln on April 27, 2017 Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make … Continue reading Simple tips to get your app indexed, ranked & installed
The modern marketer’s guide to machine learning algorithms
These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data. Sean Zinsmeister on April 27, 2017 Most marketing (and sales) teams have seemingly simple goals: identify your best customers, … Continue reading The modern marketer’s guide to machine learning algorithms
Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’ Kevin Lee on April 27, 2017 Direct response marketers think that brand marketers have it easy (not really), because most brand marketing plans are centered around … Continue reading Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
Most Important KPIs By Funnel Stage: Awareness
Ben Jessup — April 27, 2017 — April 27, 2017 You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. … Continue reading Most Important KPIs By Funnel Stage: Awareness
Is Your Company Dysfunctional? Find Out How to Right the Wrongs
Maren Hogan — April 27, 2017 Follow @marenhogan— April 27, 2017 Companies are hard to run and can be dysfunctional. Take it from someone who knows. Especially hard to run are bootstrapped companies (again) take it from someone who is intimately acquainted with the subject. Managing people to scale is something that can go very … Continue reading Is Your Company Dysfunctional? Find Out How to Right the Wrongs
Analyze Your YouTube Channel Performance Using Supermetrics
By Nadiia Gryshchenko April 27th, 2017 Supermetrics is a browser extension that allows you to export the necessary data for your video channel or a particular video. You can choose among three versions: a free trial, pro, and super pro version. The app integrates Google Analytics, AdWords, Facebook Ads, Bing Ads, and other platforms. Keep in … Continue reading Analyze Your YouTube Channel Performance Using Supermetrics
Entrepreneurs Should Put a High Priority on Cash Flow
Rob Clark — April 27, 2017 — April 27, 2017 Starting a small business comes with countless questions and concepts to ponder and analyze. Among the most essential is cash flow. Caron Beesley describes its importance as “the lifeblood of a business and critical in its growth” in a story for the Small Business Administration … Continue reading Entrepreneurs Should Put a High Priority on Cash Flow
5 Website Monitoring Best Practices
Juan Martinez — April 27, 2017 — April 27, 2017 If you’re just starting to implement a website monitoring tool to better understand and improve website performance, there are certain best practices you should take into consideration. Your website monitoring tool will tell you how quickly people engage with your website, what paths they take … Continue reading 5 Website Monitoring Best Practices