Daily Archives: May 14, 2017

How to Get the Best Virtual Assistant Services for the Best Price

Bret Camarena — April 27, 2017 — April 27, 2017 “An assistant should be your number-one most important hire because they are freeing up your time…” Brandon Turner, Real Estate Investor and VP of Growth at BiggerPockets.com In today’s business world, there are many options when it comes to leveraging a virtual executive assistant. Many … Continue reading How to Get the Best Virtual Assistant Services for the Best Price

How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI

Tukan Das — April 27, 2017 Follow @tdas— April 27, 2017 LinkedIn announced a new ad product this week that will help marketers get more bang from their advertising bucks when targeting professionals on the network. Called Matched Audiences, the product includes three new targeting capabilities: Website Retargeting, Account Targeting and Contact Targeting. LinkedIn’s offering … Continue reading How LinkedIn’s New Matched Audience Targeting Helps Marketers Improve ROI

The modern marketer’s guide to machine learning algorithms

These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data. Sean Zinsmeister on April 27, 2017     Most marketing (and sales) teams have seemingly simple goals: identify your best customers, … Continue reading The modern marketer’s guide to machine learning algorithms

Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’ Kevin Lee on April 27, 2017   Direct response marketers think that brand marketers have it easy (not really), because most brand marketing plans are centered around … Continue reading Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

Is Your Company Dysfunctional? Find Out How to Right the Wrongs

Maren Hogan — April 27, 2017 Follow @marenhogan— April 27, 2017 Companies are hard to run and can be dysfunctional. Take it from someone who knows. Especially hard to run are bootstrapped companies (again) take it from someone who is intimately acquainted with the subject. Managing people to scale is something that can go very … Continue reading Is Your Company Dysfunctional? Find Out How to Right the Wrongs

Analyze Your YouTube Channel Performance Using Supermetrics

By Nadiia Gryshchenko April 27th, 2017 Supermetrics is a browser extension that allows you to export the necessary data for your video channel or a particular video. You can choose among three versions: a free trial, pro, and super pro version. The app integrates Google Analytics, AdWords, Facebook Ads, Bing Ads, and other platforms. Keep in … Continue reading Analyze Your YouTube Channel Performance Using Supermetrics