Daily Archives: April 3, 2017

New location extension ad format now live on Google Display Network

Some ads may be converted automatically to the new location-specific display ad format. Ginny Marvin on March 14, 2017 at 4:58 pm Google is bringing information about local advertisers to a new display ad format on the Google Display Network. The new location extension ads rolled out in AdWords on Tuesday. The ads may include photos, … Continue reading New location extension ad format now live on Google Display Network

Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising

Microsoft, iProspect Coin ‘Relevance Score,’ Analyze Impact Of Digital Assistants On Advertising by Laurie Sullivan @lauriesullivan, March 14, 2017 The Relevance Score for searches through personal assistants will become the next evolution of a quality-like score used by Google to determine the ranking of content from typed search engine queries, according to Jeremy Hull, VP … Continue reading Microsoft, iProspect Coin ‘Relevance Score’ And Impact Of Digital Assistants On Advertising

Manufacturing FAQs: The workhorse of content and search marketing

Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages. Dianna Huff on March 14, 2017   Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to … Continue reading Manufacturing FAQs: The workhorse of content and search marketing