Daily Archives: April 3, 2017

Assessing the maturity of your organization’s messaging program

Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy. Jose Cebrian on March 14, 2017    In the digital marketing world, the concept of messaging largely revolves around email, SMS … Continue reading Assessing the maturity of your organization’s messaging program

Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores

Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores by Ben Hale, Columnist, March 13, 2017 With the explosion of online shopping and click-and-collect programs in recent years, some in the industry may worry the grocery store of tomorrow won’t include going inside a grocery store at all. According to market-research firm Mintel, … Continue reading Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores

5 Crowdfunding Trends That Are Here to Stay

Christopher Moore — March 14, 2017 Follow @cjmoore— March 14, 2017 In the past few years alone, crowdfunding campaigns that range from awe-inspiring to absolutely hilarious (think: the infamous potato salad campaign) have taken the fundraising world by storm. Somewhere along the way, crowdfunding has become a staple strategy for individual fundraisers and nonprofit organizations … Continue reading 5 Crowdfunding Trends That Are Here to Stay