Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy. Jose Cebrian on March 14, 2017 In the digital marketing world, the concept of messaging largely revolves around email, SMS … Continue reading Assessing the maturity of your organization’s messaging program
Daily Archives: April 3, 2017
Value Selling in the Software Industry: What You Need to Know
Kristen Buzzaird — March 14, 2017 — March 14, 2017 The core idea of “value selling” is giving your customers more than what they expect from their purchase – providing products and services that generate returns well beyond the price paid. This is true in any industry, but is especially relevant when it comes to … Continue reading Value Selling in the Software Industry: What You Need to Know
Seasonal SEO: Identifying your merriest times of the year
Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott’s tips for determining which ones may present opportunities for your brand. Laura Scott on March 14, 2017 Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday … Continue reading Seasonal SEO: Identifying your merriest times of the year
Strategies to Optimize Display Ads for Calls: Landing Pages
Katherine Buchholz — March 14, 2017 — March 14, 2017 Display marketers must think beyond the display ad. If display ads are driving billions of calls to businesses, your landing pages should be optimized to drive both online and offline conversions. Why? How you design and test your landing pages will directly impact how they … Continue reading Strategies to Optimize Display Ads for Calls: Landing Pages
Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores
Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores by Ben Hale, Columnist, March 13, 2017 With the explosion of online shopping and click-and-collect programs in recent years, some in the industry may worry the grocery store of tomorrow won’t include going inside a grocery store at all. According to market-research firm Mintel, … Continue reading Make Shopping A Want-to-Do And Technology Will Bring Millennials To Stores
5 Crowdfunding Trends That Are Here to Stay
Christopher Moore — March 14, 2017 Follow @cjmoore— March 14, 2017 In the past few years alone, crowdfunding campaigns that range from awe-inspiring to absolutely hilarious (think: the infamous potato salad campaign) have taken the fundraising world by storm. Somewhere along the way, crowdfunding has become a staple strategy for individual fundraisers and nonprofit organizations … Continue reading 5 Crowdfunding Trends That Are Here to Stay
How to Run a Giveaway on Facebook: A Step-By-Step Guide
Jordan Lore — March 14, 2017 — March 14, 2017 Looking to run a giveaway on Facebook? A Facebook giveaway is the easiest way to generate leads and grow your following on social media. In fact, a Facebook giveaway is one of the only remaining ways to generate leads on social media — the other … Continue reading How to Run a Giveaway on Facebook: A Step-By-Step Guide
The Key Considerations When Launching Your E-commerce Venture
Laura Cole — March 14, 2017 — March 14, 2017 There is no doubt about it; e-commerce is a huge growth market that is going to become even more omnipotent during the next decade. After all, the global level of e-retail spending eclipsed $ 1.9 trillion during 2016, while this number is set to grow … Continue reading The Key Considerations When Launching Your E-commerce Venture