Christopher Brown — March 3, 2017 Follow @marketculture— March 3, 2017 Many customer-centric leaders we have spoken with are facing challenges they did not expect. While they themselves understand the imperative for a customer culture that will drive future business performance and sustainability and act as role models in leading the business in this way, … Continue reading Why Are So Many Customer-Centric Leaders on Their Own?
Jared Gardner — March 3, 2017 Follow @digagardner— March 3, 2017 I’ve worked in digital marketing, and more specifically SEO, since 2013. As any young professional does, I’ve often contemplated where I want to see my career go, and what business ventures will promote a successful and happy life. My old client contacts, ex-coworkers, and … Continue reading Why You Shouldn’t Use Your Marketing Experience to Start an Agency
Chris DiMarco — March 3, 2017 — March 3, 2017 Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. ~ Kevin Stirtz, Strategy Manager (Practical Law) at Thomson Reuters You most likely already have a presence on at least … Continue reading How to Seamlessly Add New Social Channels for Customer Service
What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’ by Elizabeth Hellman, Columnist, March 2, 2017 In early December, a scathing op-ed about the soon-to-be President made huge waves throughout the media ecosystem. The essay went viral and earned kudos from journalism’s elite for its bold stance and courageous call to action. … Continue reading What Every Marketer Can Learn From The Winning Strategy At ‘Teen Vogue’
Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond advertising. Liad Agmon on March 3, 2017 From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now accounting for a majority of online traffic, they have … Continue reading How bots ruin on-site experiences for real humans
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. Jacob Baadsgaard on March 3, 2017 When it comes to paid search, there is … Continue reading Should you bother rewriting your ads?
David Kiger — March 3, 2017 Follow @davidkiger— March 3, 2017 We hear a lot about being transparent in business. Like an open floor plan in a modern house or office, the ability to break down walls so that all involved are on the same page can create a more appealing business structure. Here’s how … Continue reading Transparency Can Lead to Trust Between CEOs and Employees
Margot da Cunha — March 3, 2017 — March 3, 2017 Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! This might not even surprise you, as YouTube is the leading service that made it possible to easily … Continue reading 6 Easy Tips for More Profitable YouTube Advertising
Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier. Rachel Lindteigen on March 3, 2017 If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition … Continue reading How to create a competitive content insights report step-by-step
