Daily Archives: March 23, 2017

How to Measure the ROI of Digital Video vs TV Ads

Ben Legg — March 4, 2017 Follow @bglegg— March 4, 2017 According to IPG Media Lab and YuMe, as far back as 2011, more than 60% of all viewers watching TV spent time distracted by data applications on mobile devices, while 33% watched TV with their laptops open. Just 6% of those monitored watched TV … Continue reading How to Measure the ROI of Digital Video vs TV Ads →

3 Things to Know About Expanded Text Ads

Google Advertisement

James Faulkner — March 3, 2017 — March 3, 2017 As of January 31st, you are no longer able to create or edit ‘standard’ text ads. Instead, you have to use the expanded text ad (ETA) format and gradually migrate your ads over to them – if you haven’t done so already. Google gave us … Continue reading 3 Things to Know About Expanded Text Ads →

Twitter Tells Brands How To Do Video

Twitter Engagement

Sahail Ashraf — March 3, 2017 Follow @Talcontent— March 3, 2017 If there is any medium on social media that continues to dominate, it is video. Most brands are fully aware that if they want to establish any kind of meaningful presence they have to be creative with video. And with the advent of new … Continue reading Twitter Tells Brands How To Do Video →

Achieve Better Results for Your Business with Pinterest

Pinterest Tools

Susan Gilbert — March 3, 2017 Follow @SusanGilbert— March 3, 2017 Drive More Traffic and Followers for Your Business with Pinterest Like Digg, Delicious, and others, Pinterest allows you to bookmark (or pin, in this case) a site so you can share it with your friends and – of course – find it later. But … Continue reading Achieve Better Results for Your Business with Pinterest →

How to Adopt a Results Mindset in Your Work

Work Environment

Scott Jeffrey — March 3, 2017 — March 3, 2017 Virtually all forms of business planning slip into the same problem. It doesn’t matter if you’re formulating a plan for a new business idea, a technological innovation, or a marketing initiative, your plan tends to constellate around a set of to-dos. And while your to-do-list-driven … Continue reading How to Adopt a Results Mindset in Your Work →

The New ESP — From Email To ‘Everychannel’ Service Provider

Email Marketing Tools

The New ESP — From Email To ‘Everychannel’ Service Provider by Jess Nelson, March 3, 2017 The traditional Email Service Provider (ESP) has transitioned into an “Everychannel” Service Provider, according to the Relevancy Group’s annual ESP Buyer’s Guide released Thursday. An ESP, or email service provider, has traditionally been a company that offers email-specific marketing … Continue reading The New ESP — From Email To ‘Everychannel’ Service Provider →

What Has Changed in SEO Recently?

SEO Trends

Oren Greenberg — March 3, 2017 Follow @orengreen— March 3, 2017 In this article, I’ll look at some of the current SEO best practices, whilst dispelling myths and outlining which tactics are redundant for brands and businesses at the moment. Primarily, this focuses on the UK market. Search engine algorithms: The infamous upgrades, Penguin and … Continue reading What Has Changed in SEO Recently? →

How To Align Executive Teams With Startup Business Goals

Corporate Productivity

Oren Greenberg — March 3, 2017 Follow @orengreen— March 3, 2017 Marketing teams must have visibility over key business goals, in order to align their work with broader company ambitions. This can have a significant impact on business success, startup growth, and sustainability of your digital marketing activities. A recent study found that companies with … Continue reading How To Align Executive Teams With Startup Business Goals →

Small Business Lessons From Tom Brady

Business Lessons

Barry Roos — March 3, 2017 Follow @roosites— March 3, 2017 I have been thinking a lot about Tom Brady leading the Patriots to victory in Superbowl LI a month ago. Brady’s performance in the fourth quarter of the Super Bowl was nothing short of remarkable. You have to be in awe of a nearly … Continue reading Small Business Lessons From Tom Brady →

10 Rules in Providing IT Services That Will Earn Your Client’s Trust

Customer Relationship Managemnet

Barbara McKinney — March 3, 2017 — March 3, 2017 Whether you’re in the IT business or other industries, earning the trust of your clients is always important. In fact, any successful business can attest that customer relationship is an integral part of the entire dealings. And in today’s world of innovation and automation, taking … Continue reading 10 Rules in Providing IT Services That Will Earn Your Client’s Trust →