Nate Dame — January 23, 2017 Follow @seonate— January 23, 2017 There are two critical elements that form the foundation for any successful SEO initiative: high quality content and a user-friendly site. These concepts are not new, but some fairly recent changes at Google have reiterated the importance of these two components: In the last … Continue reading How to Use Google’s Own Guidelines to Maximize Your SEO Efforts
Yasmin Bendror — January 23, 2017 Follow @yasminbendror— January 23, 2017 A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them … Continue reading How to Use #Hashtags to Improve Your Social Media Marketing
David Wilson — January 23, 2017 — January 23, 2017 Creating a new product identity for a high-end co-brand credit card has many challenges. These include meeting the unique and varied needs of multiple stakeholders, as well as creating an identity that appeals to the expectations of a high net worth (HNW) audience. To help … Continue reading A 4-Phased Approach to Developing and Marketing a New High-End Co-Brand Identity
Lauren Bowling — January 23, 2017 — January 23, 2017 For most people saving money may seem like a low priority. Our brains are usually too tuned in to the instant gratification of spending, but having a money cushion and an emergency fund are an important part of your financial well-being. Wait a minute, I … Continue reading The Difference Between a Money Cushion and Emergency Fund
Paul Cook — January 23, 2017 — January 23, 2017 Pinterest is a great online advertising tool that allows businesses to improve their online presence. Pinterest offers the perfect platform to promote goods and services to online audiences. The massive popularity of the image sharing site represents opportunities for both business-to-business and consumer-focused businesses. Pinterest … Continue reading How to Use The Pinterest Analytics Tool to Your Advantage
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017 Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
Contributor Jacob Baadsgaard says great content doesn’t have to do with word count — it’s about giving your audience what they’re looking for. Jacob Baadsgaard on January 23, 2017 How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book authors were … Continue reading Are you writing too much content?
Kasia Perzyńska — January 23, 2017 — January 23, 2017 The mobile era has already started. A tremendous revolution took place in 2015 along with the loud Mobilegeddon. It was then that Google introduced the mobile-friendly update and actually started to consider mobile an important factor in its search algorithms. Today, we will speak about … Continue reading Mobile First Indexing: The New Direction of Google Search
Serhiy Kozlov — January 23, 2017 Follow @SerhiyKozlov— January 23, 2017 It’s safe to say that the CRM market is booming. By 2017, it’s expected to hit $ 37 billions, yet the overall install base around the world is slightly over 1%. How is it possible? A lot of businesses, especially startups and small to … Continue reading The Cost of Developing vs. Buying a CRM System
