Warren Knight — January 17, 2017 Follow @warrenknight— January 17, 2017 Did you know that 93% of Pinterest users shop online, and purchase products? Pinterest is the second fastest growing social network behind SnapChat, and it is true that Pinterest does drive sales. Having been a “pinner” since the day it launched, I can say … Continue reading 7 Success Tips On Pinterest For Business
Roee Ganot — January 17, 2017 Follow @RoeeGanot— January 17, 2017 Until now, Google has only had one index, and it focused on crawling sites built for desktop computers. Recently, Google has shifted its focus to mobile users, who have already outpaced desktop users around the world. Instead of merely factoring in a site’s mobile … Continue reading What You Need to Know about Google’s Mobile First Index
Marketers can use vast social media data to anticipate the future. Columnist John Donnelly III shares examples of the possibilities. John Donnelly III on January 17, 2017 If I could wake up tomorrow with a superpower of my choice, time travel would be high on my list. Think about it: With open access to … Continue reading 3 ways to see the future with social media data
Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance. Dianna Huff on January 17, 2017 Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads … Continue reading 3 reasons why you can safely ignore your competitors’ traffic metrics
Joe Phelan — January 17, 2017 — January 17, 2017 Trust is integral to pretty much every aspect of our lives. Whether it’s a personal relationship, visiting a dentist or getting advice on where best to invest your money, you need to be able to trust that the person or people you are dealing with … Continue reading It’s All About Trust
Robert Gloer — January 17, 2017 Follow @IOUFinancial— January 17, 2017 The New Year can mean new goals, products, developments and much more for small and large businesses alike. For many businesses, growth leads back to innovation and how it is essential. Without staying current and developing creative approaches, many businesses find the New Year … Continue reading 5 Ways Your Small Business Can Innovate like Big Business
George Ward — January 17, 2017 Follow @ShopMktgGeorge— January 17, 2017 Despite scare mongering that the store is dead, ecommerce still only accounted for 8.4% of total retail sales for the third quarter of 2016. While this figure is continually increasing and it’s difficult to argue that digital has not just transformed how your customers … Continue reading 6 Ways to Gain Buy-In for In-Store VoC Feedback
Jen Tabangcura — January 17, 2017 — January 17, 2017 Satisfying the rendering differences between the vast selection of email clients out there is an ongoing battle with web developers. Here are a few tips that can help save you hours of coding headaches. Use Inline CSS When possible, write your CSS inline. Some email … Continue reading Tips for Creating an HTML Email That Renders Universally
by Susan Frech, Columnist, January 16, 2017 Omni-channel marketing seeks to provide the consumer a seamless shopper experience whether in-store, online, desktop or mobile. Retail marketers like Starbucks, Sephora, and Crate & Barrel have made moving towards this goal a priority, investing in processes and platforms to ensure consumers enjoy a familiar and consistent … Continue reading Omni-Channel Marketing Meets Consumer Engagement
