Daily Archives: January 29, 2017

Are Free Business Valuations Too Expensive?

Jacob Orosz — January 13, 2017 Follow @jacoborosz— January 13, 2017 We often get approached by business owners asking us to do a free valuation for their business. And they tell us that other business brokers offer valuations for free. Let me tell you, however, why you, as a business owner, should be wary when … Continue reading Are Free Business Valuations Too Expensive? →

6 Steps Out of In-Transition

Business Transformation

Personal Branding Blog — January 13, 2017 — January 13, 2017 Losing your job can happen instantly, or you might be told ahead of time because the company is restructuring, moving out of town, or the like. Regardless of the circumstances, it is vital to attempt to quickly regain equilibrium and find another suitable position—fast. … Continue reading 6 Steps Out of In-Transition →

Marketers Search For Campaign Data From Virtual Assistants

Virtual Assistants

by Laurie Sullivan@lauriesullivan, January 13, 2017 Google bridges its virtual assistant Home with a downloadable smartphone app that can help marketers in optimizing for voice search. Some believe the next step will be pulling in the data to analyze and optimize cross-channel campaigns. With the growth of voice assistants, voice data will become a … Continue reading Marketers Search For Campaign Data From Virtual Assistants →

Create More Conversions for Your Brand with Blogging

Conversion Management

Personal Branding Blog — January 13, 2017 — January 13, 2017 In order to attract new subscribers and sales your personal brand needs to be writing original articles on a regular basis. Creating unique and fresh blogging content opens the door for higher rankings on the search engines and influencer connections. So how exactly does … Continue reading Create More Conversions for Your Brand with Blogging →

Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems

Search Engine Optimization

Glenn Gabe on January 13, 2017 In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and render. When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images, CSS … Continue reading Fetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems →

Four trends that will reshape marketing in 2017

Marketing Trends

What trends and technologies will keep marketers on their toes over the coming year? Contributor Russ Glass shares his predictions. Russell Glass on January 13, 2017 I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social media grew even … Continue reading Four trends that will reshape marketing in 2017 →

A simple checklist to prep for the Google mobile-first index

Google Tools

Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat. Bryson Meunier on January 13, 2017 Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the … Continue reading A simple checklist to prep for the Google mobile-first index →

Are You Consistently Perfect?

Performance Optimization

Personal Branding Blog — January 13, 2017 — January 13, 2017 It is highly unlikely for anyone to be consistently perfect. And this is the number one reason we need to forgive errors of other people and equally important is to forgive ourselves. The improved approach is to learn from what went wrong to move … Continue reading Are You Consistently Perfect? →

4 Ways to Use Live Video on Instagram, Twitter and Facebook for Your Business

Instagram Video

Dhariana Lozano — January 13, 2017 Follow @DhariLo— January 13, 2017 This past week was been filled with live video updates on your favorite social media networks! Now you can share live streamed videos on Facebook, Twitter AND Instagram. Live videos are a great tool for any business (or person) who is trying to build … Continue reading 4 Ways to Use Live Video on Instagram, Twitter and Facebook for Your Business →

Quick Wins For Managing Your Pay-Per-Click Campaign Strategy

PPC Campaigns

Paul Morris — January 13, 2017 Follow @SuperbDigital— January 13, 2017 Optimise Returns and Avoid Pitfalls to Get the Most From Your PPC Pay-per-click is an effective way to drive additional traffic to your website. Follow some simple rules and avoid the mistakes that undermine many campaigns. There is no doubt that an effective pay-per-click … Continue reading Quick Wins For Managing Your Pay-Per-Click Campaign Strategy →