Andrei Constantin — January 4, 2017 — January 4, 2017 Seth Godin said in an interview a couple of years ago that everyone should start a blog. The first thing I thought to myself was “Yeah right! As if I have anything useful to share with anyone”. Fast forward a couple of years down the … Continue reading How to Get 1,034 Email Subscribers in Two Months Using Emotional Triggers
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us. Greg Gifford on January 4, 2017 Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions … Continue reading Local SEO is about so much more than tools
Paul Cook — January 4, 2017 — January 4, 2017 Here are some ways in which you can get Pinterest followers and repins: Have a Profile Picture People generally don’t follow users who don’t have a profile picture because they feel insecure, so make sure you put up a great profile picture. Add Keywords to … Continue reading Ways to Get Pinterest Followers and Repins
Lindsay Christensen — January 4, 2017 — January 4, 2017 This is the seventh part of our eight-part series on mastering PPC. We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have … Continue reading Mastering PPC: Why You Need a Mobile Strategy
by Jackson Salzman , January 3, 2017 Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. But I am going to dig into some common errors here. First and foremost, keep in mind that this tactic is for finding new consumers who have … Continue reading Why You Are (Probably) Doing Facebook Interest Targeting Wrong
As data becomes ever more abundant and cheaper, columnist Brian Massey takes a look at what marketers stand to gain from the trend and what we can expect to see in 2017. Brian Massey on January 4, 2017 In 2012, my agency, Conversion Sciences, completed an eye-tracking study of video. To complete that study, we … Continue reading Cheap data: You are about to get so much better at marketing
Brian Sutter — January 4, 2017 Follow @SmallBizBrian— January 4, 2017 Maintaining a blog is a lot of work. It requires a constant stream of new content. And if that content isn’t good enough, frequent enough, or promoted well enough, you can end up short. Sometimes, even if your blog posts are good, you may … Continue reading Why No One Reads Your Blog, And How To Change That
Cam Secore — January 4, 2017 Follow @camsecore— January 4, 2017 Affiliate marketing has been around for ages, but it took a completely different turn when it went online. Instead of just being through merchants and crafty salespeople, affiliate marketing has turned into a money-making strategy that anyone can participate in with just a little … Continue reading The Risks & Rewards For Affiliates Offering Incentives To Their Visitors
Maren Hogan — January 4, 2017 Follow @marenhogan— January 4, 2017 Just four years ago, for most companies the average time to hire was 13 days. Now it’s over 23 days. Not only does that negatively affect the candidate experience – which is key to recruiting the best – it means that it takes longer … Continue reading Increase New Hire Productivity with These 4 Shortcuts
Paul Cook — January 3, 2017 — January 3, 2017 Social media sites like Facebook and Twitter do not have efficient content management systems. Most often the user’s news feed becomes so cluttered with posts and tweets that it forces them to ‘Unlike’ or ‘Unfollow’. This is not the case with Pinterest. Users have greater … Continue reading Can Your Small Business Benefit From Pinterest?
