The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh. Chuck Moran on December 23, 2016 CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most … Continue reading Cross-device ad tech: How to vet potential partners providing this critical stack element
Jill Wedge — December 23, 2016 — December 23, 2016 Researching trends for 2017, I happen across a fascinating source called quantumrun.com which basically excites and frightens in equal measure. This website offers forecasts up to 2050 on anything from climate change and technology to law. Among its predictions for next year is that a … Continue reading All Change in 2017
Kevin Joyce — December 23, 2016 — December 23, 2016 Revenue Marketing Journey: Milepost 1 Revenue Marketing is the combined set of strategies, processes, people, technologies, content and results measurement across marketing and sales that does four things: drops sales-ready leads into the top of the funnel accelerates sales opportunities through the funnel measures marketing … Continue reading First Steps in the Revenue Marketing Journey
Lindsay Christensen — December 23, 2016 — December 23, 2016 This is the fifth part of our eight-part series on mastering PPC. Budget is clearly an important element of your PPC campaign. Your budget is not determined by what you want to spend on PPC, it’s determined by what you have to spend on PPC. … Continue reading Mastering PPC: How to Determine the Right PPC Budget
Here are our choices for those in marketing, ads and search who deserve a candy cane — or a lump of coal. Barry Levine on December 23, 2016 Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of … Continue reading Hey Santa, here’s our 2016 ‘Marketing Naughty & Nice’ list
By Martin Brown December 23rd, 2016 In business, we love efficiency. We love to squeeze that extra 20% out of a process. Just like Einstein, we’d skip the socks to get a few more hours out of life, if only we could get important clients and investors to understand that a lack of socks … Continue reading How Customer Value Optimization Works
Elna Cain — December 23, 2016 — December 23, 2016 Email marketing is one of the cornerstones of digital marketing today. In a survey by Ascend2, 82% of companies were using email marketing in their businesses, and there is a good reason for this – it works! MarketingSherpa found that 72% of people prefer to … Continue reading Growing Your Business with Drip Email Campaigns
Danielle Winski — December 23, 2016 — December 23, 2016 Do you know how social media and crochet are similar? Find out in this post! Crocheting is a craft I learned as a young girl while sitting on my great grandmother’s lap. Crochet involves connecting one chained loop to another in a pattern that magically … Continue reading Social Media and Crochet: The Surprising Similarities that Will Blow Your Mind
Jeanette Nyden — December 23, 2016 Follow @JeanetteNyden— December 23, 2016 Boy am I hopping mad! If you were here with me you would see the steam coming out from my ears! It is 4 pm Sunday afternoon and I was comfortably reading the Sunday New York Times Week in Review when I came across … Continue reading Since When Did Negotiation Become a Four Letter Word?
Dave Brock — December 23, 2016 Follow @davidabrock— December 23, 2016 It seems to be human nature to pick things apart. We may be looking at a new prospecting or marketing program, we may be looking at a deal strategy, we may be looking at a new organizational structure. Whatever the level we act, we … Continue reading Are You Guilty of Picking Things Apart?