Personal Branding Blog — December 23, 2016 — December 23, 2016 Networking is not a dirty word. Networking is something you should be doing all the time. As noted in this previous post … Growing your Network is your Job Since it’s your job … or at least part of it … you should feel … Continue reading Using Your Network in a Job Search
Katy French — December 23, 2016 — December 23, 2016 A powerful script is the foundation of a great video. (See our guide to writing a video script if you’re a total noob.) But when you’re writing a motion graphic script, it’s about more than simple dialogue. A good motion graphic combines audio and visuals … Continue reading 4 Tips to Write a Motion Graphic Script Designers Won’t Hate
Avinash Nair — December 23, 2016 — December 23, 2016 The proliferation of bad content on the internet has led marketers to disown many old SEO tactics quicker than you can say ‘grey hat.’ Some bold marketers are even predicting the eventual demise of SEO. I have a small message for the naysayers – the … Continue reading SEO Trends: What Does SEO in 2017 Look Like?
MRM//McCann’s Randi Rosenfeld says nowadays the ‘social media war room’ is more of a mentality for how her team works everyday. Amy Gesenhues on December 23, 2016 In August, Marketing Land talked with IHOP CMO Kirk Thompson about how his brand continues to engage its 3.5 million Facebook fans. During the conversation, Thompson mentioned a … Continue reading The social media war room as a mentality: 5 questions with MRM//McCann’s VP of social strategy
Daniel Woods — December 22, 2016 — December 22, 2016 What is Google Search Console (Webmaster Tools)? Google Search Console, formerly known as Google webmaster tools, is one of the few ways you can see your website through the eyes of Google. When your customers search something, Google will deliver the most accurate and best … Continue reading Stay Ahead of the Game: Connect Your Website To The Google Search Console
Eric Seal — December 22, 2016 — December 22, 2016 Move over, Alfred and Jarvis—Alexa, Siri, Cortana, and Google Home are on the job, and these digital assistants are answering local search queries better than ever before. Digital assistants are great at what’s becoming known as “conversational search”—queries that use actual conversations instead of the … Continue reading How to Use Digital Assistants to Improve Local Search
by Greg Peverill-Conti, Columnist, December 22, 2016 The recent election was full of useful lessons for marketers. I’m not talking about boring stuff like social media blah, blah, blah or advanced targeting blah, blah, blah. No, I’m talking about some big meta lessons: that truth and lies are the same, bombast is a great substitute … Continue reading The Ultimate 2017 Guide To Teen Marketing
Carol Stephen — December 22, 2016 Follow @Carol_Stephen— December 22, 2016 How to Engage on Social Media: Instagram Photo by zoonabar Instagram is Serious Business Some people think that Instagram is all pretty pictures–which it is–partly. But Instagram is also a serious business, with 28% of adult Internet users on board. People mostly use Instagram … Continue reading How to Engage on Social Media: Instagram
George Beall — December 22, 2016 Follow @GeorgePBeall— December 22, 2016 The most successful businesses are those that best understand how to make use of available resources. With the advance of technology, we’ve seen a tremendous increase in the number of widgets and tools that are designed specifically to help entrepreneurs grow their business. The … Continue reading 5 Smart Tools That Will Help Grow Your Small Business
Matthew Royse — December 22, 2016 Follow @mattroyse— December 22, 2016 LinkedIn is one of the most professional social media networks. Professionals sign up to join LinkedIn at a rate of more than two members per second. I have had the opportunity to teach a LinkedIn class to hundreds of Forsythe Technology employees and students … Continue reading How to Successfully Update Your LinkedIn Profile to Get Noticed
