by Wendy Lindars Follow @enx2marketingSeptember 28, 2016 Here’s a SEO scenario for you: Let’s say you have a client who owns several stores throughout the United States. Instead of wanting to rank locally, your client wants to dominate the search engines on a national scale. Should be easy, right? Well, here comes the problem – … Continue reading You Gotta Have a Gimmick With Your SEO
by Kristen Dunleavy Follow @KristenWritesItSeptember 28, 2016 Becoming engaged – as in the “will you marry me?” meaning of the word – is of course an extremely memorable event. No bride or groom will ever forget that magical moment (or moments — some folks do get to experience it more than once). This type of … Continue reading How to Create, Sustain and Measure Your Email Marketing Engagement
By Courtney Danyel September 28th, 2016 “Most websites don’t have a massive traffic problem; however, every website in the world has a conversion problem.” – Bryan Eisenberg These wise words convey a strong message — all of us should care about conversion optimization. And there are so many tools out there that make it simple to … Continue reading 13 WordPress Conversion Testing Plugins
by Larissa Faw, September 27, 2016 Advertising is just storytelling. String together some images and words to prod people to buy products. While the industry can effectively develop messages for TV and traditional media, it is trying to figure out how to tell better stories in digital. Nearly all people (99%) who see online ads … Continue reading How To Measure Attention
by Laurie Sullivan@lauriesullivan, September 27, 2016 Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer’s Web site can make or break a deal. For 37% the stakes rise during the gift-giving season, according to those participating in the study. Advertising Week seems … Continue reading Retailers Serving Too Many Irrelevant Results In Site Search
by Jonny Rosen Follow @ohjonnySeptember 27, 2016 Facebook Live has introduced an innovative new option to reach your audience. You no longer have to confine yourself to updating short video updates after an event has passed or to “live blog” with snippets of text as you report from an event. Now, you can broadcast a … Continue reading Tips for Getting Started and Being Successful with Facebook Live
by Sean Pomeroy Follow @Sean_PomeroySeptember 27, 2016 Employee engagement is a workplace concept that refers to how committed employees are to their organization’s goals and values, and how motivated they are to contribute to the organization’s success. Research has shown that highly engaged employees: Are more customer focused, more creative at work, and take less … Continue reading Saying “I Do” to Employee Engagement – It’s a Long-Term Commitment That Starts With Recruiting
by Soumya Nair Follow @Soumya_M_NairSeptember 27, 2016 Digital marketing is all about attaining marketing objectives by using digital technologies. In a broader definition, digital marketing includes handling different types of online presence of a company such as company website, social media pages of the company and the company’s mobile apps. And all of these have … Continue reading Smart Hiring Techniques: A Road Map to Hire Digital Marketers
by Nashaat QuadriSeptember 27, 2016 As a digital marketing professional, your biggest challenge can be getting the desired results in terms of ROI and conversion. Sometimes, your returns can be completely disproportionate to your ad spend. So, what would you do in such a situation? Let’s consider all the factors that make a marketing campaign … Continue reading How To Reach New Customers and Generate Profits Using Po.St
by Andrew Raso Follow @andrewraso1September 27, 2016 It’s hard to believe the speed at which some social platforms take off. Periscope gained notable velocity after it was acquired by Twitter and officially launched in 2015. Today, the service boasts over 2 million active daily users. Among those users are roughly 15% of major brands that … Continue reading How to Rapidly Build a Huge Periscope Brand
