by Patrick Whatman Follow @mrwhatmanAugust 29, 2016 Every agency is looking for the perfect client. A brand that knows what it wants, and trusts you to make it happen. But it can be hard to know what a prospect wants until you’ve met with them. Every meeting, proposal, and negotiation eats up valuable time. And … Continue reading Agencies: Find Clients More Effectively With Monitoring
by Austin Iuliano Follow @austiniulianoAugust 29, 2016 Over the past 5 years working in the digital marketing space, I have found that freelancers can’t seem to get enough work. I hear it all the time, they’re always looking for more and more work. This baffles my mind a bit because there is just so much … Continue reading How to Get More Work as Freelancer
Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. Christian Sculthorp on August 29, 2016 With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. … Continue reading 4 e-commerce link building tactics that still work in 2016
If your messages aren’t getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for developing a “good” sending reputation. Jose Cebrian on August 29, 2016 In the world of email marketing, deliverability is a core issue. It’s commonly known that when you send an email, it … Continue reading Is your email a casualty of the war on spam?
by Jovie Baclayon Follow @ypoAugust 29, 2016 There are some lessons they do not teach you in business school. Sometimes you just have to live and learn. For business leaders—even the most successful ones—leadership itself presents daily challenges with consequences that can affect many people. Often the right path is not obvious or the easiest … Continue reading 11 Leadership Lessons You Didn’t Learn In School
by Benjamin Shepardson Follow @nostop_contentAugust 29, 2016 What business doesn’t want to connect with its audience in the most effective way possible? Both Snapchat and Periscope are popular apps that are now commonly used by companies to interact with their customers. You might think one social media app is just like another, but there are … Continue reading Snapchat vs Periscope – Which Is Better For Your Business?
by Jesse RichardsonAugust 29, 2016 We’ve all heard the saying “Cash is King”. And it’s true: Cash is the lifeblood of a business. From being able to make payroll to paying supplier invoices to paying recurring bills like utilities and rent, the necessity of having adequate cash on hand is crucial for a business to … Continue reading Managing Revenue for Multi-Month Subscriptions
Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data. Andrew Ruegger on August 29, 2016 Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through … Continue reading How to use Google Analytics audience data to make media and marketing decisions
By Emily Culclasure August 29th, 2016 Generation Y frequently stumps marketers, and for good reason; unlike previous generations, Gen Y-ers tend to ignore shifted values & shortened attention spansmore traditional advertising such as magazine ads or TV commercials. They grew up on the frontlines of the technology revolution, and they expect instant, personalized communications on the … Continue reading Gen Y: How To Target The Largest Consumer Group In History
by Suzanne Stock Follow @https://twitter.com/marketscanAugust 28, 2016 According to The Radicati Group, in 2013, the majority of email traffic came from business email, which accounted for over 100 billion emails sent and received per day. By the end of 2017, it is expected that business email will account for over 132 billion emails sent and … Continue reading 4 Simple Ways to Personalize Your B2B Email Marketing Campaign
