Daily Archives: August 10, 2016

The Importance of Website, Application and Software Testing

by Pravin Ganore July 27, 2016 Follow @_prav_July 27, 2016 Each site has its own characteristics and particularities should be respected. Therefore, not all the points mentioned below can be applied. But by applying the vast majority of them, we can generate patterns of construction and development to ensure quality sites with good acceptance and … Continue reading The Importance of Website, Application and Software Testing

Comparing The Breakdown in Difference Between Ecommerce Platforms

by Tracey Wallace July 26, 2016 Follow @tracewallJuly 26, 2016 Meeting your business objectives isn’t easy –– no matter how many Inc., Entrepreneur, Fast Company or Medium posts go viral within the executive community explaining why this or that strategy produced hockey stick growth. The truth of the matter is this: what makes your business … Continue reading Comparing The Breakdown in Difference Between Ecommerce Platforms

Why Investing in Training Will Almost Always Give a Positive Return on Investment

by Andy Calloway July 27, 2016 Follow @andycalJuly 27, 2016 They say that practice makes perfect, and it is true not only with anything creative but also with the working world. Training is an integral part of making any company efficient and profitable. Training done poorly, however, can result in a major decrease in productivity … Continue reading Why Investing in Training Will Almost Always Give a Positive Return on Investment

Behavioral Targeting – What is Possible vs. What is Right

by Mark Cameron July 26, 2016 Follow @markrcameronJuly 26, 2016 Many new data-driven, targeted, marketing techniques are now possible, but recent evidence suggests that some may actually do more harm than good. Developing a simple and effective digital communications strategy isn’t easy. Getting it right requires the leadership of a business having a clear understanding … Continue reading Behavioral Targeting – What is Possible vs. What is Right

Customer journeys, blind spots & burgers: Lessons from fast-food marketing

Believe it or not, you can learn a thing or two from the world of burgers and fries, says columnist Joshua Reynolds. Here’s why your marketing analytics should take a page from the fast food industry. Joshua Reynolds on July 26, 2016   For marketers, customer journey analysis often results in accidental narcissism. Analytics are … Continue reading Customer journeys, blind spots & burgers: Lessons from fast-food marketing

11 Pinterest Myths Debunked

by Melissa Megginson July 24, 2016 Follow @tailwindappJuly 24, 2016 This post is based on a Facebook Live event I did with my co-worker, Madison, based on different Pinterest rumors we were hearing. We’ve all heard them. The whispers in the social media blogosphere outlining theories to gain Pinterest followers fast or tips to increase … Continue reading 11 Pinterest Myths Debunked