by Laura Donovan July 27, 2016 Follow @thewordproJuly 27, 2016 Facebook Business Pages provide a lot of tools and features to help a business grow and generate new revenue. Business Pages offer a place for consumers to connect with the business and other consumers. In addition to a business sharing information and news through daily … Continue reading 4 Reasons Your Business Needs to Pay Attention to Facebook Reviews
Daily Archives: August 10, 2016
6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
Wall Street Journal, Tuesday, July 26, 2016 9:37 AM The Wall Street Journal asks: Does the addition of Yahoo really help Verizon/AOL compete with Google and Facebook in digital advertising? Mike Shields asked marketers and ad buyers questions about the deal. One question: Can Verizon really compete with the giants of digital advertising? “From the … Continue reading 6 Questions Marketers Have For AOL-Owner Verizon As It Acquires Yahoo
Why You Shouldn’t Be Using Last-Click Attribution [Infographic]
by Patrick Hopf July 26, 2016 Follow @SourceKnowledgeJuly 26, 2016 These days, most marketers understand the value of attribution as it relates to measuring campaign results. However, today’s attribution models vary widely in terms of sophistication and effectiveness. Last-click attribution – in which all credit is given to the last click on the path to … Continue reading Why You Shouldn’t Be Using Last-Click Attribution [Infographic]
8 tips from 7 months of local sponsorship marketing
Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy. Megan Hannay on July 27, 2016 This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear that sponsorship needs are ready for … Continue reading 8 tips from 7 months of local sponsorship marketing
Persistence, Patience, Preferences
by Eric Tejeda July 27, 2016 Follow @EricTejedaJuly 27, 2016 If you’ve been following our video series over the past year, it might seem like we imagine that customer decisions and their data points are definitive. Customers either shop or they don’t, they buy or they don’t – right? If only it was that easy. … Continue reading Persistence, Patience, Preferences
6 Steps to Securing Your Point-of-Sale System
by Juan Martinez July 27, 2016July 27, 2016 Earlier this month, fast food chain Wendy’s discovered malware on the point-of-sale (POS) systems at more than 1,000 of its franchised US restaurants. Hackers were able to access customer credit card information, including the cardholder’s name, credit card number, expiration date, and verification code. Basically, everything a … Continue reading 6 Steps to Securing Your Point-of-Sale System
3 ways marketers can use speed to their advantage
Speed now means more than getting your product to market first. Columnist Scott Vaughan discusses our rapidly changing industry and how marketers can use speed to take advantage of it. Scott Vaughan on July 27, 2016 You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot … Continue reading 3 ways marketers can use speed to their advantage
16 Impossibly Awesome WordPress Plugins That Will Supercharge Your Website
by Jordan Lore July 27, 2016July 27, 2016 I’ll start this article off by admitting that I’m a fanatic… fanatic about WordPress websites. I literally recommend WordPress to anyone who asks me about creating a website for their brand or business. The fact that 26.4% of the ENTIRE internet hosts their websites on WordPress leads … Continue reading 16 Impossibly Awesome WordPress Plugins That Will Supercharge Your Website
Trump That: Social Media Lessons From The US Presidential Campaigns
By Melissa Duko July 27th, 2016 Social media is playing a transformative role in this presidential election. Donald J. Trump and Hillary Clinton are heavily utilizing social media platforms to connect with voters. And it’s working. Millions of people follow Trump and Clinton on Facebook, Twitter, Instagram, and the numbers are growing every day. Via … Continue reading Trump That: Social Media Lessons From The US Presidential Campaigns
5 Out of the Box Tools that Your Business Needs but Doesn’t Know Yet
by Christopher Jan Benitez July 27, 2016 Follow @christopherjanbJuly 27, 2016 Image from Pixabay One of the realities you need to face as a business is the brutal competition that makes it so difficult to stand out. According to statistics, 90% of all startups fail because they have a team that overlooks details and fails … Continue reading 5 Out of the Box Tools that Your Business Needs but Doesn’t Know Yet